NYSE:TRUProfessional Services
Did TransUnion’s (TRU) AI-Powered Win-Back Results Just Shift Its Data Monetization Narrative?
Earlier this month, TransUnion and Actable reported that integrating TransUnion’s TruAudience Marketing Solutions data into Actable’s AI models improved marketing prediction accuracy and cut false positives for a major retailer’s customer win-back campaign.
The collaboration highlights how TransUnion’s extensive identity graph and enrichment capabilities can fill data gaps in costly, data-scarce marketing use cases such as win-back, prospecting, and luxury categories.
Now we’ll assess how...