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Bilibili NasdaqGS:BILI Stock Report

Last Price


Market Cap







30 Jun, 2022


Company Financials +
BILI fundamental analysis
Snowflake Score
Future Growth2/6
Past Performance0/6
Financial Health4/6

BILI Stock Overview

Bilibili Inc. provides online entertainment services for the young generations in the People’s Republic of China.

Bilibili Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Bilibili
Historical stock prices
Current Share PriceUS$25.60
52 Week HighUS$124.39
52 Week LowUS$14.93
1 Month Change14.54%
3 Month Change-7.31%
1 Year Change-78.86%
3 Year Change53.94%
5 Year Changen/a
Change since IPO127.76%

Recent News & Updates

Jun 30

Bilibili shareholders approve primary listing conversion on Hong Kong Stock Exchange

Bilibili (NASDAQ:BILI) announced that at its AGM all the proposed resolutions set out were duly passed. Shareholders approved the proposed conversion to primary listing on the Hong Kong Stock Exchange, effectively from Oct.3, 2022, wherein the company will continue to make the necessary arrangements to facilitate compliance with all applicable laws, regulation and stock exchange rules as a dual-primary listed issuer on Hong Kong Stock Exchange and the Nasdaq Global Select Market.

Jun 10

Bilibili: Appreciate Any Share Price Weakness As A Buying Opportunity

Bilibili stock was up as much as 30% since I have initiated coverage. However, after Q1 2022 reports, the stock fell 15% on a single day. In this article I analyze Bilibili's Q1 results, based on the company's quarterly SEC earnings filing and analyst conference. On a long-term basis, Bilibili is still a clear buying opportunity, as the company has managed to build impressive scale, content and user engagement. If anything, the Q1 results only confirmed Bilibili's leading position as a streaming company based on non-financial metrics. I reiterate my buy recommendation with  $33.07 / share target price.

Jun 07
Does Bilibili (NASDAQ:BILI) Have A Healthy Balance Sheet?

Does Bilibili (NASDAQ:BILI) Have A Healthy Balance Sheet?

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...

Shareholder Returns

BILIUS EntertainmentUS Market

Return vs Industry: BILI underperformed the US Entertainment industry which returned -53.2% over the past year.

Return vs Market: BILI underperformed the US Market which returned -20.8% over the past year.

Price Volatility

Is BILI's price volatile compared to industry and market?
BILI volatility
BILI Average Weekly Movement14.3%
Entertainment Industry Average Movement11.8%
Market Average Movement8.0%
10% most volatile stocks in US Market16.8%
10% least volatile stocks in US Market3.2%

Stable Share Price: BILI is more volatile than 75% of US stocks over the past 3 months, typically moving +/- 14% a week.

Volatility Over Time: BILI's weekly volatility (14%) has been stable over the past year, but is still higher than 75% of US stocks.

About the Company

200912,281Rui Chen

Bilibili Inc. provides online entertainment services for the young generations in the People’s Republic of China. Its platform offers a range of content, including video services, mobile games, and value-added service, as well as ACG-related comic and audio content. The company’s video services include professional user generated videos, occupationally generated videos, and live broadcasting.

Bilibili Fundamentals Summary

How do Bilibili's earnings and revenue compare to its market cap?
BILI fundamental statistics
Market CapCN¥66.99b
Earnings (TTM)-CN¥8.17b
Revenue (TTM)CN¥20.54b


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
BILI income statement (TTM)
Cost of RevenueCN¥16.62b
Gross ProfitCN¥3.91b
Other ExpensesCN¥12.08b

Last Reported Earnings

Mar 31, 2022

Next Earnings Date


Earnings per share (EPS)-20.91
Gross Margin19.05%
Net Profit Margin-39.77%
Debt/Equity Ratio92.1%

How did BILI perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is BILI undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 4/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • PEG Ratio

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BILI?

Other financial metrics that can be useful for relative valuation.

BILI key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue2.9x
Enterprise Value/EBITDA-12.5x
PEG Ration/a

Price to Sales Ratio vs Peers

How does BILI's PS Ratio compare to its peers?

