NasdaqGS:RCKY

Stock Analysis Report

Executive Summary

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, and Michelin brand names in the United States, Canada, and internationally.

Snowflake

Fundamentals

Flawless balance sheet with proven track record.

Risks

  • Rocky Brands is covered by less than 3 analysts.

Share Price & News

How has Rocky Brands's share price performed over time and what events caused price changes?


Latest Share Price and Events


Market Performance


7 Day Return

-2.0%

NasdaqGS:RCKY

-4.4%

US Luxury

-1.0%

US Market


1 Year Return

-6.8%

NasdaqGS:RCKY

-11.4%

US Luxury

-0.4%

US Market

RCKY outperformed the Luxury industry which returned -11.4% over the past year.

RCKY underperformed the Market in United States of America which returned -0.4% over the past year.


Share holder returns

RCKYIndustryMarket
7 Day-2.0%-4.4%-1.0%
30 Day-3.4%-11.4%-3.3%
90 Day12.8%-10.0%0.8%
1 Year-5.1%-6.8%-9.5%-11.4%1.9%-0.4%
3 Year199.1%175.9%16.3%11.2%39.4%30.4%
5 Year124.0%94.6%34.1%25.6%54.2%37.1%

Price Volatility Vs. Market

How volatile is Rocky Brands's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Rocky Brands undervalued based on future cash flows and its price relative to the stock market?

13.7x

Price to Earnings (PE) ratio


Intrinsic Value Based on Future Cash Flows

Rocky Brands's share price is above the future cash flow value, it's not available at a moderate discount (< 20%).

Rocky Brands's share price is above the future cash flow value, it's not available at a substantial discount (< 40%).


Price Based on Earnings

Rocky Brands is good value based on earnings compared to the US Luxury industry average.

Rocky Brands is good value based on earnings compared to the United States of America market.


Price Based on Expected Growth

Unable to calculate PEG ratio for Rocky Brands, we can't assess if its growth is good value.


Price Based on Value of Assets

Rocky Brands is overvalued based on assets compared to the US Luxury industry average.


Next Steps

Future Growth

How is Rocky Brands expected to perform in the next 1 to 3 years based on estimates from 1 analyst?

12.2%

Forecasted annual earnings growth


Earnings and Revenue Growth Estimates


Future Annual Growth Analysis

Rocky Brands's revenue is expected to grow by 3% yearly, however this is not considered high growth (20% yearly).

Rocky Brands's earnings are expected to grow by 12.2% yearly, however this is not considered high growth (20% yearly).

Rocky Brands's revenue growth is positive but not above the United States of America market average.

Rocky Brands's earnings growth is positive but not above the United States of America market average.

Rocky Brands's earnings growth is expected to exceed the low risk savings rate of 2.7%.


Earnings per Share Growth Estimates


Future Return on Equity

Unable to establish if Rocky Brands will efficiently use shareholders’ funds in the future without estimates of Return on Equity.


Next Steps

Past Performance

How has Rocky Brands performed over the past 5 years?

16.3%

Historical annual earnings growth


Earnings and Revenue History


Past Earnings Growth Analysis

Rocky Brands's year on year earnings growth rate has been positive over the past 5 years.

Rocky Brands's 1-year earnings growth exceeds its 5-year average (23% vs 16.3%)

Rocky Brands's earnings growth has not exceeded the US Luxury industry average in the past year (23% vs 55.2%).


Return on Equity

Rocky Brands has not efficiently used shareholders’ funds last year (Return on Equity less than 20%).


Return on Assets

Rocky Brands used its assets more efficiently than the US Luxury industry average last year based on Return on Assets.


Return on Capital Employed

Rocky Brands has significantly improved its use of capital last year versus 3 years ago (Return on Capital Employed).


Next Steps

Financial Health

How is Rocky Brands's financial position?


Financial Position Analysis

Rocky Brands is able to meet its short term (1 year) commitments with its holdings of cash and other short term assets.

Rocky Brands's cash and other short term assets cover its long term commitments.


Debt to Equity History and Analysis

Rocky Brands has no debt.

Rocky Brands has no debt compared to 5 years ago when it was 32.9%.

Rocky Brands has no debt, it does not need to be covered by operating cash flow.

Rocky Brands has no debt, therefore coverage of interest payments is not a concern.


Balance Sheet

High level of physical assets or inventory.

Rocky Brands has no debt, it does not need to be covered by short term assets.


Next Steps

Dividend

What is Rocky Brands's current dividend yield, its reliability and sustainability?

1.96%

Current Dividend Yield


Upcoming Dividend Payment

Purchase Rocky Brands before the 'Buy Limit' to receive their next dividend payment.


Dividend Yield and Payments Analysis

Rocky Brands's pays a higher dividend yield than the bottom 25% of dividend payers in United States of America (1.49%).

Rocky Brands's dividend is below the markets top 25% of dividend payers in United States of America (3.84%).

Whilst dividend payments have been stable, Rocky Brands has been paying a dividend for less than 10 years.

Dividend payments have increased, but Rocky Brands only paid a dividend in the past 6 years.


Current Payout to Shareholders

Dividends paid are well covered by earnings (4.2x coverage).


Future Payout to Shareholders

Insufficient estimate data to determine if a dividend will be paid in 3 years and that it will be sustainable.


