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Snap Inc.NYSE:SNAP Stock Report

Market Cap US$8.9b
Share Price
US$5.53
US$9.58
42.3% undervalued intrinsic discount
1Y-36.8%
7D-9.0%
Portfolio Value
View

Snap Inc.

NYSE:SNAP Stock Report

Market Cap: US$8.9b

Snap (SNAP) Stock Overview

Operates as a technology company in North America, Europe, and internationally. More details

SNAP fundamental analysis
Snowflake Score
Valuation4/6
Future Growth3/6
Past Performance0/6
Financial Health5/6
Dividends0/6

SNAP Community Fair Values

Create Narrative

See what 139 others think this stock is worth. Follow their fair value or set your own to get alerts.

Snap Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Snap
Historical stock prices
Current Share PriceUS$5.53
52 Week HighUS$10.41
52 Week LowUS$3.81
Beta1.05
1 Month Change-8.44%
3 Month Change14.49%
1 Year Change-36.80%
3 Year Change-43.11%
5 Year Change-90.23%
Change since IPO-77.41%

Recent News & Updates

Analysis Article May 11

Snap Inc. (NYSE:SNAP) First-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year

Last week saw the newest quarterly earnings release from Snap Inc. ( NYSE:SNAP ), an important milestone in the...
Seeking Alpha May 08

Snap: Not A Strong Buy Anymore (Rating Downgrade)

Summary Snap Inc. faces persistent user declines in its most profitable North American and European markets, raising concerns about long-term growth. Despite a forward non-GAAP P/E of 8 and a market cap near $10B, SNAP's valuation is pressured by negative user trends and declining ARPU in key regions. SNAP maintains a solid $2.8B cash position, but GAAP losses over $400M TTM and $3.5B in long-term debt constrain profitability prospects. I am downgrading SNAP from Buy to Hold, lowering the 12-month price target to $8 due to ongoing user erosion and value trap risk. Read the full article on Seeking Alpha

Recent updates

Analysis Article May 11

Snap Inc. (NYSE:SNAP) First-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year

Last week saw the newest quarterly earnings release from Snap Inc. ( NYSE:SNAP ), an important milestone in the...
Seeking Alpha May 08

Snap: Not A Strong Buy Anymore (Rating Downgrade)

Summary Snap Inc. faces persistent user declines in its most profitable North American and European markets, raising concerns about long-term growth. Despite a forward non-GAAP P/E of 8 and a market cap near $10B, SNAP's valuation is pressured by negative user trends and declining ARPU in key regions. SNAP maintains a solid $2.8B cash position, but GAAP losses over $400M TTM and $3.5B in long-term debt constrain profitability prospects. I am downgrading SNAP from Buy to Hold, lowering the 12-month price target to $8 due to ongoing user erosion and value trap risk. Read the full article on Seeking Alpha
Narrative Update May 05

SNAP: Core Business And Perplexity Upside Will Support Future Repricing

Snap's analyst price target has been adjusted modestly higher to reflect slightly stronger assumptions for revenue growth, improving profit margins, a lower discount rate, and a somewhat lower future P/E multiple, with recent Street research showing a mix of target raises and trims as analysts reassess the impact of product momentum and the evolving Perplexity partnership outlook. Analyst Commentary Recent Street research on Snap shows a split view, with several firms trimming price targets while others highlight upside tied to product execution and the evolving Perplexity partnership.
Narrative Update Apr 21

SNAP: Perplexity Revenue Uncertainty Will Pressure Future Earnings Multiple

Snap's revised analyst price target moves to $4.00 from $7.00 as analysts factor in a higher discount rate, more cautious assumptions for revenue growth and profit margins, and a lower future P/E multiple despite recent mixed target revisions across the Street. Analyst Commentary Recent Street research on Snap has leaned cautious, even as some firms have issued modest price target increases or upgrades.
Narrative Update Apr 06

