NYSE:DISEntertainment
Will Disney's (DIS) Project Imagine Marketing Cuts Reshape Its Efficiency Versus Content-Promotion Narrative?
In late March 2026, Disney announced plans to cut about 1,000 jobs, mainly in its marketing division, as part of Project Imagine under new CEO Josh D’Amaro to consolidate film, TV and streaming promotion and improve efficiency amid industry pressure on traditional media and streaming economics.
This restructuring signals a meaningful shift in how Disney intends to organize and measure its marketing spending, potentially changing the balance between cost control and content promotion across...