MAG Interactive AB (publ)

OM:MAGI Stock Report

Market Cap: SEK 232.5m

MAG Interactive Management

Management criteria checks 3/4

MAG Interactive's CEO is Daniel Hasselberg, appointed in Jan 2013, has a tenure of 13.67 years. directly owns 13.63% of the company’s shares, worth SEK31.70M. The average tenure of the management team and the board of directors is 8.9 years and 6.2 years respectively.

Key information

Daniel Hasselberg

Chief executive officer

n/a

Total compensation

CEO salary percentagen/a
CEO tenure13.7yrs
CEO ownership13.6%
Management average tenure8.9yrs
Board average tenure6.2yrs

Recent management updates

Recent updates

Analysis Article • Jan 30

MAG Interactive AB (publ)'s (STO:MAGI) Popularity With Investors Under Threat As Stock Sinks 29%

To the annoyance of some shareholders, MAG Interactive AB (publ) ( STO:MAGI ) shares are down a considerable 29% in the...
Analysis Article • Oct 01

MAG Interactive AB (publ)'s (STO:MAGI) 28% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio

MAG Interactive AB (publ) ( STO:MAGI ) shareholders won't be pleased to see that the share price has had a very rough...
Analysis Article • Jun 28

Optimistic Investors Push MAG Interactive AB (publ) (STO:MAGI) Shares Up 44% But Growth Is Lacking

MAG Interactive AB (publ) ( STO:MAGI ) shareholders would be excited to see that the share price has had a great month...
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New Narrative • Jun 27

MAGI needs to improve its Free Cash Flow.

From the last 12 years of available FCF data one can identify the trend of the FCF change.
Analysis Article • May 14

MAG Interactive AB (publ)'s (STO:MAGI) Shareholders Might Be Looking For Exit

MAG Interactive AB (publ)'s ( STO:MAGI ) price-to-earnings (or "P/E") ratio of 26.1x might make it look like a sell...
Analysis Article • Dec 11

MAG Interactive AB (publ)'s (STO:MAGI) 30% Jump Shows Its Popularity With Investors

MAG Interactive AB (publ) ( STO:MAGI ) shares have had a really impressive month, gaining 30% after a shaky period...
Analysis Article • Oct 01

MAG Interactive (STO:MAGI) Is Doing The Right Things To Multiply Its Share Price

If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. One common...
Analysis Article • Jan 31

Positive Sentiment Still Eludes MAG Interactive AB (publ) (STO:MAGI) Following 27% Share Price Slump

The MAG Interactive AB (publ) ( STO:MAGI ) share price has fared very poorly over the last month, falling by a...
Analysis Article • Jan 24

Why MAG Interactive's (STO:MAGI) Earnings Are Better Than They Seem

The stock was sluggish on the back of MAG Interactive AB (publ)'s ( STO:MAGI ) recent earnings report. Our analysis...
Analysis Article • Jan 23

One Forecaster Is Now More Bearish On MAG Interactive AB (publ) (STO:MAGI) Than They Used To Be

The analyst covering MAG Interactive AB (publ) ( STO:MAGI ) delivered a dose of negativity to shareholders today, by...
Analysis Article • Nov 03

Market Participants Recognise MAG Interactive AB (publ)'s (STO:MAGI) Earnings Pushing Shares 27% Higher

The MAG Interactive AB (publ) ( STO:MAGI ) share price has done very well over the last month, posting an excellent...
Analysis Article • Oct 27

The Strong Earnings Posted By MAG Interactive (STO:MAGI) Are A Good Indication Of The Strength Of The Business

When companies post strong earnings, the stock generally performs well, just like MAG Interactive AB (publ)'s...
Analysis Article • Oct 06

Investors Could Be Concerned With MAG Interactive's (STO:MAGI) Returns On Capital

To find a multi-bagger stock, what are the underlying trends we should look for in a business? Ideally, a business will...
Analysis Article • May 19

Estimating The Intrinsic Value Of MAG Interactive AB (publ) (STO:MAGI)

Does the May share price for MAG Interactive AB (publ) ( STO:MAGI ) reflect what it's really worth? Today, we will...
Analysis Article • Apr 23

MAG Interactive (STO:MAGI) May Have Issues Allocating Its Capital

If you're looking for a multi-bagger, there's a few things to keep an eye out for. Typically, we'll want to notice a...
Analysis Article • Aug 18

MAG Interactive AB (publ)'s (STO:MAGI) Intrinsic Value Is Potentially 52% Above Its Share Price

Does the August share price for MAG Interactive AB (publ) ( STO:MAGI ) reflect what it's really worth? Today, we will...
Analysis Article • Feb 28

Have MAG Interactive AB (publ) (STO:MAGI) Insiders Been Selling Their Stock?

