Deluxe (DLX) Stock Overview
Provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 2/6 |
| Past Performance | 4/6 |
| Financial Health | 1/6 |
| Dividends | 5/6 |
Rewards
Risk Analysis
DLX Community Fair Values
Create NarrativeSee what 15 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Deluxe Corporation Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$25.31 |
| 52 Week High | US$32.07 |
| 52 Week Low | US$13.61 |
| Beta | 1.32 |
| 1 Month Change | -9.96% |
| 3 Month Change | -3.65% |
| 1 Year Change | 56.04% |
| 3 Year Change | 72.41% |
| 5 Year Change | -44.98% |
| Change since IPO | 466.38% |
Recent News & Updates
Analysis Article • May 08
Deluxe Corporation Beat Analyst Estimates: See What The Consensus Is Forecasting For This Year
It's been a mediocre week for Deluxe Corporation ( NYSE:DLX ) shareholders, with the stock dropping 14% to US$26.83 in...
Narrative Update • May 03
DLX: Payments Partnerships And Buybacks Will Support Steady Future Returns
Analysts have kept Deluxe's fair value estimate steady at $32.67 per share while slightly adjusting inputs such as the discount rate and assumed future P/E. This suggests finer tuning of their models rather than a change in their overall view of the stock.Recent updates
Analysis Article • May 08
Deluxe Corporation Beat Analyst Estimates: See What The Consensus Is Forecasting For This Year
It's been a mediocre week for Deluxe Corporation ( NYSE:DLX ) shareholders, with the stock dropping 14% to US$26.83 in...Narrative Update • May 03
DLX: Payments Partnerships And Buybacks Will Support Steady Future Returns
Analysts have kept Deluxe's fair value estimate steady at $32.67 per share while slightly adjusting inputs such as the discount rate and assumed future P/E. This suggests finer tuning of their models rather than a change in their overall view of the stock.Narrative Update • Apr 18
DLX: Payments Partnerships And Buybacks Will Support Steady Future Returns
Analysts have kept their fair value estimate for Deluxe steady at about $32.67 per share. They explained that only minor adjustments to the discount rate and future P/E assumptions did not justify a change in the overall price target.Narrative Update • Apr 04
DLX: Payments Partnerships Will Support Future Share Upside
Analysts kept Deluxe's fair value estimate steady at $32.67, with only very small adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions guiding the unchanged price target rationale. What's in the News Completed a long-running share repurchase program, with a total of 4,796,490 shares bought back for $212.55 million under the authorization announced on October 25, 2018.Narrative Update • Mar 20
DLX: Payments Partnerships And Buybacks Will Support Future Share Upside
Analysts are maintaining Deluxe's fair value estimate at $32.67, with only minor adjustments to the discount rate and long term P/E assumptions. This reflects a largely unchanged view of the company's risk profile and earnings potential.Narrative Update • Mar 05
DLX: Payments Partnerships Will Drive Future Cash Returns And Share Upside
Analysts have maintained their fair value estimate for Deluxe at $32.67, with only modest adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions informing this latest price target update. What's in the News Between October 1, 2025 and December 31, 2025, Deluxe reported no share repurchases under its existing program.Narrative Update • Feb 19
DLX: Future Cash Returns From Buybacks And Payments Partnerships Will Support Upside
Analysts have raised their price target on Deluxe from $30.67 to $32.67, citing updated views on fair value, discount rate, revenue growth, profit margins, and future P/E assumptions. What's in the News Completed share repurchase of 4,796,490 shares, representing 10.79% of the company, for a total of $212.55 million under the buyback program announced on October 25, 2018, with no shares repurchased between October 1, 2025 and December 31, 2025 (Key Developments).Analysis Article • Feb 05
A Piece Of The Puzzle Missing From Deluxe Corporation's (NYSE:DLX) 30% Share Price Climb
Despite an already strong run, Deluxe Corporation ( NYSE:DLX ) shares have been powering on, with a gain of 30% in the...Narrative Update • Feb 04
DLX: Higher Margins And Payment Partnerships Will Support Future Upside
Analysts have raised their fair value estimate for Deluxe from US$28.67 to about US$30.67, citing updated assumptions around discount rates, profit margins, and future P/E expectations. What's in the News Payfinia and Deluxe formed a partnership to expand access to Paze, a digital wallet and online checkout experience backed by major U.S. financial institutions, targeting both issuers and acquirers in the payments ecosystem (Key Developments).
