Rocky Brands, Inc.

NasdaqGS:RCKY Stock Report

Market Cap: US$331.1m

Rocky Brands Management

Management criteria checks 3/4

Rocky Brands' CEO is Jason Brooks, appointed in May 2017, has a tenure of 9.33 years. total yearly compensation is $1.25M, comprised of 44.4% salary and 55.6% bonuses, including company stock and options. directly owns 3.02% of the company’s shares, worth $9.99M. The average tenure of the management team and the board of directors is 9.3 years and 9.4 years respectively.

Key information

Jason Brooks

Chief executive officer

US$1.3m

Total compensation

CEO salary percentage44.42%
CEO tenure9.3yrs
CEO ownership3.0%
Management average tenure9.3yrs
Board average tenure9.4yrs

Recent management updates

Recent updates

Analysis Article • Jul 30

If EPS Growth Is Important To You, Rocky Brands (NASDAQ:RCKY) Presents An Opportunity

The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...
Seeking Alpha • Jul 20

Rocky Brands Continues To March In The Right Direction

Summary Rocky Brands remains a buy despite recent share price underperformance and near-term margin compression from tariff headwinds. Revenue growth persists across segments, driven by strong retail and wholesale demand, especially in higher-margin rubber boot brands. Management expects tariff pressures to ease and targets gross margins above 40%, with 2024 revenue guidance of 6% growth over last year. Valuation is compelling, with RCKY trading cheaper than most peers and offering potential upside of 47.6%–85% if multiples normalize. Read the full article on Seeking Alpha
Analysis Article • Nov 21

Rocky Brands (NASDAQ:RCKY) Has Affirmed Its Dividend Of $0.155

Rocky Brands, Inc. ( NASDAQ:RCKY ) will pay a dividend of $0.155 on the 15th of December. This makes the dividend yield...
Analysis Article • Aug 27

Calculating The Intrinsic Value Of Rocky Brands, Inc. (NASDAQ:RCKY)

Key Insights The projected fair value for Rocky Brands is US$33.28 based on 2 Stage Free Cash Flow to Equity Current...
Analysis Article • Aug 01

Here's Why Rocky Brands (NASDAQ:RCKY) Has A Meaningful Debt Burden

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysis Article • May 15

Why Rocky Brands' (NASDAQ:RCKY) Earnings Are Better Than They Seem

Rocky Brands, Inc. ( NASDAQ:RCKY ) announced a healthy earnings result recently, and the market rewarded it with a...
Analysis Article • May 01

Rocky Brands (NASDAQ:RCKY) Has A Somewhat Strained Balance Sheet

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
Analysis Article • Apr 08

Rocky Brands, Inc. (NASDAQ:RCKY) Looks Inexpensive After Falling 25% But Perhaps Not Attractive Enough

To the annoyance of some shareholders, Rocky Brands, Inc. ( NASDAQ:RCKY ) shares are down a considerable 25% in the...
Seeking Alpha • Feb 26

Rocky Brands' Post-Tariffs Margins Are Not Very Attractive, Back To A Hold Rating

Summary Rocky Brands, Inc.'s Q4 2024 earnings showed 8.8% YoY growth but suffered from higher SG&A costs, impacting margins negatively. The company expects FY 2025 topline growth without earnings improvement, partly due to 10% China tariffs affecting EPS by $0.60. Despite growth in wholesale and DTC, increased SG&A costs and logistics expenses led to less profitable sales and an absolute loss. Trading at a P/E of ~8.7x, RCKY stock's valuation is not attractive, given its margin challenges and cyclical industry, leading to a Hold rating. Read the full article on Seeking Alpha
Analysis Article • Feb 22

Rocky Brands (NASDAQ:RCKY) Will Pay A Dividend Of $0.155

The board of Rocky Brands, Inc. ( NASDAQ:RCKY ) has announced that it will pay a dividend on the 17th of March, with...
Seeking Alpha • Feb 04

Rocky Brands: 2025 Recovery Presents Upside (Rating Upgrade)

Summary Rocky Brands reported weak Q3 results with slow wholesale orders amid pressured consumer spending, inventory shortages, and dry weather. After the weakness, Rocky has better growth prospects ahead in 2025 with improving industry growth and strong initial spring season bookings. The stock discounts Rocky's earnings prospects after the primarily transitory Q3 weakness, and I now estimate 46% upside to a fair value of $36.6. Read the full article on Seeking Alpha
Analysis Article • Jan 22

Here's Why Rocky Brands (NASDAQ:RCKY) Has A Meaningful Debt Burden

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysis Article • Nov 01

The Market Doesn't Like What It Sees From Rocky Brands, Inc.'s (NASDAQ:RCKY) Earnings Yet As Shares Tumble 35%

The Rocky Brands, Inc. ( NASDAQ:RCKY ) share price has fared very poorly over the last month, falling by a substantial...
Seeking Alpha • Oct 31

