NYSE:MNSOMultiline Retail
Did New Milan and Dusseldorf Flagships Just Shift MINISO Group Holding's (MNSO) Experiential Retail Narrative?
Earlier this month, MINISO opened its first collectible toy store in Italy on Milan’s Corso Buenos Aires and its largest German store on Dusseldorf’s Flinger Strasse, both built around immersive, IP-driven experiences with extensive licensed product ranges.
These flagship European locations underline how MINISO is using experiential, character-led retail to tighten its connection with Gen Z and pop-culture collectors across key urban shopping hubs.
Next, we’ll examine how MINISO’s immersive...