SNAP: GenAI Ad Execution And Perplexity Revenue Will Offset Legal Headwinds

The analyst price target on Snap is trimmed by $0.14 as analysts factor in a slightly higher discount rate, marginally softer revenue growth assumptions, modestly better profit margins, and a lower future P/E multiple, with recent research highlighting mixed views on ad market share, the Perplexity revenue opportunity, and the near term trading setup. Analyst Commentary Recent research on Snap reflects a divided view, with some firms seeing a constructive trading setup and others emphasizing execution risks and competitive pressures in digital advertising.
Narrative Update Mar 23

SNAP: High Margin Perplexity Revenue Will Drive Future Upside Repricing

Analysts have trimmed their average price target on Snap to $6.50 from $9.50, reflecting ongoing questions about the timing of high margin Perplexity related revenue and Snap's position relative to larger digital ad platforms. Analyst Commentary Recent research on Snap reflects a mix of caution and selective optimism, with price target resets clustering around the new US$6.50 average and a few upgrades signaling some confidence in execution and risk reward at current levels.
Narrative Update Mar 09

SNAP: High Margin Perplexity Partnership And Buybacks Will Drive Future Returns

The analyst price target for Snap has moved lower by about $1 to reflect updated views on slightly softer revenue growth, a higher discount rate, and a meaningfully lower future P/E assumption, partially offset by improved profit margin expectations and ongoing debate around the timing and impact of high margin Perplexity related revenue. Analyst Commentary Recent Street research around Snap has been active, with several firms revisiting their models, ratings, and price targets.
Narrative Update Feb 22

SNAP: GenAI Ad Execution Will Offset Regulatory And Competitive Headwinds

Analysts have trimmed their average price target on Snap, with our fair value estimate moving from $8.38 to $8.07 as they factor in slightly higher discount rates, modestly adjusted revenue growth expectations, lower projected profit margins and a higher future P/E multiple. Analyst Commentary Recent Street research on Snap shows a mix of optimism and caution, with several firms adjusting price targets and ratings in quick succession.
Narrative Update Feb 08

SNAP: AI And Ad Platform Execution Will Support Future Upside

Analysts have trimmed their fair value estimate for Snap from about $9.78 to $8.38. This reflects a mix of slightly higher discount rate assumptions, modestly updated growth and margin inputs, and a move toward lower future P/E multiples in line with the recent wave of reduced price targets, punctuated by only a few upgrades.
Analysis Article Feb 05

Some Confidence Is Lacking In Snap Inc. (NYSE:SNAP) As Shares Slide 28%

Snap Inc. ( NYSE:SNAP ) shareholders that were waiting for something to happen have been dealt a blow with a 28% share...
Narrative Update Jan 24

SNAP: Higher Margin AI And New Revenue Streams Will Support Future Upside

Analysts have nudged their Snap price targets slightly lower, trimming fair value by about $0.09 as they factor in modestly softer revenue growth assumptions, a slightly higher discount rate and a lower future P/E multiple. These effects are partly offset by firmer profit margin expectations supported by newer, higher margin revenue streams like the Perplexity partnership and generally solid recent quarters.
Narrative Update Jan 10

SNAP: Higher Margin Partnerships And Buyback Plan Will Support Future Profitability

Analyst price targets on Snap have moved modestly higher, with several firms lifting ranges to about US$8.60 to US$11 as they factor in Q3 results that were generally solid, stronger AEBITDA, and potential future margin benefits from newer revenue streams such as the Perplexity partnership. Analyst Commentary Street research on Snap is mixed, but the most recent commentary has tilted a bit more constructive as analysts react to Q3 results, updated Q4 guidance, and the early read on new partnerships such as Perplexity.
Narrative Update Dec 26

SNAP: Higher Margin Partnerships Will Drive Stronger Profitability Outlook

Analysts have modestly raised their fair value estimate for Snap, lifting the implied price target by about $0.70 to approximately $13.66. They are factoring in improving revenue growth, margin expansion from higher margin partnerships like Perplexity, and a more normalized future earnings multiple following generally solid Q3 results and stable Q4 guidance.
Narrative Update Dec 12

SNAP: Higher Margin AI Partnerships Will Drive Profitability Upside Over The Next Years

Analysts have modestly raised their price target on Snap, reflecting a slight uptick in fair value alongside improving revenue growth, profit margin expectations, and a lower discount rate. This shift is supported by broadly solid Q3 results, stronger than expected AEBITDA, and new higher margin revenue streams that have driven several recent target increases to the high single digit and low double digit dollar range.
Narrative Update Nov 28

