NYSE:MCDHospitality
Big Arch Burger Puts McDonald's Brand Buzz And Traffic To The Test
McDonald's (NYSE:MCD) has rolled out its new Big Arch Burger nationwide in the US, introducing a larger, distinct burger to its core menu.
The launch has gone viral on social media, triggering mixed consumer reactions and turning the burger into a trending topic across platforms.
Rivals including Burger King and Wendy's have joined the conversation with their own social media responses, adding fuel to the current round of burger wars.
For investors watching NYSE:MCD, the Big Arch Burger...