Wayfair Inc.

NYSE:W Stock Report

Market Cap: US$8.6b

Wayfair Balance Sheet Health

Financial Health criteria checks 2/6

Wayfair has a total shareholder equity of $-2.8B and total debt of $2.9B, which brings its debt-to-equity ratio to -103.1%. Its total assets and total liabilities are $2.9B and $5.7B respectively. Wayfair's EBIT is $146.0M making its interest coverage ratio 1.1. It has cash and short-term investments of $1.1B.

Key information

-103.13%

Debt to equity ratio

US$2.93b

Debt

Interest coverage ratio1.1x
CashUS$1.06b
Equity-US$2.84b
Total liabilitiesUS$5.71b
Total assetsUS$2.87b

Recent financial health updates

No updates

Recent updates

Wayfair: A Strategic Dip To Buy As Margins Rise (Upgrade)

Apr 30

W: Store Expansion And Rewards Program Will Support Balanced Forward Outlook

Analysts now see Wayfair’s fair value holding at $80.00 per share, supported by updated assumptions for the discount rate, revenue growth, profit margin, and future P/E that together reflect a slightly adjusted risk and earnings profile for the business. What's in the News Wayfair plans to open its first large format Florida store at Galleria Fort Lauderdale in late 2027.

W: Store Expansion And Membership Program Will Support Bullish Outlook

Analysts have adjusted their Wayfair price target to $104.93 from $113.64, reflecting updated assumptions for a slightly higher discount rate, marginally lower revenue growth, a modestly higher profit margin, and a reduced future P/E multiple. What's in the News Wayfair plans to open its first large-format Florida store at Galleria Fort Lauderdale in late 2027, a two level, 94,000 square foot location that will offer a broad range of home products and design services as part of the mall's planned redevelopment (Key Developments).

W: Store Expansion And Rewards Program Will Support Positive Forward Outlook

Analysts have reiterated an $80.00 price target for Wayfair, citing small model adjustments in the discount rate, revenue growth, profit margin, and future P/E assumptions as the main factors supporting this unchanged view. What's in the News Wayfair is being removed from the S&P Homebuilders Select Industry Index, which can affect how index-tracking funds and some institutional investors gain exposure to the stock (Index Constituent Drops).

W: Store Expansion And Rewards Program Will Support Balanced Forward Outlook

Analysts have adjusted their price target for Wayfair to $80.00. The updated view reflects recalibrated assumptions for discount rate, revenue growth, profit margin, and future P/E, while keeping the fair value level unchanged at $80.00.

W: Expanded Payment Options And AI Commerce Work Will Support Balanced Outlook

Analysts have raised their price target on Wayfair from $56.99 to $80.00, citing updated assumptions around revenue growth, discount rate, profit margins and future P/E that collectively affect how they value the company today. What's in the News Affirm expanded its partnership with Wayfair, giving approved shoppers in the UK and Canada the option to split purchases using Affirm, with real-time approval decisions and no late or hidden fees disclosed in the announcement.

W: AI Commerce Protocol And Index Inclusion Will Support Bullish Outlook

Analysts have nudged their price target on Wayfair slightly lower to $113.64 from $114.21, reflecting updated assumptions around discount rates, revenue growth, profit margins, and a modestly adjusted future P/E multiple. What's in the News Affirm expanded its partnership with Wayfair, adding its pay over time products for approved shoppers in the UK and Canada, with no late fees or hidden fees, after previously rolling out across Wayfair's US online and in store checkouts (Client Announcements).

W: New Store Format And AI Commerce Partnerships Will Steady 2026 Outlook

Analysts have increased their price target for Wayfair by about US$0.21 to roughly US$114.21, citing updated assumptions around discount rate, revenue growth, profit margin, and future P/E. These changes leave their overall valuation view broadly steady.

W: UCP Partnership Will Support Future Upside For Index Aligned Shares

Analysts have nudged their price target on Wayfair to around $150, a move supported by small adjustments to fair value, discount rate, revenue growth, profit margin and expected future P/E assumptions. What's in the News Wayfair is a foundational partner co developing Google's Universal Commerce Protocol, an open standard aimed at more seamless and secure interactions between AI agents and retailer platforms.

W: Smaller Ohio Store Format And Index Inclusion Will Support Future Upside

Analysts have lifted their price target for Wayfair to $149.57, citing updated assumptions that pair a slightly lower discount rate and a higher revenue growth outlook with reduced profit margin expectations and a higher future P/E multiple. What's in the News Wayfair is being added to the S&P Homebuilders Select Industry Index, which can change how index funds and ETFs with that benchmark gain exposure to the stock (Index Constituent Adds).

W: Smaller Ohio Store Format Will Drive Stronger Profit Margins Ahead

Analysts have raised their price target on Wayfair from approximately $105 to about $150 per share. This reflects improved expectations for revenue growth and profit margins, despite a slightly higher assumed discount rate and a modestly lower future price to earnings multiple.

W: New Columbus Store And Share Buyback Will Shape Outlook In 2026

Analysts have maintained Wayfair's fair value estimate at $114.00 per share, citing consistent growth and profitability assumptions, even though only minor adjustments were made to model inputs. What's in the News Wayfair will open a new, smaller-format store in Columbus, Ohio in late 2026 to test new ways of bringing its shopping experience to customers.

