Wayfair (W) Stock Overview
Engages in the e-commerce business in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
W Community Fair Values
Create NarrativeSee what 30 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Wayfair Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$66.20 |
| 52 Week High | US$119.98 |
| 52 Week Low | US$30.85 |
| Beta | 3.02 |
| 1 Month Change | -5.13% |
| 3 Month Change | -28.51% |
| 1 Year Change | 96.85% |
| 3 Year Change | 81.67% |
| 5 Year Change | -77.58% |
| Change since IPO | 75.50% |
Recent News & Updates
Seeking Alpha • Apr 30
Wayfair: A Strategic Dip To Buy As Margins Rise (Upgrade)
Summary Wayfair reported strong Q1 results that featured stable revenue growth, an outlier amid a declining furniture category. Wayfair is reducing its advertising spending and still gaining market share. The sharp post-Q1 earnings selloff in the stock overlooks the fact that Wayfair is growing adjusted EBITDA at a >40% y/y clip. I'm upgrading the stock to a "Buy," as Wayfair has fallen to attractive multiples of adjusted EBITDA. Read the full article on Seeking Alpha
Narrative Update • Apr 28
W: Store Expansion And Rewards Program Will Support Balanced Forward Outlook
Analysts now see Wayfair’s fair value holding at $80.00 per share, supported by updated assumptions for the discount rate, revenue growth, profit margin, and future P/E that together reflect a slightly adjusted risk and earnings profile for the business. What's in the News Wayfair plans to open its first large format Florida store at Galleria Fort Lauderdale in late 2027.Recent updates
Seeking Alpha • Apr 30
Wayfair: A Strategic Dip To Buy As Margins Rise (Upgrade)
Summary Wayfair reported strong Q1 results that featured stable revenue growth, an outlier amid a declining furniture category. Wayfair is reducing its advertising spending and still gaining market share. The sharp post-Q1 earnings selloff in the stock overlooks the fact that Wayfair is growing adjusted EBITDA at a >40% y/y clip. I'm upgrading the stock to a "Buy," as Wayfair has fallen to attractive multiples of adjusted EBITDA. Read the full article on Seeking AlphaNarrative Update • Apr 28
W: Store Expansion And Rewards Program Will Support Balanced Forward Outlook
Analysts now see Wayfair’s fair value holding at $80.00 per share, supported by updated assumptions for the discount rate, revenue growth, profit margin, and future P/E that together reflect a slightly adjusted risk and earnings profile for the business. What's in the News Wayfair plans to open its first large format Florida store at Galleria Fort Lauderdale in late 2027.
Narrative Update • Apr 14
W: Store Expansion And Membership Program Will Support Bullish Outlook
Analysts have adjusted their Wayfair price target to $104.93 from $113.64, reflecting updated assumptions for a slightly higher discount rate, marginally lower revenue growth, a modestly higher profit margin, and a reduced future P/E multiple. What's in the News Wayfair plans to open its first large-format Florida store at Galleria Fort Lauderdale in late 2027, a two level, 94,000 square foot location that will offer a broad range of home products and design services as part of the mall's planned redevelopment (Key Developments).Narrative Update • Mar 30
W: Store Expansion And Rewards Program Will Support Positive Forward Outlook
Analysts have reiterated an $80.00 price target for Wayfair, citing small model adjustments in the discount rate, revenue growth, profit margin, and future P/E assumptions as the main factors supporting this unchanged view. What's in the News Wayfair is being removed from the S&P Homebuilders Select Industry Index, which can affect how index-tracking funds and some institutional investors gain exposure to the stock (Index Constituent Drops).Narrative Update • Mar 16
W: Store Expansion And Rewards Program Will Support Balanced Forward Outlook
Analysts have adjusted their price target for Wayfair to $80.00. The updated view reflects recalibrated assumptions for discount rate, revenue growth, profit margin, and future P/E, while keeping the fair value level unchanged at $80.00.Narrative Update • Mar 02
W: Expanded Payment Options And AI Commerce Work Will Support Balanced Outlook
Analysts have raised their price target on Wayfair from $56.99 to $80.00, citing updated assumptions around revenue growth, discount rate, profit margins and future P/E that collectively affect how they value the company today. What's in the News Affirm expanded its partnership with Wayfair, giving approved shoppers in the UK and Canada the option to split purchases using Affirm, with real-time approval decisions and no late or hidden fees disclosed in the announcement.Narrative Update • Feb 16
W: AI Commerce Protocol And Index Inclusion Will Support Bullish Outlook
Analysts have nudged their price target on Wayfair slightly lower to $113.64 from $114.21, reflecting updated assumptions around discount rates, revenue growth, profit margins, and a modestly adjusted future P/E multiple. What's in the News Affirm expanded its partnership with Wayfair, adding its pay over time products for approved shoppers in the UK and Canada, with no late fees or hidden fees, after previously rolling out across Wayfair's US online and in store checkouts (Client Announcements).Narrative Update • Feb 02
W: New Store Format And AI Commerce Partnerships Will Steady 2026 Outlook
Analysts have increased their price target for Wayfair by about US$0.21 to roughly US$114.21, citing updated assumptions around discount rate, revenue growth, profit margin, and future P/E. These changes leave their overall valuation view broadly steady.
