NYSE:BF.BBeverage
Does Brown-Forman’s (BF.B) Ultra-Premium King of Kentucky Release Hint at a Scarcity-Led Brand Strategy?
Brown-Forman has announced the 2026 King of Kentucky Small Batch limited-edition release, a three-batch series at 105, 107.5, and 110 proof, crafted from 12–18-year-old barrels to mark the 250th anniversary of the United States and the creation of Kentucky.
The unusually high angel’s share on some barrels and the distinct flavor profiles across the three proofs underscore Brown-Forman’s focus on ultra-premium, scarcity-driven whiskey offerings aimed at collectors and connoisseurs.
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