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MAG Interactive OM:MAGI Stock Report

Last Price


Market Cap







24 May, 2022


Company Financials
MAGI fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance3/6
Financial Health6/6

MAGI Stock Overview

MAG Interactive AB (publ) develops and publishes mobile games worldwide.

MAG Interactive Competitors

Price History & Performance

Summary of all time highs, changes and price drops for MAG Interactive
Historical stock prices
Current Share Pricekr19.50
52 Week Highkr46.80
52 Week Lowkr16.30
1 Month Change-1.42%
3 Month Change7.74%
1 Year Change-52.03%
3 Year Change43.38%
5 Year Changen/a
Change since IPO-53.01%

Recent News & Updates

May 19
Estimating The Intrinsic Value Of MAG Interactive AB (publ) (STO:MAGI)

Estimating The Intrinsic Value Of MAG Interactive AB (publ) (STO:MAGI)

Does the May share price for MAG Interactive AB (publ) ( STO:MAGI ) reflect what it's really worth? Today, we will...

Apr 23
MAG Interactive (STO:MAGI) May Have Issues Allocating Its Capital

MAG Interactive (STO:MAGI) May Have Issues Allocating Its Capital

If you're looking for a multi-bagger, there's a few things to keep an eye out for. Typically, we'll want to notice a...

Shareholder Returns

MAGISE EntertainmentSE Market

Return vs Industry: MAGI underperformed the Swedish Entertainment industry which returned -37.8% over the past year.

Return vs Market: MAGI underperformed the Swedish Market which returned -12.2% over the past year.

Price Volatility

Is MAGI's price volatile compared to industry and market?
MAGI volatility
MAGI Average Weekly Movement6.5%
Entertainment Industry Average Movement8.3%
Market Average Movement7.6%
10% most volatile stocks in SE Market12.9%
10% least volatile stocks in SE Market4.9%

Stable Share Price: MAGI is not significantly more volatile than the rest of Swedish stocks over the past 3 months, typically moving +/- 6% a week.

Volatility Over Time: MAGI's weekly volatility (6%) has been stable over the past year.

About the Company

2010114Daniel Hasselberg

MAG Interactive AB (publ) develops and publishes mobile games worldwide. It provides casual and social games. The company distributes its games through virtual app stores for Android and iOS operating systems.

MAG Interactive Fundamentals Summary

How do MAG Interactive's earnings and revenue compare to its market cap?
MAGI fundamental statistics
Market Capkr516.65m
Earnings (TTM)kr20.69m
Revenue (TTM)kr331.80m


P/E Ratio


P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
MAGI income statement (TTM)
Cost of Revenuekr51.96m
Gross Profitkr279.84m
Other Expenseskr259.15m

Last Reported Earnings

Feb 28, 2022

Next Earnings Date

Jun 29, 2022

Earnings per share (EPS)0.78
Gross Margin84.34%
Net Profit Margin6.24%
Debt/Equity Ratio0%

How did MAGI perform over the long term?

See historical performance and comparison


Is MAG Interactive undervalued compared to its fair value and its price relative to the market?

Valuation Score


Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • PE vs Industry

  • PE vs Market

  • PEG Ratio

  • PB vs Industry


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: MAGI (SEK19.5) is trading below our estimate of fair value (SEK82.66)

Significantly Below Fair Value: MAGI is trading below fair value by more than 20%.

Price To Earnings Ratio

PE vs Industry: MAGI is poor value based on its Price-To-Earnings Ratio (25x) compared to the Swedish Entertainment industry average (21.2x).

PE vs Market: MAGI is poor value based on its Price-To-Earnings Ratio (25x) compared to the Swedish market (17.5x).

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate MAGI's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: MAGI is good value based on its Price-To-Book Ratio (1.5x) compared to the SE Entertainment industry average (2.1x).

Future Growth

How is MAG Interactive forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Media industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as MAG Interactive has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Past Performance

How has MAG Interactive performed over the past 5 years?

Past Performance Score


Past Performance Score 3/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: MAGI has high quality earnings.

Growing Profit Margin: MAGI became profitable in the past.

Past Earnings Growth Analysis

Earnings Trend: MAGI has become profitable over the past 5 years, growing earnings by 54.8% per year.

Accelerating Growth: MAGI has become profitable in the last year, making the earnings growth rate difficult to compare to its 5-year average.

Earnings vs Industry: MAGI has become profitable in the last year, making it difficult to compare its past year earnings growth to the Entertainment industry (11.1%).

Return on Equity

High ROE: MAGI's Return on Equity (6.1%) is considered low.

Financial Health

How is MAG Interactive's financial position?

Financial Health Score


Financial Health Score 6/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: MAGI's short term assets (SEK161.0M) exceed its short term liabilities (SEK54.2M).

Long Term Liabilities: MAGI's short term assets (SEK161.0M) exceed its long term liabilities (SEK96.5M).

Debt to Equity History and Analysis

Debt Level: MAGI is debt free.

Reducing Debt: MAGI had no debt 5 years ago.

Debt Coverage: MAGI has no debt, therefore it does not need to be covered by operating cash flow.

Interest Coverage: MAGI has no debt, therefore coverage of interest payments is not a concern.

Balance Sheet


What is MAG Interactive current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Future Dividend Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate MAGI's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate MAGI's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if MAGI's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if MAGI's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: MAGI is not paying a notable dividend for the Swedish market.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as MAGI has not reported any payouts.

Discover strong dividend paying companies


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Daniel Hasselberg (48 yo)





Mr. Daniel Hasselberg serves as Director of Sonetel AB (publ) since December 19, 2018. He Co-Founded MAG Interactive AB (publ) in 2013 and serves as its Chief Executive Officer. Mr. Hasselberg has been a D...

CEO Compensation Analysis

Compensation vs Market: Insufficient data to establish whether Daniel's total compensation is reasonable compared to companies of similar size in the Swedish market.

Compensation vs Earnings: Daniel's compensation has been consistent with company performance over the past year.

Leadership Team

Experienced Management: MAGI's management team is considered experienced (4.5 years average tenure).

Board Members

Experienced Board: MAGI's board of directors are considered experienced (4.3 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: MAGI insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

MAG Interactive AB (publ)'s employee growth, exchange listings and data sources

Key Information

  • Name: MAG Interactive AB (publ)
  • Ticker: MAGI
  • Exchange: OM
  • Founded: 2010
  • Industry: Interactive Home Entertainment
  • Sector: Media
  • Implied Market Cap: kr516.646m
  • Shares outstanding: 26.49m
  • Website:

Number of Employees


  • MAG Interactive AB (publ)
  • Drottninggatan 95A
  • Stockholm
  • Stockholm County
  • 113 60
  • Sweden


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/05/24 00:00
End of Day Share Price2022/05/24 00:00
Annual Earnings2021/08/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.