New Narrative • Jan 29
Digital Payments Shift And Data Margins Will Support A Fairly Valued Outlook
Catalysts About Deluxe Deluxe provides payments, data-driven marketing, B2B payment solutions and print products to financial institutions and business customers. What are the underlying business or industry changes driving this perspective?Narrative Update • Jan 21
DLX: Higher Margins And Payments Partnership Will Drive Future Upside
Analysts have increased their price target on Deluxe by approximately $0.00, reflecting updated views that incorporate a lower discount rate, a higher projected profit margin, and a reduced future P/E multiple. What's in the News Deluxe announced a collaboration with Visa to implement Visa Direct, introducing dlxFastFundsSM as a funding solution within the Deluxe Payments Platform to help businesses access cash in near real-time and select from different settlement options in eligible markets (Key Developments).Narrative Update • Jan 07
DLX: Completed Buybacks And Stable Assumptions Will Support Future Upside
Analysts have maintained their fair value target for Deluxe at US$28.67. They have made only small adjustments to inputs such as the discount rate and the assumed future P/E multiple, which suggests their overall view on the stock's risk and earnings profile remains largely unchanged.Narrative Update • Dec 21
DLX: Expanded Bank Partnership Will Drive Future Upside Despite Margin Headwinds
Narrative Update on Deluxe Analysts have modestly lifted their price target on Deluxe to align with a fair value estimate of approximately 28.67 dollars, citing a slightly lower perceived risk profile driven by a reduced discount rate, while maintaining stable long term growth and profitability expectations. What's in the News Deluxe completed its long running share repurchase program announced in October 2018.Narrative Update • Dec 07
DLX: Expanded Bank Partnership Will Drive Attractive Repricing Despite Margin Headwinds
Analysts have modestly raised their target price on Deluxe from approximately 26.75 dollars to about 28.67 dollars, citing a slightly lower perceived risk profile despite reduced expectations for both revenue growth and profit margins, along with a higher assumed future valuation multiple. What's in the News Deluxe reported that between July 1, 2025 and September 30, 2025, it repurchased zero shares under its ongoing buyback program, indicating a pause in near term capital returns via repurchases (Key Developments).Analysis Article • Nov 01
What Does Deluxe Corporation's (NYSE:DLX) Share Price Indicate?
