NasdaqGS:ULTASpecialty Retail
Ulta Beauty Speeds K-Beauty And Wellness Push To Refresh Growth Story
Ulta Beauty (NasdaqGS:ULTA) is expanding its K-Beauty World marketplace with 17 Korean beauty brands, aiming to bring viral products to U.S. shoppers in as little as nine weeks.
Dr. Melaxin, a K-Beauty brand that gained traction online, is moving from the marketplace to a nationwide in-store rollout across 1,500 Ulta locations.
These moves are tied to Ulta’s broader push into wellness and faster product launch cycles. They extend beyond previously discussed earnings and guidance...