MAG Interactive (MAGI) Stock Overview
Develops and publishes mobile games worldwide. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 6/6 |
| Dividends | 2/6 |
MAGI Community Fair Values
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MAG Interactive AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 7.26 |
| 52 Week High | SEK 16.80 |
| 52 Week Low | SEK 4.89 |
| Beta | 0.71 |
| 1 Month Change | -5.71% |
| 3 Month Change | 23.05% |
| 1 Year Change | -47.77% |
| 3 Year Change | -54.63% |
| 5 Year Change | -83.16% |
| Change since IPO | -82.51% |
Recent News & Updates
Recent updates
MAG Interactive AB (publ)'s (STO:MAGI) Popularity With Investors Under Threat As Stock Sinks 29%
To the annoyance of some shareholders, MAG Interactive AB (publ) ( STO:MAGI ) shares are down a considerable 29% in the...MAG Interactive AB (publ)'s (STO:MAGI) 28% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio
MAG Interactive AB (publ) ( STO:MAGI ) shareholders won't be pleased to see that the share price has had a very rough...Optimistic Investors Push MAG Interactive AB (publ) (STO:MAGI) Shares Up 44% But Growth Is Lacking
MAG Interactive AB (publ) ( STO:MAGI ) shareholders would be excited to see that the share price has had a great month...
MAGI needs to improve its Free Cash Flow.
From the last 12 years of available FCF data one can identify the trend of the FCF change.MAG Interactive AB (publ)'s (STO:MAGI) Shareholders Might Be Looking For Exit
MAG Interactive AB (publ)'s ( STO:MAGI ) price-to-earnings (or "P/E") ratio of 26.1x might make it look like a sell...MAG Interactive AB (publ)'s (STO:MAGI) 30% Jump Shows Its Popularity With Investors
MAG Interactive AB (publ) ( STO:MAGI ) shares have had a really impressive month, gaining 30% after a shaky period...MAG Interactive (STO:MAGI) Is Doing The Right Things To Multiply Its Share Price
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. One common...Positive Sentiment Still Eludes MAG Interactive AB (publ) (STO:MAGI) Following 27% Share Price Slump
The MAG Interactive AB (publ) ( STO:MAGI ) share price has fared very poorly over the last month, falling by a...Why MAG Interactive's (STO:MAGI) Earnings Are Better Than They Seem
The stock was sluggish on the back of MAG Interactive AB (publ)'s ( STO:MAGI ) recent earnings report. Our analysis...One Forecaster Is Now More Bearish On MAG Interactive AB (publ) (STO:MAGI) Than They Used To Be
The analyst covering MAG Interactive AB (publ) ( STO:MAGI ) delivered a dose of negativity to shareholders today, by...Market Participants Recognise MAG Interactive AB (publ)'s (STO:MAGI) Earnings Pushing Shares 27% Higher
The MAG Interactive AB (publ) ( STO:MAGI ) share price has done very well over the last month, posting an excellent...The Strong Earnings Posted By MAG Interactive (STO:MAGI) Are A Good Indication Of The Strength Of The Business
When companies post strong earnings, the stock generally performs well, just like MAG Interactive AB (publ)'s...Investors Could Be Concerned With MAG Interactive's (STO:MAGI) Returns On Capital
To find a multi-bagger stock, what are the underlying trends we should look for in a business? Ideally, a business will...Estimating The Intrinsic Value Of MAG Interactive AB (publ) (STO:MAGI)
Does the May share price for MAG Interactive AB (publ) ( STO:MAGI ) reflect what it's really worth? Today, we will...MAG Interactive (STO:MAGI) May Have Issues Allocating Its Capital
If you're looking for a multi-bagger, there's a few things to keep an eye out for. Typically, we'll want to notice a...MAG Interactive AB (publ)'s (STO:MAGI) Intrinsic Value Is Potentially 52% Above Its Share Price
Does the August share price for MAG Interactive AB (publ) ( STO:MAGI ) reflect what it's really worth? Today, we will...Have MAG Interactive AB (publ) (STO:MAGI) Insiders Been Selling Their Stock?
We note that the MAG Interactive AB (publ) ( STO:MAGI ) Chief Financial Officer, Magnus Wiklander, recently sold kr443k...Shareholder Returns
| MAGI | SE Entertainment | SE Market | |
|---|---|---|---|
| 7D | -2.9% | -0.2% | 0.8% |
| 1Y | -47.8% | -19.2% | 11.6% |
Return vs Industry: MAGI underperformed the Swedish Entertainment industry which returned -19.2% over the past year.
Return vs Market: MAGI underperformed the Swedish Market which returned 11.6% over the past year.
Price Volatility
| MAGI volatility | |
|---|---|
| MAGI Average Weekly Movement | 5.1% |
| Entertainment Industry Average Movement | 6.7% |
| Market Average Movement | 6.1% |
| 10% most volatile stocks in SE Market | 13.0% |
| 10% least volatile stocks in SE Market | 3.5% |
Stable Share Price: MAGI has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: MAGI's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2010 | 101 | Daniel Hasselberg | www.maginteractive.com |
MAG Interactive AB (publ) develops and publishes mobile games worldwide. It offers casual social games through QuizDuel, Crozzle, Wordzee, Primetime, Word Mansion, Tile Mansion, Ruzzle, Word Domination, and WordBrain, as well as Wordalot, word games, and trivia. The company distributes its games through digital app stores.
MAG Interactive AB (publ) Fundamentals Summary
| MAGI fundamental statistics | |
|---|---|
| Market cap | SEK 193.22m |
| Earnings (TTM) | -SEK 9.91m |
| Revenue (TTM) | SEK 329.43m |
Is MAGI overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| MAGI income statement (TTM) | |
|---|---|
| Revenue | SEK 329.43m |
| Cost of Revenue | SEK 143.80m |
| Gross Profit | SEK 185.62m |
| Other Expenses | SEK 195.53m |
| Earnings | -SEK 9.91m |
Last Reported Earnings
May 31, 2026
Next Earnings Date
Oct 21, 2026
| Earnings per share (EPS) | -0.37 |
| Gross Margin | 56.35% |
| Net Profit Margin | -3.01% |
| Debt/Equity Ratio | 0% |
How did MAGI perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/08 17:52 |
| End of Day Share Price | 2026/07/08 00:00 |
| Earnings | 2026/05/31 |
| Annual Earnings | 2025/08/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
MAG Interactive AB (publ) is covered by 1 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Björn Enarson | Danske Bank |