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Investing in a theme primarily based on demand could come unstuck. As the European heatwave has shown, adoption can be far more complicated than whether a product is needed, which is exactly the part investors tend to skip.

Owning an index feels like being diversified. One market this year shows exactly how and when that assumption breaks, and why your local market could face a similar problem.

Another Chinese AI model is beating the frontier labs on leaderboards. But is that actually what investors should be worrying about?

Healthcare just hit its lowest market weight since 1994. But dig deeper into the sector, and the collapse starts to look like a costume in some ways.

A strong brand today doesn't guarantee a strong brand forever. Even the most established names can see their pricing power fade over time. In an industry landscape being reshaped by new entrants, shifting tastes and disruptive technology, it's worth understanding how to tell a temporary dip from a permanent decline.

No financial statement shows what a brand is 'worth' despite it being an incredibly valuable asset for some companies. In the volatile world of social media hypes and fads, it's worth understanding what makes a true enduring brand.

Markets are supposed to reprice risk when it changes. This time they've repriced the promise, but left the threat largely untouched. Whether that's an oversight or a fair call is worth thinking through.

Yield measures a moment. A decade of raising it measures the business: durable earnings, a clean balance sheet, and management disciplined enough to keep it.

The most anticipated IPO in history lands next week at an expected $1.75 trillion price tag. Part launch business, part Starlink, and increasingly an AI bet — could the SpaceX IPO be carrying a valuation that has no room for error?

Japan was the world's source of cheap money for decades. Now its bond yields are at a generational high, a shift with potential implications that extend well beyond Tokyo.

30-year yields at 2007 highs. SpaceX filing at a $2 trillion valuation. SaaS stocks getting torched while their income statements paint a different story. We recap a noisy week, dig into the Q1 numbers behind the headlines, and lay out how to tell an AI value trap from a genuine opportunity.