NasdaqGS:SBUXHospitality
How Investors Are Reacting To Starbucks (SBUX) Early Progress In Its Back To Starbucks Turnaround Plan
In recent months, Starbucks has reported that its "Back to Starbucks" turnaround plan is gaining traction, with higher transactions and average ticket sizes contributing to a 4% year-over-year increase in global comparable store sales, supported by marketing efforts, menu innovation, and store remodels.
At the same time, rising coffee costs and pressure on baristas to deliver a richer café experience highlight how Starbucks’ turnaround depends not just on pricing and promotions, but on...