NasdaqGS:FRSHSoftware
Is Freshworks’ (FRSH) ReFresh Cost Push Quietly Redefining Its Long‑Term Value Proposition?
In recent months, Freshworks has advanced its efficiency program, completing about 70% of planned initiatives and redirecting freed-up cash toward enhancing its service offerings.
This shift, led by CEO Dominik Richter under the ReFresh strategy, aims to widen the company’s value-to-price ratio by using cost discipline to fund product innovation that can support stronger customer retention and lifetime value.
Next, we will examine how Freshworks’ ReFresh efficiency and reinvestment push...