NasdaqGS:WENHospitality
Wendy's (WEN) Names Tariq Hassan As First Chief Marketing And Customer Growth Officer
Wendy's (NasdaqGS:WEN) has appointed former McDonald's executive Tariq Hassan as its first Chief Marketing and Customer Growth Officer.
The newly created role consolidates marketing and customer growth, reflecting a shift in how Wendy's plans to engage and retain customers.
Hassan brings experience in digital transformation and customer experience, which Wendy's is expected to apply to its digital and loyalty initiatives.
The move follows the departure of Wendy's prior U.S. Chief Marketing...