Deluxe Corporation ( NYSE:DLX ), might not be a large cap stock, but it saw a decent share price growth of 16% on the...Analysis Article • Oct 11
Is Deluxe (NYSE:DLX) Using Too Much Debt?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • Aug 31
Market Might Still Lack Some Conviction On Deluxe Corporation (NYSE:DLX) Even After 26% Share Price Boost
Deluxe Corporation ( NYSE:DLX ) shares have continued their recent momentum with a 26% gain in the last month alone...Analysis Article • Aug 15
Deluxe's (NYSE:DLX) Earnings Seem To Be Promising
NYSE:DLX 1 Year Share Price vs Fair Value Explore Deluxe's Fair Values from the Community and select yours Shareholders...Analysis Article • Aug 11
Deluxe Corporation Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Predictions
The investors in Deluxe Corporation 's ( NYSE:DLX ) will be rubbing their hands together with glee today, after the...Seeking Alpha • Jul 20
Deluxe Corporation: Growth In Data Solutions Expected To Decelerate
Summary Deluxe saw solid profit improvements, and decent revenue improvement, the former driven by restructuring cost reductions and the latter by campaigns in data solutions. Things are going quite well, and the business is capable of generating decent cash with more space for declines in restructuring expenses. The issue is that the profit centers are in decline and that data solutions growth is fully expected to attenuate. We aren't particularly worried, and there could be money to be made here on a deleveraging, but we're still being cautious about the growth and debt. We would want it to be in the near future that checks' decline becomes less of a sticking point as it shrinks in the mix. Read the full article on Seeking AlphaAnalysis Article • Jul 03
Deluxe Corporation's (NYSE:DLX) Subdued P/E Might Signal An Opportunity
With a price-to-earnings (or "P/E") ratio of 13.4x Deluxe Corporation ( NYSE:DLX ) may be sending bullish signals at...Analysis Article • May 06
Deluxe's (NYSE:DLX) Dividend Will Be $0.30
Deluxe Corporation ( NYSE:DLX ) will pay a dividend of $0.30 on the 2nd of June. This means the annual payment is 7.9...Seeking Alpha • Apr 28
Deluxe Corporation: Net Income Will Rise As Restructuring Closes Out
Summary Reinflation in the economy may limit the extent to which Deluxe can hang on to North Star gains and means exposure in the 40% floating rate structure to lacking rate relief. Checks continues its decline. While North Star has been successful, incremental benefit will come mainly from reductions in restructuring costs, which doesn't lift a stagnant adjusted EBITDA figure. While FCF may rise somewhat, it will be reduced over time by the worst average unit economics coming from the negative checks mix effect. The stock is still sensitive due to meaningful debt, and we are concerned in general about the macro direction at the intersection of inflation concerns and pricing power. Read the full article on Seeking AlphaAnalysis Article • Feb 27
Take Care Before Jumping Onto Deluxe Corporation (NYSE:DLX) Even Though It's 28% Cheaper
The Deluxe Corporation ( NYSE:DLX ) share price has fared very poorly over the last month, falling by a substantial...Analysis Article • Feb 10
Deluxe (NYSE:DLX) Has Affirmed Its Dividend Of $0.30
Deluxe Corporation's ( NYSE:DLX ) investors are due to receive a payment of $0.30 per share on 3rd of March. This makes...Analysis Article • Dec 24
Is There Now An Opportunity In Deluxe Corporation (NYSE:DLX)?
Deluxe Corporation ( NYSE:DLX ), is not the largest company out there, but it saw a double-digit share price rise of...Analysis Article • Dec 03
Deluxe Corporation's (NYSE:DLX) Shares Leap 26% Yet They're Still Not Telling The Full Story
Deluxe Corporation ( NYSE:DLX ) shares have had a really impressive month, gaining 26% after a shaky period beforehand...Seeking Alpha • Nov 24
Deluxe Corporation: Deleveraging Path Heavily Execution Dependent
Summary Deluxe Corporation is experiencing growth in new areas, but its core checks business, which generates significant cash, is in secular decline. The company faces substantial debt maturities by 2026 and will need refinancing, likely at higher interest rates, impacting net income negatively. Cost improvements are underway, aiming to unlock $80 million over the next few years, but the quantum is massive relative to current EBITDA, and we want to see execution first. Potential growth is possible if bank consolidations occur under Trump, but deleveraging is quite slow for now and really there are a lot of execution risks. Read the full article on Seeking AlphaAnalysis Article • Nov 14
We Like The Quality Of Deluxe's (NYSE:DLX) Earnings
Investors signalled that they were pleased with Deluxe Corporation's ( NYSE:DLX ) most recent earnings report. This...Analysis Article • Nov 11
Deluxe's (NYSE:DLX) Dividend Will Be $0.30
Deluxe Corporation ( NYSE:DLX ) has announced that it will pay a dividend of $0.30 per share on the 2nd of December...