We note that the MAG Interactive AB (publ) ( STO:MAGI ) Chief Financial Officer, Magnus Wiklander, recently sold kr443k...

CEO Compensation Analysis

How has Daniel Hasselberg's remuneration changed compared to MAG Interactive's earnings?
DateTotal CompensationSalaryCompany Earnings
May 31 2026n/an/a

-SEK 10m

Feb 28 2026n/an/a

-SEK 12m

Nov 30 2025n/an/a

-SEK 13m

Aug 31 2025n/an/a

-SEK 9m

May 31 2025n/an/a

SEK 159k

Feb 28 2025n/an/a

SEK 7m

Nov 30 2024n/an/a

-SEK 5m

Aug 31 2024SEK 220kn/a

-SEK 3m

May 31 2024n/an/a

SEK 2m

Feb 29 2024n/an/a

SEK 7m

Nov 30 2023n/an/a

SEK 16m

Aug 31 2023n/an/a

SEK 561k

May 31 2023n/an/a

-SEK 16m

Feb 28 2023n/an/a

-SEK 15m

Nov 30 2022n/an/a

-SEK 4m

Aug 31 2022n/an/a

SEK 11m

May 31 2022n/an/a

SEK 29m

Feb 28 2022n/an/a

SEK 21m

Nov 30 2021n/an/a

SEK 11m

Aug 31 2021n/an/a

SEK 7m

May 31 2021n/an/a

-SEK 5m

Feb 28 2021n/an/a

-SEK 12m

Nov 30 2020n/an/a

-SEK 15m

Aug 31 2020SEK 3mSEK 2m

-SEK 17m

Compensation vs Market: Insufficient data to establish whether Daniel's total compensation is reasonable compared to companies of similar size in the Swedish market.

Compensation vs Earnings: Daniel's compensation has been consistent with company performance over the past year.

CEO

Daniel Hasselberg (53 yo)

13.7yrs
Tenure

Mr. Daniel Hasselberg Co-Founded MAG Interactive AB (publ) in 2013 and serves as its Chief Executive Officer. Mr. Hasselberg has been a Director of MAG Interactive AB (publ) since 2014. He is also a member...

Leadership Team

NamePositionTenureCompensationOwnership
Daniel Hasselberg
Co-Founder13.7yrsno data13.63%
SEK 31.7m
Magnus Wiklander
Chief Financial Officer9.7yrsno data0.30%
SEK 703.9k
Kaj Nygren
Chief Technology Officer16.7yrsno data11.68%
SEK 27.2m
Tove Bengtsson
Marketing Communications Managerno datano datano data
Patric Blixt
Chief Marketing Officer8.1yrsno datano data
Marie Lundgren
Head of People & Culture4.7yrsno data0.0056%
SEK 13.1k
Magnus Holmstrom
Head of Production6.8yrsno datano data
8.9yrs
Average Tenure
53yo
Average Age

Experienced Management: MAGI's management team is seasoned and experienced (8.9 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Daniel Hasselberg
Co-Founder12.7yrsno data13.63%
SEK 31.7m
Jonas Eriksson
Independent Chairman of the Board5.7yrsSEK 450.00k1.04%
SEK 2.4m
Taina Malén
Independent Director8.7yrsSEK 220.00kno data
Britt Boeskov
Independent Director3.7yrsSEK 220.00k0.083%
SEK 192.7k
Asbjorn Sondergaard
Independent Director6.7yrsSEK 220.00k0.21%
SEK 481.8k
Asa Linder
Independent Director3.7yrsSEK 220.00k0.075%
SEK 175.2k
6.2yrs
Average Tenure
53.5yo
Average Age

Experienced Board: MAGI's board of directors are considered experienced (6.2 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/09/20 10:15
End of Day Share Price 2026/09/18 00:00
Earnings2026/05/31
Annual Earnings2025/08/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

MAG Interactive AB (publ) is covered by 1 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Björn EnarsonDanske Bank