Narrative Update • Jan 19
W: UCP Partnership Will Support Future Upside For Index Aligned Shares
Analysts have nudged their price target on Wayfair to around $150, a move supported by small adjustments to fair value, discount rate, revenue growth, profit margin and expected future P/E assumptions. What's in the News Wayfair is a foundational partner co developing Google's Universal Commerce Protocol, an open standard aimed at more seamless and secure interactions between AI agents and retailer platforms.Narrative Update • Jan 05
W: Smaller Ohio Store Format And Index Inclusion Will Support Future Upside
Analysts have lifted their price target for Wayfair to $149.57, citing updated assumptions that pair a slightly lower discount rate and a higher revenue growth outlook with reduced profit margin expectations and a higher future P/E multiple. What's in the News Wayfair is being added to the S&P Homebuilders Select Industry Index, which can change how index funds and ETFs with that benchmark gain exposure to the stock (Index Constituent Adds).Narrative Update • Dec 16
W: Smaller Ohio Store Format Will Drive Stronger Profit Margins Ahead
Analysts have raised their price target on Wayfair from approximately $105 to about $150 per share. This reflects improved expectations for revenue growth and profit margins, despite a slightly higher assumed discount rate and a modestly lower future price to earnings multiple.Narrative Update • Dec 02
W: New Columbus Store And Share Buyback Will Shape Outlook In 2026
Analysts have maintained Wayfair's fair value estimate at $114.00 per share, citing consistent growth and profitability assumptions, even though only minor adjustments were made to model inputs. What's in the News Wayfair will open a new, smaller-format store in Columbus, Ohio in late 2026 to test new ways of bringing its shopping experience to customers.Narrative Update • Nov 18
W: New Columbus Retail Location Will Expand Physical Presence In 2026
Analysts have raised their price target for Wayfair from $112.31 to $114.00. They cited minor adjustments to discount rates and profit margin forecasts as supporting factors for the higher valuation.Narrative Update • Nov 03
W: Repurchase And Margin Improvements Will Balance Risks And Opportunities Ahead
Analysts have raised their price target for Wayfair significantly from $84.90 to $112.31. They cite anticipated improvements in revenue growth and profit margins, along with a lowered discount rate and a more attractive future price-to-earnings ratio.Analysis Article • Oct 31
US$112 - That's What Analysts Think Wayfair Inc. (NYSE:W) Is Worth After These Results
Shareholders will be ecstatic, with their stake up 23% over the past week following Wayfair Inc. 's ( NYSE:W ) latest...Narrative Update • Oct 20
CastleGate And Wayborhood Initiatives Will Improve Customer Experience And Drive Future Sales
Analysts have raised their price target for Wayfair slightly, increasing it from $83.17 to $84.90. They cite minor improvements in profitability and discount rate assumptions as reasons for this adjustment.Narrative Update • Oct 05
CastleGate And Wayborhood Initiatives Will Improve Customer Experience And Drive Future Sales
Wayfair’s analyst price target has been raised slightly from $82.10 to $83.17 per share. Analysts point to modest improvements in profit margin and a lower projected price-earnings ratio as key factors behind the upward revision.Narrative Update • Sep 20
CastleGate And Wayborhood Initiatives Will Improve Customer Experience And Drive Future Sales
Wayfair’s consensus price target saw only a negligible increase to $82.10, as both its net profit margin and discount rate remained essentially unchanged. What's in the News Wayfair has completed the repurchase of 2,354,491 shares for $611.61 million under its 2020 buyback plan, with no additional shares repurchased in the latest quarter; the 2021 buyback plan remains unused.Narrative Update • Aug 06
CastleGate And Wayborhood Initiatives Will Improve Customer Experience And Drive Future Sales
Despite a sharp decline in net profit margin and a substantial increase in future P/E, reflecting reduced profitability and higher valuation expectations, the analyst consensus price target for Wayfair has markedly increased from $50.48 to $80.45. What's in the News Wayfair announced the opening of a 140,000-square-foot large-format retail location in Denver, Colorado, expanding further into brick-and-mortar, with new stores also set for Atlanta and Yonkers.Analysis Article • Jul 03
Wayfair Inc.'s (NYSE:W) 36% Price Boost Is Out Of Tune With Revenues
Wayfair Inc. ( NYSE:W ) shares have continued their recent momentum with a 36% gain in the last month alone...Analysis Article • Jun 15
Is Wayfair Inc. (NYSE:W) Trading At A 45% Discount?
