NYSE:MCDHospitality
McDonald's NEXT Plan Tests AI Automation Menu Upgrades And Valuation Gaps
McDonald's (NYSE:MCD) has introduced a new global growth plan called "NEXT," focused on menu changes, greater use of AI, and a refreshed in-store experience.
The program includes items such as hand-breaded wings and filets, an AI-powered drive-thru assistant, redesigned restaurants, and updated operations aimed at quality and efficiency.
The rollout relies heavily on franchisee adoption, since most McDonald's locations are run by franchise operators worldwide.
For investors, "NEXT" comes at...