Bilibili Inc.

NasdaqGS:BILI Stock Report

Market Cap: US$7.7b

Bilibili Valuation

Is BILI undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BILI when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BILI ($19.19) is trading below our estimate of fair value ($32.66)

Significantly Below Fair Value: BILI is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BILI?

Key metric: As BILI is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for BILI. This is calculated by dividing BILI's market cap by their current revenue.
What is BILI's PS Ratio?
PS Ratio2.3x
SalesCN¥25.45b
Market CapCN¥55.74b

Price to Sales Ratio vs Peers

How does BILI's PS Ratio compare to its peers?

The above table shows the PS ratio for BILI vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average3.2x
MTCH Match Group
2.2x5.0%US$7.6b
BZ Kanzhun
6.3x15.1%US$5.9b
IAC IAC
1.1x1.1%US$4.1b
SNAP Snap
3.4x11.8%US$17.6b
BILI Bilibili
2.3x10.8%US$7.7b

Price-To-Sales vs Peers: BILI is good value based on its Price-To-Sales Ratio (2.3x) compared to the peer average (3.2x).

Price to Sales Ratio vs Industry

How does BILI's PS Ratio compare vs other companies in the US Interactive Media and Services Industry?

24 CompaniesPrice / SalesEstimated GrowthMarket Cap
FUBO fuboTV
0.3x12.3%US$474.41m
OB Outbrain
0.3x6.6%US$249.24m
TRVG trivago
0.2x5.7%US$116.79m
SST System1
0.2x1.4%US$89.15m
BILI 2.3xIndustry Avg. 1.3xNo. of Companies24PS01.63.24.86.48+
24 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: BILI is expensive based on its Price-To-Sales Ratio (2.3x) compared to the US Interactive Media and Services industry average (1.3x).

Price to Sales Ratio vs Fair Ratio

What is BILI's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BILI PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio2.3x
Fair PS Ratio1.7x

Price-To-Sales vs Fair Ratio: BILI is expensive based on its Price-To-Sales Ratio (2.3x) compared to the estimated Fair Price-To-Sales Ratio (1.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BILI forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$19.19
US$23.19
+20.8%
17.7%US$33.97US$11.94n/a31
Nov ’25US$21.90
US$21.24
-3.0%
22.1%US$34.00US$12.15n/a31
Oct ’25US$26.73
US$19.30
-27.8%
20.8%US$34.43US$12.31n/a31
Sep ’25US$14.38
US$18.62
+29.5%
21.5%US$33.98US$12.15n/a31
Aug ’25US$15.23
US$18.23
+19.7%
22.1%US$34.06US$11.95n/a31
Jul ’25US$15.29
US$17.22
+12.6%
24.9%US$33.95US$11.66n/a31
Jun ’25US$14.52
US$16.55
+14.0%
25.0%US$33.74US$11.70n/a31
May ’25US$12.73
US$15.02
+18.0%
30.2%US$33.75US$9.93n/a32
Apr ’25US$11.16
US$15.11
+35.4%
31.7%US$33.79US$9.94n/a32
Mar ’25US$10.05
US$16.68
+66.0%
33.4%US$33.71US$9.92n/a32
Feb ’25US$9.35
US$17.12
+83.1%
33.2%US$33.96US$9.99n/a33
Jan ’25US$12.17
US$17.63
+44.9%
30.7%US$33.82US$9.95n/a33
Dec ’24US$11.51
US$17.83
+55.0%
29.8%US$33.99US$10.00n/a34
Nov ’24US$13.20
US$20.72
+57.0%
27.9%US$37.99US$11.00US$21.9034
Oct ’24US$13.77
US$21.57
+56.7%
25.6%US$38.10US$12.78US$26.7334
Sep ’24US$15.58
US$21.87
+40.4%
25.5%US$38.30US$12.85US$14.3835
Aug ’24US$17.81
US$22.60
+26.9%
24.2%US$38.25US$12.87US$15.2335
Jul ’24US$15.10
US$22.81
+51.1%
22.6%US$37.90US$12.75US$15.2935
Jun ’24US$15.87
US$24.73
+55.9%
22.3%US$38.91US$15.57US$14.5235
May ’24US$20.23
US$26.73
+32.1%
19.3%US$39.96US$15.98US$12.7335
Apr ’24US$23.50
US$29.75
+26.6%
57.8%US$125.26US$16.08US$11.1635
Mar ’24US$19.67
US$29.54
+50.2%
59.9%US$125.32US$11.62US$10.0535
Feb ’24US$26.25
US$29.59
+12.7%
61.5%US$127.68US$11.84US$9.3535
Jan ’24US$23.69
US$27.54
+16.2%
65.2%US$124.81US$11.30US$12.1736
Dec ’23US$17.02
US$26.27
+54.3%
68.5%US$122.20US$6.30US$11.5136
Nov ’23US$9.23
US$27.81
+201.3%
62.8%US$117.89US$6.20US$13.2035

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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