MAG Interactive AB (publ)

OM:MAGI Stock Report

Market Cap: SEK 188.4m

MAG Interactive Past Earnings Performance

Past criteria checks 0/6

MAG Interactive's earnings have been declining at an average annual rate of -26.2%, while the Entertainment industry saw earnings growing at 0.4% annually. Revenues have been declining at an average rate of 0.2% per year.

Key information

-26.19%

Earnings growth rate

-26.17%

EPS growth rate

Entertainment Industry Growth38.51%
Revenue growth rate-0.16%
Return on equity-3.99%
Net Margin-3.67%
Next Earnings Update24 Jun 2026

Recent past performance updates

Recent updates

Analysis Article Jan 30

MAG Interactive AB (publ)'s (STO:MAGI) Popularity With Investors Under Threat As Stock Sinks 29%

To the annoyance of some shareholders, MAG Interactive AB (publ) ( STO:MAGI ) shares are down a considerable 29% in the...
Analysis Article Oct 01

MAG Interactive AB (publ)'s (STO:MAGI) 28% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio

MAG Interactive AB (publ) ( STO:MAGI ) shareholders won't be pleased to see that the share price has had a very rough...
Analysis Article Jun 28

Optimistic Investors Push MAG Interactive AB (publ) (STO:MAGI) Shares Up 44% But Growth Is Lacking

MAG Interactive AB (publ) ( STO:MAGI ) shareholders would be excited to see that the share price has had a great month...
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New Narrative Jun 27

MAGI needs to improve its Free Cash Flow.

From the last 12 years of available FCF data one can identify the trend of the FCF change.
Analysis Article May 14

MAG Interactive AB (publ)'s (STO:MAGI) Shareholders Might Be Looking For Exit

MAG Interactive AB (publ)'s ( STO:MAGI ) price-to-earnings (or "P/E") ratio of 26.1x might make it look like a sell...
Analysis Article Dec 11

MAG Interactive AB (publ)'s (STO:MAGI) 30% Jump Shows Its Popularity With Investors

MAG Interactive AB (publ) ( STO:MAGI ) shares have had a really impressive month, gaining 30% after a shaky period...
Analysis Article Oct 01

MAG Interactive (STO:MAGI) Is Doing The Right Things To Multiply Its Share Price

If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. One common...
Analysis Article Jan 31

Positive Sentiment Still Eludes MAG Interactive AB (publ) (STO:MAGI) Following 27% Share Price Slump

The MAG Interactive AB (publ) ( STO:MAGI ) share price has fared very poorly over the last month, falling by a...
Analysis Article Jan 24

Why MAG Interactive's (STO:MAGI) Earnings Are Better Than They Seem

The stock was sluggish on the back of MAG Interactive AB (publ)'s ( STO:MAGI ) recent earnings report. Our analysis...
Analysis Article Jan 23

One Forecaster Is Now More Bearish On MAG Interactive AB (publ) (STO:MAGI) Than They Used To Be

The analyst covering MAG Interactive AB (publ) ( STO:MAGI ) delivered a dose of negativity to shareholders today, by...
Analysis Article Nov 03

Market Participants Recognise MAG Interactive AB (publ)'s (STO:MAGI) Earnings Pushing Shares 27% Higher

The MAG Interactive AB (publ) ( STO:MAGI ) share price has done very well over the last month, posting an excellent...
Analysis Article Oct 27

The Strong Earnings Posted By MAG Interactive (STO:MAGI) Are A Good Indication Of The Strength Of The Business

When companies post strong earnings, the stock generally performs well, just like MAG Interactive AB (publ)'s...
Analysis Article Oct 06

Investors Could Be Concerned With MAG Interactive's (STO:MAGI) Returns On Capital

To find a multi-bagger stock, what are the underlying trends we should look for in a business? Ideally, a business will...
Analysis Article May 19

Estimating The Intrinsic Value Of MAG Interactive AB (publ) (STO:MAGI)

Does the May share price for MAG Interactive AB (publ) ( STO:MAGI ) reflect what it's really worth? Today, we will...
Analysis Article Apr 23

MAG Interactive (STO:MAGI) May Have Issues Allocating Its Capital

If you're looking for a multi-bagger, there's a few things to keep an eye out for. Typically, we'll want to notice a...
Analysis Article Aug 18

MAG Interactive AB (publ)'s (STO:MAGI) Intrinsic Value Is Potentially 52% Above Its Share Price

Does the August share price for MAG Interactive AB (publ) ( STO:MAGI ) reflect what it's really worth? Today, we will...
Analysis Article Feb 28

Have MAG Interactive AB (publ) (STO:MAGI) Insiders Been Selling Their Stock?

We note that the MAG Interactive AB (publ) ( STO:MAGI ) Chief Financial Officer, Magnus Wiklander, recently sold kr443k...
Analysis Article Feb 24

Loss-Making MAG Interactive AB (publ) (STO:MAGI) Set To Breakeven

With the business potentially at an important milestone, we thought we'd take a closer look at MAG Interactive AB...
Analysis Article Feb 04

Have Insiders Been Buying MAG Interactive AB (publ) (STO:MAGI) Shares?

It is not uncommon to see companies perform well in the years after insiders buy shares. Unfortunately, there are also...

Revenue & Expenses Breakdown

How MAG Interactive makes and spends money. Based on latest reported earnings, on an LTM basis.


Earnings and Revenue History

OM:MAGI Revenue, expenses and earnings (SEK Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
28 Feb 26324-121380
30 Nov 25324-131400
31 Aug 25322-91400
31 May 2531401420
28 Feb 2532371430
30 Nov 24325-51660
31 Aug 24330-31680
31 May 2434021650
29 Feb 2435371640
30 Nov 23376161390
31 Aug 2339611350
31 May 23405-161370
28 Feb 23407-151380
30 Nov 22387-41370
31 Aug 22358111350
31 May 22340291320
28 Feb 22332211320
30 Nov 21328111310
31 Aug 2132271300
31 May 21306-51940
28 Feb 21288-121870
30 Nov 20264-151810
31 Aug 20246-171750
31 May 20232-141570
29 Feb 20215-111560
30 Nov 19205-131550
31 Aug 19197-141520
31 May 19206-131140
28 Feb 19208-91220
30 Nov 18226-251500
31 Aug 18237-601660
31 May 18240-621700
28 Feb 18264-661880
30 Nov 17272-411800
31 Aug 1728111770
31 Aug 16282291530
31 Aug 1516439730

Quality Earnings: MAGI is currently unprofitable.

Growing Profit Margin: MAGI is currently unprofitable.


Free Cash Flow vs Earnings Analysis


Past Earnings Growth Analysis

Earnings Trend: MAGI is unprofitable, and losses have increased over the past 5 years at a rate of 26.2% per year.

Accelerating Growth: Unable to compare MAGI's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: MAGI is unprofitable, making it difficult to compare its past year earnings growth to the Entertainment industry (-66.4%).


Return on Equity

High ROE: MAGI has a negative Return on Equity (-3.99%), as it is currently unprofitable.


Return on Assets


Return on Capital Employed


Discover strong past performing companies

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/16 20:39
End of Day Share Price 2026/06/16 00:00
Earnings2026/02/28
Annual Earnings2025/08/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

MAG Interactive AB (publ) is covered by 1 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Björn EnarsonDanske Bank