NYSE:TRUProfessional Services
What TransUnion (TRU)'s AI Win-Back Breakthrough with Actable Means For Shareholders
In January 2026, TransUnion reported breakthrough results from its collaboration with Actable, where integrating TruAudience Marketing Solutions data into Actable’s machine learning models for a major retailer’s win-back campaign improved model fit and cut false positives in AI-driven marketing predictions.
This partnership highlights how TransUnion’s extensive identity graph and rich demographic and behavioral data can enhance AI performance in challenging, data-scarce marketing use cases...