Rocky Brands' Q3 Was Not As Bad As The Market Reaction, The Stock Is Now A Buy

Summary Rocky Brands, Inc. reported Q3 2024 results today, with revenues down YoY, and more challenged margins. This reversed a trend of revenues growing (adjusted for non-recurring factors) and operating margins growing, in line with deleveraging financially. Rocky is down 40% since I wrote a Hold article on the name in July 2024. The stock now offers a yield of 16% on projected earnings at 9% margins. If we model lower margins, maybe 7%, the yield is still ok, at 11%, but now as attractive. I think Rocky is attractive on a speculative basis, posed on a continued recovery, and not so challenging end-markets. Read the full article on Seeking Alpha
Seeking Alpha • Oct 07

Rocky Brands: A Rocky Road Makes This One Undesirable

Summary Rocky Brands operates in the footwear market with multiple brands but struggles with financial stability despite recent improvements in profits and cash flows. The company's revenue has been volatile, with a significant drop in 2023 attributed to macroeconomic challenges and excess inventory in the Wholesale segment. Recent cost-saving measures and restructuring initiatives have shown positive results, but the lack of detailed guidance and historical volatility warrant a conservative investment approach. While attractively priced relative to peers, Rocky Brands' small size and uncertainty in economic downturns lead me to assign a 'hold' rating. Read the full article on Seeking Alpha
Analysis Article • Aug 23

Rocky Brands (NASDAQ:RCKY) Has Affirmed Its Dividend Of $0.155

The board of Rocky Brands, Inc. ( NASDAQ:RCKY ) has announced that it will pay a dividend of $0.155 per share on the...

CEO Compensation Analysis

How has Jason Brooks's remuneration changed compared to Rocky Brands's earnings?
DateTotal CompensationSalaryCompany Earnings
Jun 30 2026n/an/a

US$29m

Mar 31 2026n/an/a

US$19m

Dec 31 2025US$1mUS$556k

US$22m

Sep 30 2025n/an/a

US$21m

Jun 30 2025n/an/a

US$19m

Mar 31 2025n/an/a

US$14m

Dec 31 2024US$799kUS$540k

US$11m

Sep 30 2024n/an/a

US$13m

Jun 30 2024n/an/a

US$15m

Mar 31 2024n/an/a

US$13m

Dec 31 2023US$670kUS$540k

US$10m

Sep 30 2023n/an/a

US$10m

Jun 30 2023n/an/a

US$9m

Mar 31 2023n/an/a

US$13m

Dec 31 2022US$641kUS$525k

US$20m

Sep 30 2022n/an/a

US$26m

Jun 30 2022n/an/a

US$20m

Mar 31 2022n/an/a

US$23m

Dec 31 2021US$621kUS$431k

US$21m

Sep 30 2021n/an/a

US$18m

Jun 30 2021n/an/a

US$26m

Mar 31 2021n/an/a

US$24m

Dec 31 2020US$697kUS$341k

US$21m

Sep 30 2020n/an/a

US$16m

Jun 30 2020n/an/a

US$14m

Mar 31 2020n/an/a

US$15m

Dec 31 2019US$557kUS$325k

US$17m

Compensation vs Market: Jason's total compensation ($USD1.25M) is below average for companies of similar size in the US market ($USD2.41M).

Compensation vs Earnings: Jason's compensation has increased by more than 20% in the past year.

CEO

Jason Brooks (54 yo)

9.3yrs
Tenure
US$1,252,229
Compensation

Mr. Jason S. Brooks the has been Chief Executive Officer and President of Rocky Brands, Inc. since May 19, 2017 and also has been its Chairman since May 2021 and Director since May 18, 2017. Mr. Brooks beg...

Leadership Team

NamePositionTenureCompensationOwnership
Jason Brooks
Chairman9.3yrsUS$1.25m3.02%
$ 10.0m
Thomas Robertson
COO, CFO & Treasurer3.8yrsUS$990.56k0.26%
$ 875.6k
Byron Wortham
Senior Vice President of Sales - Durango & Georgia Boot9.3yrsUS$568.51k0.035%
$ 116.7k
Jeremy Siegfried
Secretaryno datano datano data
9.3yrs
Average Tenure
54yo
Average Age

Experienced Management: RCKY's management team is seasoned and experienced (9.3 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Jason Brooks
Chairman9.3yrsUS$1.25m3.02%
$ 10.0m
Curtis Loveland
Assistant Secretary & Independent Director33.7yrsUS$124.95k1.24%
$ 4.1m
Dwight Smith
Independent Director3.7yrsUS$124.95k0.22%
$ 722.3k
Robert Moore
Independent Director9.4yrsUS$136.95k0.41%
$ 1.4m
G. Haning
Lead Independent Director22.7yrsUS$139.95k0.30%
$ 1.0m
Michael Finn
Independent Director22.7yrsUS$124.95k0.44%
$ 1.5m
William Jordan
Independent Director9.4yrsUS$136.95k0.28%
$ 925.8k
Tracie Winbigler
Independent Director6.9yrsUS$136.95k0.19%
$ 629.5k
Robyn Hahn
Independent Director5.4yrsUS$124.95k0.082%
$ 270.8k
9.4yrs
Average Tenure
69yo
Average Age

Experienced Board: RCKY's board of directors are considered experienced (9.4 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/09/13 18:59
End of Day Share Price 2026/09/11 00:00
Earnings2026/06/30
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Rocky Brands, Inc. is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Jonathan KompBaird
Jeffrey LickB. Riley Securities, Inc.
Janine Hoffman StichterBTIG