NYSE:SEMultiline Retail
Shopee Tests AI Livestream Commerce As Sea Shares Screen Undervalued
Shopee, part of Sea (NYSE:SE), is launching an AI powered livestream commerce experience featuring NBA All Star Metta World Peace.
The initiative uses licensed digital likenesses and real time fan interaction to blend entertainment and shopping on Shopee's platform.
This marks an early push into AI driven, celebrity based livestreams for e commerce across Shopee's core Southeast Asian markets.
For investors watching Sea, this move sits at the intersection of e commerce, entertainment and...