MAG Interactive (MAGI) Stock Overview
Develops and publishes mobile games worldwide. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 6/6 |
| Dividends | 2/6 |
MAGI Community Fair Values
Create NarrativeSee what others think this stock is worth. Follow their fair value or set your own to get alerts.
MAGI needs to improve its Free Cash Flow.
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MAG Interactive AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 5.94 |
| 52 Week High | SEK 16.80 |
| 52 Week Low | SEK 4.89 |
| Beta | 0.46 |
| 1 Month Change | 17.39% |
| 3 Month Change | -24.43% |
| 1 Year Change | -18.63% |
| 3 Year Change | -62.97% |
| 5 Year Change | -85.55% |
| Change since IPO | -85.69% |
Recent News & Updates
Recent updates
MAG Interactive AB (publ)'s (STO:MAGI) Popularity With Investors Under Threat As Stock Sinks 29%
Jan 30
MAG Interactive AB (publ)'s (STO:MAGI) 28% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio
Oct 01Optimistic Investors Push MAG Interactive AB (publ) (STO:MAGI) Shares Up 44% But Growth Is Lacking
Jun 28
MAGI needs to improve its Free Cash Flow.
From the last 12 years of available FCF data one can identify the trend of the FCF change.MAG Interactive AB (publ)'s (STO:MAGI) Shareholders Might Be Looking For Exit
May 14MAG Interactive AB (publ)'s (STO:MAGI) 30% Jump Shows Its Popularity With Investors
Dec 11MAG Interactive (STO:MAGI) Is Doing The Right Things To Multiply Its Share Price
Oct 01Positive Sentiment Still Eludes MAG Interactive AB (publ) (STO:MAGI) Following 27% Share Price Slump
Jan 31Why MAG Interactive's (STO:MAGI) Earnings Are Better Than They Seem
Jan 24One Forecaster Is Now More Bearish On MAG Interactive AB (publ) (STO:MAGI) Than They Used To Be
Jan 23Market Participants Recognise MAG Interactive AB (publ)'s (STO:MAGI) Earnings Pushing Shares 27% Higher
Nov 03The Strong Earnings Posted By MAG Interactive (STO:MAGI) Are A Good Indication Of The Strength Of The Business
Oct 27Investors Could Be Concerned With MAG Interactive's (STO:MAGI) Returns On Capital
Oct 06Estimating The Intrinsic Value Of MAG Interactive AB (publ) (STO:MAGI)
May 19MAG Interactive (STO:MAGI) May Have Issues Allocating Its Capital
Apr 23MAG Interactive AB (publ)'s (STO:MAGI) Intrinsic Value Is Potentially 52% Above Its Share Price
Aug 18Have MAG Interactive AB (publ) (STO:MAGI) Insiders Been Selling Their Stock?
Feb 28Loss-Making MAG Interactive AB (publ) (STO:MAGI) Set To Breakeven
Feb 24Have Insiders Been Buying MAG Interactive AB (publ) (STO:MAGI) Shares?
Feb 04
Shareholder Returns
| MAGI | SE Entertainment | SE Market | |
|---|---|---|---|
| 7D | 15.1% | 3.2% | 2.6% |
| 1Y | -18.6% | -30.8% | 22.4% |
Return vs Industry: MAGI exceeded the Swedish Entertainment industry which returned -32.8% over the past year.
Return vs Market: MAGI underperformed the Swedish Market which returned 16.5% over the past year.
Price Volatility
| MAGI volatility | |
|---|---|
| MAGI Average Weekly Movement | 8.6% |
| Entertainment Industry Average Movement | 8.2% |
| Market Average Movement | 6.4% |
| 10% most volatile stocks in SE Market | 12.7% |
| 10% least volatile stocks in SE Market | 3.7% |
Stable Share Price: MAGI has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: MAGI's weekly volatility (9%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2010 | 101 | Daniel Hasselberg | www.maginteractive.com |
MAG Interactive AB (publ) develops and publishes mobile games worldwide. It offers casual social games through QuizDuel, Crozzle, Wordzee, Primetime, Word Mansion, Tile Mansion, Ruzzle, Word Domination, and WordBrain, as well as Wordalot, word games, and trivia. The company distributes its games through digital app stores.
MAG Interactive AB (publ) Fundamentals Summary
| MAGI fundamental statistics | |
|---|---|
| Market cap | SEK 157.38m |
| Earnings (TTM) | -SEK 11.87m |
| Revenue (TTM) | SEK 322.15m |
Is MAGI overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| MAGI income statement (TTM) | |
|---|---|
| Revenue | SEK 322.15m |
| Cost of Revenue | SEK 139.32m |
| Gross Profit | SEK 182.83m |
| Other Expenses | SEK 194.70m |
| Earnings | -SEK 11.87m |
Last Reported Earnings
Feb 28, 2026
Next Earnings Date
Jun 24, 2026
| Earnings per share (EPS) | -0.45 |
| Gross Margin | 56.75% |
| Net Profit Margin | -3.68% |
| Debt/Equity Ratio | 0% |
How did MAGI perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/04/06 06:30 |
| End of Day Share Price | 2026/04/02 00:00 |
| Earnings | 2026/02/28 |
| Annual Earnings | 2025/08/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
MAG Interactive AB (publ) is covered by 1 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Björn Enarson | Danske Bank |