Wayfair Inc.

NYSE:W Stock Report

Market Cap: US$5.5b

Wayfair Valuation

Is W undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of W when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: W ($44.62) is trading below our estimate of fair value ($109.73)

Significantly Below Fair Value: W is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for W?

Key metric: As W is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for W. This is calculated by dividing W's market cap by their current revenue.
What is W's PS Ratio?
PS Ratio0.5x
SalesUS$11.84b
Market CapUS$5.48b

Price to Sales Ratio vs Peers

How does W's PS Ratio compare to its peers?

The above table shows the PS ratio for W vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.7x
RH RH
2.4x11.0%US$7.4b
WSM Williams-Sonoma
3x2.4%US$22.9b
ARHS Arhaus
1x6.5%US$1.3b
HVT Haverty Furniture Companies
0.5x4.0%US$362.8m
W Wayfair
0.5x4.2%US$5.5b

Price-To-Sales vs Peers: W is good value based on its Price-To-Sales Ratio (0.5x) compared to the peer average (1.7x).

Price to Sales Ratio vs Industry

How does W's PS Ratio compare vs other companies in the US Specialty Retail Industry?

45 CompaniesPrice / SalesEstimated GrowthMarket Cap
TA TravelCenters of America
0.1x-0.8%US$1.30b
ARKO Arko
0.09x-1.7%US$755.99m
ODP ODP
0.09x-2.1%US$690.31m
AAN Aaron's Company
0.1x2.4%US$306.82m
W 0.5xIndustry Avg. 0.4xNo. of Companies45PS00.61.21.82.43+
45 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: W is expensive based on its Price-To-Sales Ratio (0.5x) compared to the US Specialty Retail industry average (0.4x).

Price to Sales Ratio vs Fair Ratio

What is W's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

W PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.5x
Fair PS Ratio0.6x

Price-To-Sales vs Fair Ratio: W is good value based on its Price-To-Sales Ratio (0.5x) compared to the estimated Fair Price-To-Sales Ratio (0.6x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst W forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$44.62
US$55.59
+24.6%
21.7%US$100.00US$40.00n/a31
Dec ’25US$46.24
US$55.43
+19.9%
21.8%US$100.00US$40.00n/a31
Nov ’25US$40.15
US$60.30
+50.2%
23.6%US$100.00US$40.00n/a31
Oct ’25US$53.24
US$65.00
+22.1%
19.6%US$100.00US$50.00n/a30
Sep ’25US$42.55
US$63.77
+49.9%
20.7%US$100.00US$45.00n/a30
Aug ’25US$50.01
US$67.03
+34.0%
21.1%US$100.00US$45.00n/a30
Jul ’25US$50.55
US$73.39
+45.2%
17.3%US$100.00US$50.00n/a31
Jun ’25US$59.49
US$73.71
+23.9%
16.6%US$100.00US$55.00n/a31
May ’25US$50.53
US$71.15
+40.8%
17.3%US$100.00US$50.00n/a32
Apr ’25US$65.85
US$69.12
+5.0%
18.3%US$100.00US$50.00n/a32
Mar ’25US$60.12
US$68.45
+13.9%
18.0%US$100.00US$50.00n/a31
Feb ’25US$51.24
US$70.97
+38.5%
17.3%US$100.00US$52.00n/a31
Jan ’25US$61.70
US$68.47
+11.0%
19.3%US$100.00US$45.00n/a30
Dec ’24US$58.53
US$67.26
+14.9%
20.3%US$100.00US$45.00US$46.2431
Nov ’24US$44.38
US$71.87
+61.9%
21.2%US$106.00US$45.00US$40.1530
Oct ’24US$60.57
US$90.24
+49.0%
17.4%US$114.00US$60.00US$53.2429
Sep ’24US$72.16
US$92.63
+28.4%
18.4%US$139.00US$60.00US$42.5530
Aug ’24US$75.90
US$61.93
-18.4%
35.7%US$118.00US$25.00US$50.0129
Jul ’24US$65.01
US$52.00
-20.0%
36.4%US$118.00US$25.00US$50.5530
Jun ’24US$43.01
US$49.90
+16.0%
38.4%US$118.00US$25.00US$59.4930
May ’24US$32.27
US$49.70
+54.0%
36.2%US$108.00US$30.00US$50.5330
Apr ’24US$34.34
US$50.03
+45.7%
35.5%US$108.00US$30.00US$65.8530
Mar ’24US$39.33
US$50.30
+27.9%
36.1%US$108.00US$30.00US$60.1230
Feb ’24US$66.51
US$53.45
-19.6%
37.4%US$124.00US$30.00US$51.2429
Jan ’24US$32.89
US$50.86
+54.6%
49.7%US$124.00US$30.00US$61.7029
Dec ’23US$41.63
US$51.25
+23.1%
50.2%US$124.00US$30.00US$58.5328

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/30 23:03
End of Day Share Price 2024/12/30 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Wayfair Inc. is covered by 59 analysts. 32 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullArgus Research Company
Colin SebastianBaird
Ishan MajumdarBaptista Research