Bilibili Valuation

Is BILI undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BILI when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BILI ($14.72) is trading below our estimate of fair value ($16.07)

Significantly Below Fair Value: BILI is trading below fair value, but not by a significant amount.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for BILI?

Other financial metrics that can be useful for relative valuation.

BILI key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.4x
Enterprise Value/EBITDA-13.2x
PEG Ration/a

Price to Sales Ratio vs Peers

How does BILI's PS Ratio compare to its peers?

The above table shows the PS ratio for BILI vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average3.7x
SCPL SciPlay
0.7x4.0%US$2.9b
PLTK Playtika Holding
1.1x1.9%US$2.8b
TTWO Take-Two Interactive Software
4.5x11.8%US$24.3b
RBLX Roblox
8.5x18.4%US$23.4b
BILI Bilibili
2x10.3%US$5.3b

Price-To-Sales vs Peers: BILI is good value based on its Price-To-Sales Ratio (2x) compared to the peer average (4.7x).


Price to Earnings Ratio vs Industry

How does BILI's PE Ratio compare vs other companies in the US Entertainment Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a25.4%
n/an/an/a
No. of CompaniesPS048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a25.4%
n/an/an/a
No more companies

Price-To-Sales vs Industry: BILI is expensive based on its Price-To-Sales Ratio (2x) compared to the US Entertainment industry average (1.3x).


Price to Sales Ratio vs Fair Ratio

What is BILI's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BILI PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio2x
Fair PS Ratio1.3x

Price-To-Sales vs Fair Ratio: BILI is expensive based on its Price-To-Sales Ratio (2x) compared to the estimated Fair Price-To-Sales Ratio (1.3x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BILI forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$14.72
US$15.02
+2.1%
30.2%US$33.75US$9.94n/a32
Apr ’25US$11.16
US$15.11
+35.4%
31.7%US$33.79US$9.95n/a32
Mar ’25US$10.05
US$16.68
+66.0%
33.4%US$33.71US$9.92n/a32
Feb ’25US$9.35
US$17.12
+83.1%
33.2%US$33.96US$9.99n/a33
Jan ’25US$12.17
US$17.63
+44.9%
30.7%US$33.82US$9.95n/a33
Dec ’24US$11.51
US$17.83
+54.9%
29.8%US$33.99US$10.00n/a34
Nov ’24US$13.20
US$20.72
+57.0%
27.9%US$37.99US$11.00n/a34
Oct ’24US$13.77
US$21.57
+56.7%
25.6%US$38.10US$12.78n/a34
Sep ’24US$15.58
US$21.87
+40.4%
25.5%US$38.30US$12.85n/a35
Aug ’24US$17.81
US$22.60
+26.9%
24.2%US$38.25US$12.87n/a35
Jul ’24US$15.10
US$22.81
+51.1%
22.6%US$37.90US$12.75n/a35
Jun ’24US$15.87
US$24.73
+55.9%
22.3%US$38.91US$15.57n/a35
May ’24US$20.23
US$26.73
+32.1%
19.3%US$39.96US$15.98US$12.7335
Apr ’24US$23.50
US$30.17
+28.4%
57.3%US$125.34US$18.10US$11.1634
Mar ’24US$19.67
US$29.54
+50.2%
59.9%US$125.32US$11.62US$10.0535
Feb ’24US$26.25
US$29.59
+12.7%
61.5%US$127.68US$11.84US$9.3535
Jan ’24US$23.69
US$27.54
+16.2%
65.2%US$124.81US$11.30US$12.1736
Dec ’23US$17.02
US$26.27
+54.3%
68.5%US$122.20US$6.30US$11.5136
Nov ’23US$9.23
US$27.81
+201.3%
62.8%US$117.89US$6.20US$13.2035
Oct ’23US$15.32
US$30.78
+100.9%
47.5%US$108.22US$16.13US$13.7735
Sep ’23US$24.80
US$38.98
+57.2%
39.7%US$114.18US$21.84US$15.5833
Aug ’23US$23.32
US$39.38
+68.9%
40.1%US$114.10US$21.82US$17.8133
Jul ’23US$26.74
US$39.61
+48.1%
40.3%US$115.05US$22.00US$15.1033
Jun ’23US$22.54
US$45.16
+100.4%
50.1%US$115.71US$19.37US$15.8732
May ’23US$24.34
US$49.09
+101.7%
46.6%US$116.50US$14.44US$20.2332

Analyst Forecast: Target price is less than 20% higher than the current share price.


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