Deluxe Valuation

Is DLX undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of DLX when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: DLX ($22.5) is trading below our estimate of fair value ($46.8)

Significantly Below Fair Value: DLX is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for DLX?

Key metric: As DLX is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for DLX. This is calculated by dividing DLX's market cap by their current earnings.
What is DLX's PE Ratio?
PE Ratio18.1x
EarningsUS$55.15m
Market CapUS$1.01b

Price to Earnings Ratio vs Peers

How does DLX's PE Ratio compare to its peers?

The above table shows the PE ratio for DLX vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average14.8x
EBF Ennis
13.1xn/aUS$542.4m
CMPR Cimpress
12.6x10.2%US$1.9b
BRC Brady
17.2x8.8%US$3.3b
HCSG Healthcare Services Group
16.3x16.2%US$832.6m
DLX Deluxe
18.1x26.2%US$1.0b

Price-To-Earnings vs Peers: DLX is expensive based on its Price-To-Earnings Ratio (18.1x) compared to the peer average (14.8x).


Price to Earnings Ratio vs Industry

How does DLX's PE Ratio compare vs other companies in the US Commercial Services Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
PGTK Pacific Green Technologies
3.9xn/aUS$31.27m
OMEX Odyssey Marine Exploration
0.7xn/aUS$8.30m
DGWR Deep Green Waste & Recycling
0.9xn/aUS$557.97k
IGOT Fomo Worldwide
0.00007xn/aUS$112.00
No more companies available in this PE range
DLX 18.1xIndustry Avg. 31.1xNo. of Companies9PE01632486480+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: DLX is good value based on its Price-To-Earnings Ratio (18.1x) compared to the US Commercial Services industry average (30.6x).


Price to Earnings Ratio vs Fair Ratio

What is DLX's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

DLX PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio18.1x
Fair PE Ratio25.8x

Price-To-Earnings vs Fair Ratio: DLX is good value based on its Price-To-Earnings Ratio (18.1x) compared to the estimated Fair Price-To-Earnings Ratio (25.8x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst DLX forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$22.50
US$30.75
+36.7%
15.8%US$38.00US$25.00n/a4
Nov ’25US$18.87
US$30.00
+59.0%
12.7%US$35.00US$25.00n/a4
Oct ’25US$19.15
US$30.00
+56.7%
12.7%US$35.00US$25.00n/a4
Sep ’25US$20.59
US$30.00
+45.7%
12.7%US$35.00US$25.00n/a4
Aug ’25US$21.86
US$30.00
+37.2%
12.7%US$35.00US$25.00n/a4
Jul ’25US$22.02
US$29.75
+35.1%
13.3%US$35.00US$25.00n/a4
Jun ’25US$22.73
US$29.75
+30.9%
13.3%US$35.00US$25.00n/a4
May ’25US$19.89
US$29.25
+47.1%
11.4%US$33.00US$25.00n/a4
Apr ’25US$20.18
US$30.00
+48.7%
11.9%US$33.00US$25.00n/a3
Mar ’25US$19.41
US$30.00
+54.6%
11.9%US$33.00US$25.00n/a3
Feb ’25US$20.41
US$30.00
+47.0%
11.9%US$33.00US$25.00n/a3
Jan ’25US$21.45
US$30.00
+39.9%
11.9%US$33.00US$25.00n/a3
Dec ’24US$18.81
US$28.67
+52.4%
11.5%US$33.00US$25.00n/a3
Nov ’24US$16.19
US$28.33
+75.0%
10.1%US$32.00US$25.00US$18.873
Oct ’24US$18.89
US$28.33
+50.0%
10.1%US$32.00US$25.00US$19.153
Sep ’24US$20.62
US$28.33
+37.4%
10.1%US$32.00US$25.00US$20.593
Aug ’24US$18.80
US$27.33
+45.4%
6.2%US$29.00US$25.00US$21.863
Jul ’24US$17.48
US$27.33
+56.4%
6.2%US$29.00US$25.00US$22.023
Jun ’24US$15.76
US$27.33
+73.4%
6.2%US$29.00US$25.00US$22.733
May ’24US$14.84
US$27.33
+84.2%
6.2%US$29.00US$25.00US$19.893
Apr ’24US$16.00
US$27.33
+70.8%
6.2%US$29.00US$25.00US$20.183
Mar ’24US$17.98
US$27.33
+52.0%
6.2%US$29.00US$25.00US$19.413
Feb ’24US$20.25
US$28.50
+40.7%
12.3%US$32.00US$25.00US$20.412
Jan ’24US$16.98
US$28.50
+67.8%
12.3%US$32.00US$25.00US$21.452
Dec ’23US$19.27
US$28.50
+47.9%
12.3%US$32.00US$25.00US$18.812
Nov ’23US$18.55
US$32.50
+75.2%
1.5%US$33.00US$32.00US$16.192

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


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