MAG Interactive AB (publ)

OM:MAGI Stock Report

Market Cap: SEK 370.9m

MAG Interactive Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OM:MAGI Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
25 Jun 25BuySEK 216,000Jonas ErikssonIndividual20,000SEK 10.80
05 Feb 25BuySEK 456,182Daniel HasselbergIndividual50,000SEK 9.68
23 Jan 25BuySEK 499,500Daniel HasselbergIndividual50,000SEK 10.03
02 Dec 24BuySEK 80,472Jonas ErikssonIndividual10,000SEK 8.10
26 Nov 24BuySEK 93,328Jonas ErikssonIndividual11,678SEK 8.02
20 Nov 24BuySEK 549,617Daniel HasselbergIndividual68,000SEK 8.38
13 Nov 24BuySEK 186,093Jonas ErikssonIndividual25,250SEK 7.37

Insider Trading Volume

Insider Buying: MAGI insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of MAGI?
Owner TypeNumber of SharesOwnership Percentage
Private Companies1,007,0003.8%
General Public6,616,85625%
Institutions8,024,03730.3%
Individual Insiders10,846,76040.9%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 17 shareholders own 75.03% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
13.3%
Daniel Hasselberg
3,518,666SEK 49.3m1.44%no data
11.7%
Kaj Nygren
3,100,439SEK 43.4m0%no data
9.71%
Avanza Fonder AB
2,572,247SEK 36.0m-11.5%0.03%
7.86%
Swedbank Robur Fonder AB
2,081,739SEK 29.1m-0.46%no data
6.6%
Nordnet Pensionsförsäkring Ab, Asset Management Arm
1,747,806SEK 24.5m0.47%0.32%
6.11%
Carnegie Fonder AB
1,618,879SEK 22.7m0%0.02%
5.45%
Anders Larsson
1,444,560SEK 20.2m0%no data
5.11%
Fredrik Stenh
1,353,256SEK 18.9m0%no data
4.2%
Johan Persson
1,112,560SEK 15.6m0%no data
3.8%
Martin Poulsen Invest Ab
1,007,000SEK 14.1m12.6%no data
0.53%
Jonas Eriksson
141,548SEK 2.0m16.5%no data
0.29%
Magnus Wiklander
77,231SEK 1.1m0%no data
0.21%
Asbjørn Søndergaard
55,000SEK 770.0k0%no data
0.083%
Britt Boeskov
22,000SEK 308.0k0%no data
0.075%
Asa Linder
20,000SEK 280.0k0%no data
0.013%
FCG Fonder AB
3,366SEK 47.1k0%no data
0.0057%
Marie Lundgren
1,500SEK 21.0k0%no data

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/07/11 09:02
End of Day Share Price 2025/07/11 00:00
Earnings2025/05/31
Annual Earnings2024/08/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

MAG Interactive AB (publ) is covered by 2 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Björn EnarsonDanske Bank
Rikard EngbergPenser Access