Next Steps

Management

What is the CEO of Rocky Brands's salary, the management and board of directors tenure and is there insider trading?

2.9yrs

Average management tenure


CEO

Jason Brooks (47yo)

2.3yrs

Tenure

US$574,934

Compensation

Mr. Jason S. Brooks has been Chief Executive Officer and President of Rocky Brands, Inc. since May 19, 2017. Mr. Brooks served as President of Core Brands - Rocky Brands US, LLC at Rocky Brands, Inc. from  ...


CEO Compensation Analysis

Jason's remuneration is lower than average for companies of similar size in United States of America.

Jason's compensation has been consistent with company performance over the past year, both up more than 20%.


Management Age and Tenure

2.9yrs

Average Tenure

49.5yo

Average Age

The tenure for the Rocky Brands management team is about average.


Board Age and Tenure

15.6yrs

Average Tenure

72yo

Average Age

The average tenure for the Rocky Brands board of directors is over 10 years, this suggests they are a seasoned and experienced board.


Insider Trading

Rocky Brands individual insiders have only sold shares in the past 3 months.


Recent Insider Transactions

SellUS$93,74730 Jul 19
Richard Simms
EntityIndividual
Role
President of Operations
Shares3,100
Max PriceUS$30.24
SellUS$75,42326 Jul 19
James Stewart
EntityIndividual
Role
Member of the Board of Directors
Shares2,500
Max PriceUS$30.17
SellUS$85,50012 Mar 19
James Stewart
EntityIndividual
Role
Member of the Board of Directors
Shares3,000
Max PriceUS$28.50
SellUS$71,40007 Mar 19
William Jordan
EntityIndividual
Role
Member of the Board of Directors
Shares2,500
Max PriceUS$28.56
SellUS$52,54828 Feb 19
Richard Simms
EntityIndividual
Role
President of Operations
Shares1,750
Max PriceUS$30.03
SellUS$108,18026 Feb 19
James Stewart
EntityIndividual
Role
Member of the Board of Directors
Shares4,000
Max PriceUS$29.82
SellUS$15,12512 Sep 18
Curtis Loveland
EntityIndividual
Role
Secretary & Director
Member of the Board of Directors
Shares500
Max PriceUS$30.25

Ownership Breakdown


Management Team

  • Jeff Stern

    Senior VP & Brand GM

  • Jason Brooks (47yo)

    President

    • Tenure: 2.3yrs
    • Compensation: $574.93k
  • Tom Robertson (34yo)

    Executive VP

    • Tenure: 2.4yrs
    • Compensation: $443.10k
  • Mary Lorenz

    Vice President of Strategy Execution & Process Improvement

    • Tenure: 8.4yrs
  • Byron Wortham (52yo)

    President of Core Brand Sales

    • Tenure: 2.2yrs
    • Compensation: $384.27k
  • Curtis Loveland (72yo)

    Secretary & Director

    • Tenure: 26.8yrs
    • Compensation: $92.44k
  • David Dixon (54yo)

    President of Manufacturing & Sourcing Operations

    • Tenure: 2.9yrs
    • Compensation: $408.23k
  • Richard Simms (45yo)

    President of Operations

    • Tenure: 1.4yrs
    • Compensation: $440.61k
  • Mark Dean

    Vice President of Commercial Military Division

    • Tenure: 5.1yrs
  • Scott Jenkins

    Vice President of Women Occupational Business Development

    • Tenure: 16.2yrs

Board Members

  • Jason Brooks (47yo)

    President

    • Tenure: 2.3yrs
    • Compensation: $574.93k
  • Robert Moore (68yo)

    Director

    • Tenure: 2.3yrs
    • Compensation: $92.44k
  • Curtis Loveland (72yo)

    Secretary & Director

    • Tenure: 26.6yrs
    • Compensation: $92.44k
  • Mike Brooks (72yo)

    Chairman

    • Tenure: 14.6yrs
    • Compensation: $112.44k
  • G. Haning (70yo)

    Director

    • Tenure: 15.6yrs
    • Compensation: $98.44k
  • Bill Jordan (47yo)

    Director

    • Tenure: 2.3yrs
    • Compensation: $92.44k
  • Glenn Corlett (75yo)

    Director

    • Tenure: 19.6yrs
    • Compensation: $104.44k
  • Michael Finn (75yo)

    Director

    • Tenure: 15.6yrs
    • Compensation: $101.44k
  • James Stewart (85yo)

    Director

    • Tenure: 23.6yrs
    • Compensation: $92.44k

Company Information

Rocky Brands, Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Rocky Brands, Inc.
  • Ticker: RCKY
  • Exchange: NasdaqGS
  • Founded: 1932
  • Industry: footwear
  • Sector: consumer durables
  • Market Cap: US$211.030m
  • Shares outstanding: 7.40m
  • Website: Click here

Number of Employees


Location

  • Rocky Brands, Inc.
  • 39 East Canal Street
  • Nelsonville
  • Ohio
  • 45764
  • United States

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
RCKYNasdaqGS (Nasdaq Global Select)YesCommon StockUSUSDFeb 1993

Biography

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, and Michelin brand names in the United States, Canada, and internationally. The co ...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2019/08/18 00:09
End of Day Share Price2019/08/16 00:00
Earnings2019/06/30
Annual Earnings2018/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.