Baidu Valuation

Is BIDU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BIDU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BIDU ($97.24) is trading below our estimate of fair value ($97.87)

Significantly Below Fair Value: BIDU is trading below fair value, but not by a significant amount.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for BIDU?

Other financial metrics that can be useful for relative valuation.

BIDU key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.1x
Enterprise Value/EBITDA4.2x
PEG Ratio1.3x

Price to Earnings Ratio vs Peers

How does BIDU's PE Ratio compare to its peers?

The above table shows the PE ratio for BIDU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average45.9x
MTCH Match Group
13.1x7.8%US$8.6b
BZ Kanzhun
99.1x30.4%US$8.0b
ZI ZoomInfo Technologies
55.1x21.0%US$5.9b
IAC IAC
16.2x-2.3%US$4.2b
BIDU Baidu
12.6x9.4%US$34.1b

Price-To-Earnings vs Peers: BIDU is good value based on its Price-To-Earnings Ratio (12.6x) compared to the peer average (45.9x).


Price to Earnings Ratio vs Industry

How does BIDU's PE Ratio compare vs other companies in the US Interactive Media and Services Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a13.5%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a13.5%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: BIDU is good value based on its Price-To-Earnings Ratio (12.6x) compared to the US Interactive Media and Services industry average (22.8x).


Price to Earnings Ratio vs Fair Ratio

What is BIDU's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BIDU PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio12.6x
Fair PE Ratio23.9x

Price-To-Earnings vs Fair Ratio: BIDU is good value based on its Price-To-Earnings Ratio (12.6x) compared to the estimated Fair Price-To-Earnings Ratio (23.9x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BIDU forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$97.24
US$153.99
+58.4%
14.5%US$208.76US$110.27n/a37
Apr ’25US$108.44
US$157.32
+45.1%
16.2%US$213.78US$110.42n/a37
Mar ’25US$104.02
US$159.67
+53.5%
15.2%US$215.05US$123.77n/a37
Feb ’25US$104.98
US$162.27
+54.6%
15.0%US$213.52US$119.89n/a37
Jan ’25US$119.09
US$167.90
+41.0%
14.6%US$215.48US$125.67n/a36
Dec ’24US$116.77
US$171.24
+46.6%
13.8%US$215.46US$128.81n/a37
Nov ’24US$104.97
US$174.68
+66.4%
11.4%US$211.95US$134.95n/a37
Oct ’24US$134.35
US$181.04
+34.8%
10.7%US$219.72US$142.85n/a36
Sep ’24US$146.47
US$180.84
+23.5%
11.3%US$220.90US$138.87n/a37
Aug ’24US$153.19
US$180.17
+17.6%
10.9%US$227.63US$136.86n/a37
Jul ’24US$136.91
US$177.06
+29.3%
12.1%US$225.72US$135.81n/a37
Jun ’24US$130.79
US$178.36
+36.4%
12.0%US$229.98US$138.38n/a36
May ’24US$121.28
US$181.05
+49.3%
12.3%US$234.45US$140.20n/a36
Apr ’24US$150.92
US$181.23
+20.1%
14.2%US$235.82US$109.33US$108.4436
Mar ’24US$143.66
US$178.43
+24.2%
14.8%US$234.83US$109.39US$104.0236
Feb ’24US$152.25
US$170.66
+12.1%
17.7%US$237.20US$96.86US$104.9836
Jan ’24US$114.38
US$166.74
+45.8%
20.3%US$228.97US$93.50US$119.0936
Dec ’23US$108.67
US$163.96
+50.9%
20.3%US$221.86US$90.59US$116.7734
Nov ’23US$78.23
US$177.41
+126.8%
21.0%US$272.23US$90.10US$104.9735
Oct ’23US$117.49
US$193.70
+64.9%
15.0%US$273.60US$133.87US$134.3536
Sep ’23US$144.48
US$200.57
+38.8%
14.7%US$275.21US$139.11US$146.4736
Aug ’23US$135.01
US$199.70
+47.9%
16.1%US$282.15US$137.90US$153.1935
Jul ’23US$151.49
US$201.59
+33.1%
16.7%US$284.98US$138.77US$136.9135
Jun ’23US$141.31
US$202.49
+43.3%
16.8%US$287.84US$138.99US$130.7935
May ’23US$124.17
US$203.18
+63.6%
20.6%US$324.66US$86.63US$121.2834
Apr ’23US$140.97
US$218.62
+55.1%
19.2%US$328.64US$90.19US$150.9234

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


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