NYSE:TRUProfessional Services
TransUnion (TRU) Partners With Universal Ads To Bring Audience Data Into Premium TV
TransUnion partnered with Universal Ads to bring its audience targeting and mobile measurement capabilities into premium TV advertising.
The company joined Universal Ads' Business Partners Program as an inaugural Audience partner.
The partnership aims to connect performance marketers and app advertisers with more precise audiences across digital and connected TV.
TransUnion, ticker NYSE:TRU, is best known for credit reporting, but this new partnership points to a broader role in digital...