New Narrative • Sep 24
Unlocking EBITDA And Cash Flow Through Efficiency And Tactical Pivots
Deluxe is focusing on operational efficiencies and a strategic pivot to high-margin segments like Merchant Services and Data Solutions for earnings growth.Seeking Alpha • Sep 05
Deluxe: Cost Programme Working, But Revenue Pressures Persist
Summary Deluxe Corporation's earnings show improved operating and net income due to cost control, but revenue pressures and high debt remain concerns. Merchant services growth should be slowing, and the print business continues its managed decline, impacting the company's ability to stay ahead of the debt. Interest expenses are stable due to hedges for the moment. Despite $10 million in SG&A reductions in Q2 related to the North Star cost-cutting program, Deluxe's heavy debt load and revenue declines should keep the stock under pressure. Particularly as either the high rate environment or on the other side economic shakes both cause problems for the business. Read the full article on Seeking AlphaAnalysis Article • Aug 18
Deluxe (NYSE:DLX) Has Announced A Dividend Of $0.30
The board of Deluxe Corporation ( NYSE:DLX ) has announced that it will pay a dividend of $0.30 per share on the 3rd of...Analysis Article • Aug 04
Deluxe (NYSE:DLX) Has Affirmed Its Dividend Of $0.30
The board of Deluxe Corporation ( NYSE:DLX ) has announced that it will pay a dividend on the 3rd of September, with...Shareholder Returns
| DLX | US Commercial Services | US Market | |
|---|---|---|---|
| 7D | -18.0% | -7.6% | 2.6% |
| 1Y | 56.0% | -16.3% | 26.2% |
Return vs Industry: DLX exceeded the US Commercial Services industry which returned -16.3% over the past year.
Return vs Market: DLX exceeded the US Market which returned 26.2% over the past year.
Price Volatility
| DLX volatility | |
|---|---|
| DLX Average Weekly Movement | 6.0% |
| Commercial Services Industry Average Movement | 7.2% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: DLX has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: DLX's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1915 | 4,571 | Barry McCarthy | www.deluxe.com |
Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada. The company operates through four segments: Merchant Services, B2B Payments, Data Solutions, and Print. It offers credit and debit card authorization and payment systems; processing services to small and medium-sized retail and service businesses, as well as nonprofit and government organizations; treasury management solutions, including remittance and lockbox processing, remote deposit capture, cash application, and payment acceptance solutions, as well as integrated accounts payable disbursements, such as eChecks, Medical Payment Exchange, and Deluxe Payment Exchange; and fraud and security services.
Deluxe Corporation Fundamentals Summary
| DLX fundamental statistics | |
|---|---|
| Market cap | US$1.18b |
| Earnings (TTM) | US$103.90m |
| Revenue (TTM) | US$2.13b |
11.2x
P/E Ratio0.5x
P/S RatioIs DLX overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| DLX income statement (TTM) | |
|---|---|
| Revenue | US$2.13b |
| Cost of Revenue | US$1.00b |
| Gross Profit | US$1.13b |
| Other Expenses | US$1.03b |
| Earnings | US$103.90m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 2.27 |
| Gross Margin | 52.93% |
| Net Profit Margin | 4.87% |
| Debt/Equity Ratio | 200.5% |
How did DLX perform over the long term?
See historical performance and comparisonDividends
4.7%
Current Dividend Yield52%
Payout RatioDoes DLX pay a reliable dividends?
See DLX dividend history and benchmarks| Deluxe dividend dates | |
|---|---|
| Ex Dividend Date | May 19 2026 |
| Dividend Pay Date | Jun 02 2026 |
| Days until Ex dividend | 6 days |
| Days until Dividend pay date | 20 days |
Does DLX pay a reliable dividends?
See DLX dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/12 21:39 |
| End of Day Share Price | 2026/05/12 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Deluxe Corporation is covered by 7 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | Argus Research Company |
| Charles Strauzer | CJS Securities, Inc. |
| John Kraft | D.A. Davidson & Co. |