SNAP: Higher Margin Revenue Streams Will Drive Margin Expansion Over The Next Two Years

The analyst price target for Snap has been raised modestly, as analysts cite solid quarterly results and expectations for higher-margin revenue streams in the coming years. Analyst Commentary Recent updates from the Street indicate a nuanced outlook for Snap.
Narrative Update Nov 07

SNAP: Future Margin Gains Will Likely Emerge From New Revenue Streams

Analysts have slightly raised their fair value estimate for Snap, increasing the price target from approximately $9.28 to $9.60. Recent Street research highlights stronger than expected profit margins and the potential for future margin accretion from new revenue streams, despite continued market competition.
Narrative Update Aug 27

Augmented Reality And Mobile Adoption Will Shape Future Digital Markets

Analysts modestly lowered Snap’s price target to $9.28, reflecting revenue and EBITDA misses from Q2 amid mixed ad market dynamics and competitive pressures, partially offset by strong user growth and optimism around a more favorable macro backdrop. Analyst Commentary Mixed Q2 results reflected revenue and EBITDA misses, partly due to new ad campaign pricing mechanisms, though user growth in Spotlight remains strong at 23% y/y.
Analysis Article Jul 23

Snap Inc.'s (NYSE:SNAP) 29% Share Price Surge Not Quite Adding Up

Snap Inc. ( NYSE:SNAP ) shareholders have had their patience rewarded with a 29% share price jump in the last month...
User avatar
New Narrative Jul 06

International User Momentum And AR Investments Will Unlock Potential

Rapid international user and advertiser growth is positioning Snap for sustained revenue expansion and improved margins as digital ad spending rises globally.
Seeking Alpha Apr 30

Snap: Buy The Dip - There Is Considerable Upside Potential

Summary Snap Inc. presents a significant asymmetrical investment opportunity with limited downside risk and substantial upside potential, potentially doubling to $18 within 12 months. Despite past poor performance, Snap's valuation is now exceptionally cheap, trading at around 17 times forward EPS with a PEG ratio of 0.38. Snap's DAUs and profitability are growing, suggesting the market is severely mispricing the stock, offering serious multi-bagger potential. Risks include execution issues, macroeconomic factors, and ad spending slowdowns, but Snap's growth and takeover potential make it a strong buy. Read the full article on Seeking Alpha
Seeking Alpha Mar 14

Snap: Bright Future Or Fading Vision

Summary Snap Inc. is undervalued at $9 per share, with a potential 20% upside from my base case price target, making it a buy for risk-tolerant investors. The stock has been range-bound, typically finding support around $8 and resistance around $12, presenting a favorable risk-reward scenario. Key concerns include user retention as the current demographic ages and challenges in monetizing the platform amid stiff competition from giants like META and GOOGL. Management's focus on ad revenue growth, Snapchat+ subscriptions, and innovative features are crucial for long-term profitability and stock price appreciation. Read the full article on Seeking Alpha
Seeking Alpha Feb 05

Snap Q4 Earnings: A Turning Point Or Just A Blip? Tough Call (Upgrade)

Summary I remain neutral on Snap Inc. despite its potential to regain traction, as its valuation at 51x forward free cash flow is unappealing. Snap's near-term prospects include innovative developments in augmented reality and personalization, but its young user base and tier-2 status compared to Instagram are concerns. Revenue growth rates are expected to stabilize, with Q1 2025 guidance at 17% y/y, potentially paving the way for 20% topline growth in 2025. While Snap's free cash flow improved significantly in 2024, uncertainties about meaningful topline growth and high valuation keep me cautious about investing. Read the full article on Seeking Alpha
Seeking Alpha Jan 22

SBC-Fueled Cash Flows And Weak Growth Make Snap A Sell Into Earnings

Summary Snap presents a story of weak growth dynamics in the US paired with weak cash generation masked using stock-based compensation. The TikTok ban extension and poor North American growth limit Snap's upside potential, with stagnant margins and declining user growth in key markets. Snap's valuation appears egregious, with EV/EBITDA indicating it's the most expensive among peers, suggesting a fair value per share of $4.5-$5. Risks to our thesis include potential growth in mature US markets and untapped revenue potential in emerging markets, though these remain uncertain. Read the full article on Seeking Alpha
Seeking Alpha Jan 09