Key Insights Using the 2 Stage Free Cash Flow to Equity, Wayfair fair value estimate is US$84.19 Current share price of...Analysis Article • May 19
Optimistic Investors Push Wayfair Inc. (NYSE:W) Shares Up 49% But Growth Is Lacking
Those holding Wayfair Inc. ( NYSE:W ) shares would be relieved that the share price has rebounded 49% in the last...Seeking Alpha • Mar 29
Wayfair: Weak Macro Environment Led Me To Downgrade My Rating
Summary I am less bullish on Wayfair near-term due to weak consumer spending and negative customer metrics, despite solid business fundamentals and market share gains. US revenue has shown positive growth, driven by logistics cost savings, better in-stock availability, and delivery enhancements, indicating strong relative market share gains. Wayfair's push into physical retail is proving successful, attracting new customers and enhancing overall customer lifetime value and acquisition efficiency. Near-term demand recovery remains uncertain, with weak consumer confidence and housing market, leading to a cautious investment stance despite long-term growth potential. Read the full article on Seeking Alpha
New Narrative • Mar 20
CastleGate And Wayborhood Initiatives Will Improve Customer Experience And Drive Future Sales
Wayfair's CastleGate logistics network and strategic cost efficiencies can boost revenue growth and improve net margins over time.Seeking Alpha • Feb 21
Wayfair: Strong Execution In A Challenging Environment
Summary Shares of Wayfair stumbled slightly after a mixed Q4 earnings print, which showed a slight improvement in revenue trends but saw receding gross margins. At the same time, the company has improved its structural profitability, targeting new high-growth categories like outdoor structures and spas while also reducing opex. It is aiming to hit 10%+ adjusted EBITDA margins upon normalization of the furniture industry, relative to 3.8% in FY24. Still, recovery in sales will take a while as the real estate industry suffers from very tight supply. I remain at a neutral rating and recommend staying on the sidelines. Read the full article on Seeking AlphaSeeking Alpha • Jan 12
Wayfair: The Furniture Depression Will Not Abate Until Home Affordability Improves
Summary Wayfair faces macroeconomic headwinds, including low consumer spending on furniture, high borrowing costs, and low home sales, impacting its profitability and growth potential. The company's exit from Germany and significant layoffs aim to focus on core operations but limit growth and signal weak performance. Wayfair's positive operating cash flow depends on stock-based compensation, diluting shareholders at a potentially accelerated pace with its lower market capitalization. Despite efforts to improve margins and cash flow, Wayfair's economic and competitive challenges raise doubts about its ability to grow and earn a sustained net profit. Wayfair's debt maturities over the coming years will likely dramatically raise its interest spending as it replaces convertible debt with junk bonds. Read the full article on Seeking AlphaSeeking Alpha • Dec 07
Wayfair: Increased Spending Lowers Its Q4 2024 Adjusted EBITDA Outlook
Summary Wayfair's Q3 2024 results were largely in-line with expectations. It expects increased spending in Q4 2024, reducing its adjusted EBITDA margins compared to Q3 2024. Wayfair may now end up with $450 million to $475 million in 2024 adjusted EBITDA, not including the impact of $400 million in equity compensation. Around 50% of Wayfair's inventory comes from China, resulting in some exposure to additional tariffs. Wayfair is still trading at a high multiple to adjusted EBITDA and free cash flow, given that sales growth is flat to slightly negative currently. Read the full article on Seeking AlphaSeeking Alpha • Nov 05
Wayfair: Fundamentals Remain Sound
Summary Despite near-term headwinds, Wayfair's fundamentals remain strong. Wayfair continues to gain market share, demonstrating its strong competitive position in the online furniture market. As the company continues to execute on its growth strategy and the macro environment improves, the stock has the potential to significantly outperform. Read the full article on Seeking AlphaSeeking Alpha • Sep 28
