MAG Interactive AB (publ)

OM:MAGI Stock Report

Market Cap: SEK 236.9m

MAG Interactive Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OM:MAGI Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
25 Jun 25BuySEK 216,000Jonas ErikssonIndividual20,000SEK 10.80
05 Feb 25BuySEK 456,182Daniel HasselbergIndividual50,000SEK 9.68
23 Jan 25BuySEK 499,500Daniel HasselbergIndividual50,000SEK 10.03
02 Dec 24BuySEK 80,472Jonas ErikssonIndividual10,000SEK 8.10
26 Nov 24BuySEK 93,328Jonas ErikssonIndividual11,678SEK 8.02

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of MAGI?
Owner TypeNumber of SharesOwnership Percentage
Private Companies1,200,0004.53%
General Public6,603,71524.9%
Institutions7,844,17829.6%
Individual Insiders10,846,76040.9%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 18 shareholders own 75.08% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
13.3%
Daniel Hasselberg
3,518,666SEK 31.5m0%no data
11.7%
Kaj Nygren
3,100,439SEK 27.7m0%no data
9.18%
Avanza Fonder AB
2,432,370SEK 21.7m0%0.02%
7.81%
Swedbank Robur Fonder AB
2,070,000SEK 18.5m0%no data
6.39%
Nordnet Pensionsförsäkring AB
1,693,953SEK 15.1m0%0.19%
6.11%
Carnegie Fonder AB
1,618,879SEK 14.5m0%0.01%
5.45%
Anders Larsson
1,444,560SEK 12.9m0%no data
5.11%
Fredrik Stenh
1,353,256SEK 12.1m0%no data
4.53%
Martin Poulsen Invest Ab
1,200,000SEK 10.7m0%no data
4.2%
Johan Persson
1,112,560SEK 9.9m0%no data
0.53%
Jonas Eriksson
141,548SEK 1.3m0%no data
0.29%
Magnus Wiklander
77,231SEK 690.5k0%no data
0.21%
Asbjørn Søndergaard
55,000SEK 491.7k0%no data
0.097%
BlackRock, Inc.
25,610SEK 229.0k7.44%no data
0.083%
Britt Boeskov
22,000SEK 196.7k0%no data
0.075%
Asa Linder
20,000SEK 178.8k0%no data
0.013%
FCG Fonder AB
3,366SEK 30.1k0%no data
0.0057%
Marie Lundgren
1,500SEK 13.4k0%no data

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/11/22 23:40
End of Day Share Price 2025/11/21 00:00
Earnings2025/08/31
Annual Earnings2025/08/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

MAG Interactive AB (publ) is covered by 1 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Björn EnarsonDanske Bank