NasdaqCM:CELHBeverage
Celsius (CELH) Deepens PepsiCo Ties With New Board Appointments and C-Suite Shift – What Changes?
On February 10, 2026, Celsius Holdings announced that two PepsiCo-designated directors resigned and were immediately replaced by senior PepsiCo executives Chrysso Jacoby and John Short, while Tony Guilfoyle shifted from Chief Commercial Officer to Chief Customer Officer.
The addition of PepsiCo’s North America CFO and its Senior Vice President of Strategic Partnerships & Franchise to Celsius’s board further tightens the alignment between the two companies on governance, risk oversight, and...