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Does Schumacher F1 Auction Deepen Hagerty's Collector Ecosystem Strategy or Signal a Niche Focus (HGTY)?
In January 2026, Broad Arrow, a Hagerty company, auctioned the iconic 1992 Benetton B192-05 Formula One car that carried Michael Schumacher to his first Grand Prix victory, as part of its Global Icons: Europe Online Auction.
This sale of a historically important, manual-gearbox F1 car that had never before been publicly offered highlights Hagerty’s growing reach in high-end collector car auctions and motorsport memorabilia.
Next, we’ll examine how showcasing Schumacher’s first Grand...