BILI PS Ratio vs Peers
The above table shows the PS ratio for BILI vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average5.1x
TTWO Take-Two Interactive Software
PLTK Playtika Holding
RBLX Roblox
SE Sea
BILI Bilibili

Price-To-Sales vs Peers: BILI is good value based on its Price-To-Sales Ratio (3.3x) compared to the peer average (5.1x).

Price to Earnings Ratio vs Industry

How does BILI's PE Ratio compare vs other companies in the US Entertainment Industry?

Price-To-Sales vs Industry: BILI is expensive based on its Price-To-Sales Ratio (3.3x) compared to the US Entertainment industry average (1.7x)

Price to Sales Ratio vs Fair Ratio

What is BILI's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BILI PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio3.3x
Fair PS Ratio3.5x

Price-To-Sales vs Fair Ratio: BILI is good value based on its Price-To-Sales Ratio (3.3x) compared to the estimated Fair Price-To-Sales Ratio (3.5x).

Share Price vs Fair Value

What is the Fair Price of BILI when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BILI ($25.6) is trading below our estimate of fair value ($143.12)

Significantly Below Fair Value: BILI is trading below fair value by more than 20%.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate BILI's PEG Ratio to determine if it is good value.

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Future Growth

How is Bilibili forecast to perform in the next 1 to 3 years based on estimates from 37 analysts?

Future Growth Score


Future Growth Score 2/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: BILI is forecast to remain unprofitable over the next 3 years.

Earnings vs Market: BILI is forecast to remain unprofitable over the next 3 years.

High Growth Earnings: BILI is forecast to remain unprofitable over the next 3 years.

Revenue vs Market: BILI's revenue (21.7% per year) is forecast to grow faster than the US market (8.3% per year).

High Growth Revenue: BILI's revenue (21.7% per year) is forecast to grow faster than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: BILI is forecast to be unprofitable in 3 years.

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Past Performance

How has Bilibili performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: BILI is currently unprofitable.

Growing Profit Margin: BILI is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: BILI is unprofitable, and losses have increased over the past 5 years at a rate of 60.8% per year.

Accelerating Growth: Unable to compare BILI's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: BILI is unprofitable, making it difficult to compare its past year earnings growth to the Entertainment industry (3.7%).

Return on Equity

High ROE: BILI has a negative Return on Equity (-42.05%), as it is currently unprofitable.

Discover strong past performing companies

Financial Health

How is Bilibili's financial position?

Financial Health Score


Financial Health Score 4/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: BILI's short term assets (CN¥30.7B) exceed its short term liabilities (CN¥11.3B).

Long Term Liabilities: BILI's short term assets (CN¥30.7B) exceed its long term liabilities (CN¥17.1B).

Debt to Equity History and Analysis

Debt Level: BILI has more cash than its total debt.

Reducing Debt: Insufficient data to determine if BILI's debt to equity ratio has reduced over the past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: BILI has sufficient cash runway for more than 3 years based on its current free cash flow.

Forecast Cash Runway: Insufficient data to determine if BILI has enough cash runway if its free cash flow continues to grow or shrink based on historical rates.

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What is Bilibili current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Future Dividend Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate BILI's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate BILI's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if BILI's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if BILI's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as BILI has not reported any payouts.

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How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Rui Chen (43 yo)



Mr. Rui Chen serves as Chairman of the Board and Chief Executive Officer at Bilibili Inc. since November 2014. He is a serial entrepreneur with experience in the Internet and technology-related industries...

Leadership Team

Experienced Management: BILI's management team is seasoned and experienced (7.6 years average tenure).

Board Members

Experienced Board: BILI's board of directors are considered experienced (7.4 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Bilibili Inc.'s employee growth, exchange listings and data sources

Key Information

  • Name: Bilibili Inc.
  • Ticker: BILI
  • Exchange: NasdaqGS
  • Founded: 2009
  • Industry: Interactive Home Entertainment
  • Sector: Media
  • Implied Market Cap: US$9.999b
  • Shares outstanding: 390.60m
  • Website:

Number of Employees


  • Bilibili Inc.
  • Building 3
  • Guozheng Center
  • Shanghai
  • 200433
  • China


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/06/30 00:00
End of Day Share Price2022/06/30 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.