NasdaqGS:ULTASpecialty Retail
Is Ulta (ULTA) Using Digital Haircare And Sports Partnerships To Reinforce Its Brand Moat?
In early February 2026, Wavytalk announced the debut of six of its popular styling tools and haircare products on Ulta.com, while Ulta Beauty also introduced its Ulta Beauty Roster of professional female athletes and the Roster for Change grant program to support girls in sports.
Together, these moves expand Ulta Beauty’s digital haircare assortment and deepen its community engagement by linking beauty, sports participation, and youth empowerment.
Next, we’ll examine how Ulta Beauty’s...