Snapchat Has Been Left Behind

Summary The long time bullish thesis at Snapchat may be falling apart with user and revenue growth both slowing. The company has significantly lower gross and operating margins relative to peers. The stock does trade at a sizable relative discount which helps to offset the inferior metrics. I discuss where I see the stock going from here. Read the full article on Seeking Alpha
Seeking Alpha Dec 18

Tick Tock... The Ban Is Almost Here - Upgrading Snapchat To A Buy

Summary I'm upgrading Snap stock from sell to buy after a 6% price drop since my sell call and on potential gains from TikTok's U.S. ban, expected January 19th. TikTok's likely U.S. ban could benefit Snapchat significantly, as 70% of Snapchat users also use TikTok, and this could present higher user engagement on the platform. Snapchat is well aware and rolling out an expanded creator monetization program only days after the TikTok (possible) ban. I think this good news has yet to be priced in. I share my positive sentiment on Snapchat here and why I see more upside into 2025. Read the full article on Seeking Alpha
Seeking Alpha Dec 08

Snap: 25 Million Reasons To Love

Summary Snap trades near recent lows despite record revenues and a booming subscription business. The company has innovation in AR and AI, including Spectacles and My AI chat, driving user engagement and revenue growth, yet the market remains skeptical. Snapchat+ subscription service, with 12 million subscribers, could reach $1.5 billion in run rate revenue exiting 2025, significantly boosting Snap's financial outlook. The stock's forward EV/S multiple makes Snap the cheapest stock in the social media space. Read the full article on Seeking Alpha
Seeking Alpha Dec 01

Snap: Time To Sell On Valuation Concerns (Rating Downgrade)

Summary Shares of Snap have underperformed the broader market this year, and with poor U.S. user growth, I fear the stock has more to lose. I'm downgrading Snap to a sell. To me, Snap faces potential obsolescence as other social media companies like Reddit and Instagram compete for viewing time. Snap's valuation multiples are onerous (at >30x adjusted EBITDA), making it best to move to the sidelines and lock in any gains. Read the full article on Seeking Alpha

Shareholder Returns

SNAPUS Interactive Media and ServicesUS Market
7D-9.0%-0.7%-0.9%
1Y-36.8%72.3%24.4%

Return vs Industry: SNAP underperformed the US Interactive Media and Services industry which returned 72.3% over the past year.

Return vs Market: SNAP underperformed the US Market which returned 24.4% over the past year.

Price Volatility

Is SNAP's price volatile compared to industry and market?
SNAP volatility
SNAP Average Weekly Movement9.0%
Interactive Media and Services Industry Average Movement8.7%
Market Average Movement7.2%
10% most volatile stocks in US Market16.2%
10% least volatile stocks in US Market3.1%

Stable Share Price: SNAP has not had significant price volatility in the past 3 months compared to the US market.

Volatility Over Time: SNAP's weekly volatility (9%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
20105,261Evan Spiegelwww.snap.com

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places.

Snap Inc. Fundamentals Summary

How do Snap's earnings and revenue compare to its market cap?
SNAP fundamental statistics
Market capUS$8.88b
Earnings (TTM)-US$409.85m
Revenue (TTM)US$6.10b
1.5x
P/S Ratio
-22.4x
P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
SNAP income statement (TTM)
RevenueUS$6.10b
Cost of RevenueUS$2.70b
Gross ProfitUS$3.40b
Other ExpensesUS$3.81b
Earnings-US$409.85m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

n/a

Earnings per share (EPS)-0.25
Gross Margin55.79%
Net Profit Margin-6.72%
Debt/Equity Ratio169.6%

How did SNAP perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/15 11:04
End of Day Share Price 2026/05/15 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Snap Inc. is covered by 70 analysts. 40 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Richard KramerArete Research Services LLP
Rocco StraussArete Research Services LLP
James KelleherArgus Research Company