W: New Columbus Retail Location Will Expand Physical Presence In 2026

Analysts have raised their price target for Wayfair from $112.31 to $114.00. They cited minor adjustments to discount rates and profit margin forecasts as supporting factors for the higher valuation.

W: Repurchase And Margin Improvements Will Balance Risks And Opportunities Ahead

Analysts have raised their price target for Wayfair significantly from $84.90 to $112.31. They cite anticipated improvements in revenue growth and profit margins, along with a lowered discount rate and a more attractive future price-to-earnings ratio.

US$112 - That's What Analysts Think Wayfair Inc. (NYSE:W) Is Worth After These Results

Oct 31
US$112 - That's What Analysts Think Wayfair Inc. (NYSE:W) Is Worth After These Results

CastleGate And Wayborhood Initiatives Will Improve Customer Experience And Drive Future Sales

Analysts have raised their price target for Wayfair slightly, increasing it from $83.17 to $84.90. They cite minor improvements in profitability and discount rate assumptions as reasons for this adjustment.

CastleGate And Wayborhood Initiatives Will Improve Customer Experience And Drive Future Sales

Wayfair’s analyst price target has been raised slightly from $82.10 to $83.17 per share. Analysts point to modest improvements in profit margin and a lower projected price-earnings ratio as key factors behind the upward revision.

CastleGate And Wayborhood Initiatives Will Improve Customer Experience And Drive Future Sales

Wayfair’s consensus price target saw only a negligible increase to $82.10, as both its net profit margin and discount rate remained essentially unchanged. What's in the News Wayfair has completed the repurchase of 2,354,491 shares for $611.61 million under its 2020 buyback plan, with no additional shares repurchased in the latest quarter; the 2021 buyback plan remains unused.

CastleGate And Wayborhood Initiatives Will Improve Customer Experience And Drive Future Sales

Despite a sharp decline in net profit margin and a substantial increase in future P/E, reflecting reduced profitability and higher valuation expectations, the analyst consensus price target for Wayfair has markedly increased from $50.48 to $80.45. What's in the News Wayfair announced the opening of a 140,000-square-foot large-format retail location in Denver, Colorado, expanding further into brick-and-mortar, with new stores also set for Atlanta and Yonkers.

Wayfair Inc.'s (NYSE:W) 36% Price Boost Is Out Of Tune With Revenues

Jul 03
Wayfair Inc.'s (NYSE:W) 36% Price Boost Is Out Of Tune With Revenues

Is Wayfair Inc. (NYSE:W) Trading At A 45% Discount?

Jun 15
Is Wayfair Inc. (NYSE:W) Trading At A 45% Discount?

Optimistic Investors Push Wayfair Inc. (NYSE:W) Shares Up 49% But Growth Is Lacking

May 19
Optimistic Investors Push Wayfair Inc. (NYSE:W) Shares Up 49% But Growth Is Lacking

Wayfair: Weak Macro Environment Led Me To Downgrade My Rating

Mar 29
User avatar

CastleGate And Wayborhood Initiatives Will Improve Customer Experience And Drive Future Sales

Wayfair's CastleGate logistics network and strategic cost efficiencies can boost revenue growth and improve net margins over time.

Wayfair: Strong Execution In A Challenging Environment

Feb 21

Wayfair: The Furniture Depression Will Not Abate Until Home Affordability Improves

Jan 12

Wayfair: Increased Spending Lowers Its Q4 2024 Adjusted EBITDA Outlook

Dec 07

Wayfair: Fundamentals Remain Sound

Nov 05

Wayfair: Cost Cutting Has Helped Results, But It Needs Revenue Growth

Sep 28

Wayfair's On The Edge Of Comfort: Promising Margins, Lingering Uncertainty

Sep 20

Wayfair: Long-Term Growth And Margin Expansion Narrative Remains Intact

Aug 07

Wayfair: Is An H2 FY24 Turnaround Achievable? (Rating Upgrade)

May 28

Financial Position Analysis

Short Term Liabilities: W has negative shareholder equity, which is a more serious situation than short term assets not covering short term liabilities.

Long Term Liabilities: W has negative shareholder equity, which is a more serious situation than short term assets not covering long term liabilities.


Debt to Equity History and Analysis

Debt Level: W has negative shareholder equity, which is a more serious situation than a high debt level.

Reducing Debt: W's has negative shareholder equity, so we do not need to check if its debt has reduced over time.


Balance Sheet


Cash Runway Analysis

For companies that have on average been loss-making in the past, we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: Whilst unprofitable W has sufficient cash runway for more than 3 years if it maintains its current positive free cash flow level.

Forecast Cash Runway: W is unprofitable but has sufficient cash runway for more than 3 years, even with free cash flow being positive and shrinking by 6.6% per year.


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/04 11:25
End of Day Share Price 2026/05/04 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

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Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Wayfair Inc. is covered by 48 analysts. 29 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullArgus Research Company
Colin SebastianBaird
Adrienne Yih-TennantBarclays