Wayfair: Cost Cutting Has Helped Results, But It Needs Revenue Growth
Summary Wayfair's revenue growth is essentially flat currently. The company has significantly improved its results through cost-cutting, optimizing its organization for current revenue levels. I believe further improvements will be limited without revenue growth, though. Wayfair also has issued a lot of equity compensation, granting over 9 million RSUs over the past six quarters. Read the full article on Seeking AlphaSeeking Alpha • Sep 20
Wayfair's On The Edge Of Comfort: Promising Margins, Lingering Uncertainty
Summary Wayfair Inc. has improved cost control and operational efficiency but faces challenges with heavy debt, economic uncertainty, and shifting consumer spending. Despite strong market share gains and positive EBITDA growth, Wayfair's high P/E ratio and significant debt raise concerns about long-term profitability. The home furnishings sector's decline and competition from Amazon and Walmart further pressure Wayfair's growth prospects. I rate Wayfair as “Hold” due to its strong cash position, market-share gains, and potential for improved consumer sentiment and housing market recovery. Read the full article on Seeking AlphaSeeking Alpha • Aug 07
Wayfair: Long-Term Growth And Margin Expansion Narrative Remains Intact
Summary Wayfair remains a buy due to its positive long-term growth outlook and strong competitive advantage. 2Q24 results showed revenue decline and missed EBITDA estimates, but W continues to gain market share. Near-term EBITDA margin expansion may be muted, but long-term growth and margin expansion drivers remain intact. Read the full article on Seeking AlphaSeeking Alpha • May 28
Wayfair: Is An H2 FY24 Turnaround Achievable? (Rating Upgrade)
Summary Wayfair is banking on aggressive turnaround actions to return to growth in Q2 and the second half of FY24. The company has launched a new advertising campaign ("Wayborhood") and expects a category-based rebound in the second half of the year. In addition, it has opened its first physical store. In spite of these potential upside catalysts, we should still note that Wayfair faces stiff competition, and its international segment is still incurring double-digit adjusted EBITDA margin losses. Read the full article on Seeking AlphaShareholder Returns
| W | US Specialty Retail | US Market | |
|---|---|---|---|
| 7D | 3.6% | -1.6% | 2.1% |
| 1Y | 96.8% | 5.5% | 30.6% |
Return vs Industry: W exceeded the US Specialty Retail industry which returned 7.6% over the past year.
Return vs Market: W exceeded the US Market which returned 31% over the past year.
Price Volatility
| W volatility | |
|---|---|
| W Average Weekly Movement | 9.5% |
| Specialty Retail Industry Average Movement | 7.4% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: W has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: W's weekly volatility (10%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2002 | 11,800 | Niraj Shah | www.wayfair.com |
Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands.
Wayfair Inc. Fundamentals Summary
| W fundamental statistics | |
|---|---|
| Market cap | US$8.71b |
| Earnings (TTM) | -US$305.00m |
| Revenue (TTM) | US$12.66b |
0.7x
P/S Ratio-28.6x
P/E RatioIs W overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| W income statement (TTM) | |
|---|---|
| Revenue | US$12.66b |
| Cost of Revenue | US$8.85b |
| Gross Profit | US$3.81b |
| Other Expenses | US$4.11b |
| Earnings | -US$305.00m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -2.31 |
| Gross Margin | 30.08% |
| Net Profit Margin | -2.41% |
| Debt/Equity Ratio | -104.5% |
How did W perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/07 11:01 |
| End of Day Share Price | 2026/05/07 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Wayfair Inc. is covered by 48 analysts. 29 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | Argus Research Company |
| Colin Sebastian | Baird |
| Adrienne Yih-Tennant | Barclays |