Rocky Brands Valuation

Q: What is the Fair Price of RCKY when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

RCKY ($21.82) is trading below our estimate of [[fair value]] ($172.04)

Is RCKY undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

Below Fair Value
Significantly Below Fair Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of RCKY when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: RCKY ($21.82) is trading below our estimate of fair value ($172.04)

Significantly Below Fair Value: RCKY is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for RCKY?

Key metric: As RCKY is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for RCKY. This is calculated by dividing RCKY's market cap by their current earnings.
What is RCKY's PE Ratio?
PE Ratio	12.2x
Earnings	US$13.30m
Market Cap	US$155.86m

RCKY key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	0.7x
Enterprise Value/EBITDA	5.9x
PEG Ratio	n/a

Price to Earnings Ratio vs Peers

How does RCKY's PE Ratio compare to its peers?

The above table shows the PE ratio for RCKY vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PE	Estimated Growth	Market Cap
Peer Average	71.1x
MCRA.A McRae Industries	8.8x	n/a	US$111.8m
SHOO Steven Madden	18.4x	18.9%	US$3.1b
VRA Vera Bradley	173.7x	99.5%	US$148.7m
LAKE Lakeland Industries	83.4x	105.2%	US$162.7m
RCKY Rocky Brands	12.2x	n/a	US$155.9m

Price-To-Earnings vs Peers: RCKY is good value based on its Price-To-Earnings Ratio (12.2x) compared to the peer average (71.1x).

Price to Earnings Ratio vs Industry

How does RCKY's PE Ratio compare vs other companies in the US Luxury Industry?

2 Companies	Price / Earnings	Estimated Growth	Market Cap
JXJT JX Luxventure	2.4x	n/a	US$7.22m
DLAP.Q Delta Apparel	n/a	n/a	US$7.00

No more companies available in this PE range

2 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Earnings vs Industry: RCKY is good value based on its Price-To-Earnings Ratio (12.2x) compared to the US Luxury industry average (18.4x).

Price to Earnings Ratio vs Fair Ratio

What is RCKY's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

RCKY PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio	12.2x
Fair PE Ratio	n/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate RCKY's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.