NYSE:PNCBanks
PNC Expands Total Rewards To Deepen Customer Relationships And Growth Prospects
PNC Financial Services Group (NYSE:PNC) has launched its Total Rewards loyalty program on a nationwide basis.
The rollout is aligned with the conversion of FirstBank's systems under PNC and the bank's push into more competitive growth markets.
The program is aimed at reinforcing customer relationships during PNC's broader integration and expansion efforts.
For a large U.S. regional bank like PNC Financial Services Group, the timing of a nationwide loyalty launch alongside the FirstBank...