Bilibili Inc.

NasdaqGS:BILI Stock Report

Market Cap: US$8.9b

Bilibili Past Earnings Performance

Past criteria checks 3/6

Bilibili has been growing earnings at an average annual rate of 28.7%, while the Interactive Media and Services industry saw earnings growing at 16.8% annually. Revenues have been growing at an average rate of 14% per year. Bilibili's return on equity is 7.7%, and it has net margins of 3.9%.

Key information

28.68%

Earnings growth rate

30.60%

EPS growth rate

Interactive Media and Services Industry Growth6.15%
Revenue growth rate14.03%
Return on equity7.66%
Net Margin3.93%
Next Earnings Update19 May 2026

Recent past performance updates

Recent updates

BILI: AI Engagement And Margin Execution Will Support Higher Future Fair Value

The updated analyst price target for Bilibili now points to a slightly lower fair value of about $37.90 per share versus $38.81 previously, as analysts factor in higher expected revenue growth and profit margins, along with a lower future P/E assumption and a modestly higher discount rate following recent upgrades that cite AI investment and user engagement trends. Analyst Commentary Recent Street research has tilted more positive on Bilibili, with several bullish analysts shifting their views to more constructive stances and updating price targets.

Bilibili: Stock's Risk/Reward Is Completely Different From Last Year

Apr 15

BILI: AI Investment And Share Pullback Will Support Future Profit Recovery

Analysts have trimmed their fair value estimate for Bilibili by about $0.48 to $30.65, reflecting slightly more conservative assumptions on growth and margins, while recent upgrades highlight renewed interest tied to AI investment and the recent share price pullback. Analyst Commentary Recent research opinions on Bilibili cluster around its renewed focus on AI, recent share price pullback, and updated valuation targets.

BILI: AI Spending Will Support Engagement While Execution Risk And Pricing Persist

Analysts have slightly reduced Bilibili's fair value estimate while maintaining a relatively high future P/E assumption. This reflects a modestly lower blended price target after BofA's $1 cut and JPMorgan's upgrade to $35, based on increased AI investment and anticipated support for user engagement and advertising revenue.

BILI: Moderated Long Term Outlook Will Still Face Execution Risk And Rich Pricing

Analysts have reduced their price target on Bilibili from about $23.75 to about $23.12 as they now apply a slightly higher discount rate, assume more moderate revenue growth and profit margins, and use a richer future P/E multiple in their models. What's in the News Bilibili has scheduled a board meeting for Mar 05, 2026 to consider approving its unaudited financial results for the fourth quarter and fiscal year ended Dec 31, 2025 (company event filing).

BILI: Slightly Better Forecasts Will Still Face Execution Risk And Rich Pricing

Analysts have nudged their Bilibili price target slightly higher to $23.75 from $23.12, reflecting updated assumptions for revenue growth, profit margins, discount rate and future P/E that, taken together, point to a modestly stronger fundamental outlook in their models. What's in the News Bilibili has scheduled a board meeting for Mar 5, 2026, to review and consider approval of its unaudited financial results for the fourth quarter of 2025 and the full fiscal year ended Dec 31, 2025 (company event filing).

BILI: Higher Fair Value Hinges On Recovering Q4 Gaming Revenue

Analysts have nudged their fair value estimate for Bilibili higher from about US$34.62 to US$38.81, citing a recent Street target move to US$27, a view that Q3 was "decent," and expectations for slightly recovering gaming revenue in Q4, along with a higher assumed future P/E multiple and updated margin outlook. Analyst Commentary Recent Street research reflects a more constructive tone on Bilibili, with some bullish analysts adjusting their numbers higher while still acknowledging valuation questions.

BILI: Gaming Recovery And Buybacks Will Support Balanced Future Share Performance

Analysts have nudged their fair value estimate for Bilibili higher, with the updated price target moving from about US$30.04 to around US$31.14. This is supported by recent research that cites a "decent" Q3 report and expectations for slightly recovering gaming revenue in Q4, even as some still flag valuation as demanding.

Subdued Growth No Barrier To Bilibili Inc. (NASDAQ:BILI) With Shares Advancing 29%

Jan 13
Subdued Growth No Barrier To Bilibili Inc. (NASDAQ:BILI) With Shares Advancing 29%

BILI: Games Recovery Hopes Will Face Tighter Execution Risk And Rich Pricing

Narrative Update: Bilibili Analyst Price Target Shift Analysts have nudged their fair value estimate for Bilibili higher from about US$22.82 to roughly US$23.12. This reflects updated views on recovering gaming revenue, recent title performance and a revised future P/E assumption following the latest Q3 review and near term game launch catalysts.

BILI: Games Recovery Will Test Sustainability Amid Fairly Balanced Risk Profile

Analysts have nudged their fair value estimate for Bilibili higher from approximately $22.18 to $22.82, citing a recovery in gaming revenues and an improving games up cycle that supports slightly faster growth and margins, despite a still demanding valuation. Analyst Commentary Recent Street research on Bilibili reflects a mixed but cautious stance, with rising price targets tempered by concerns around valuation and the durability of the current games led recovery.

BILI: Upcoming Games Upswing Will Drive Renewed Bullish Share Momentum

The analyst price target for Bilibili has edged higher by about $0.11 per share as analysts factor in a modestly lower discount rate and improved visibility on a games-led recovery following a solid Q3 and stronger-than-expected performance from recent titles. Analyst Commentary Recent Street research reflects a more constructive outlook on Bilibili as its games pipeline begins to show tangible traction, but also highlights lingering concerns around valuation and execution risk.

BILI: Upcoming Game Launches Will Drive Renewed Upside Momentum

Bilibili's analyst price target has increased from approximately $28.85 to $29.93. Analysts point to improved gaming revenue forecasts and positive sales momentum as primary drivers of the upward revision.

BILI: Upcoming Game Releases And Cost Controls Will Shape Earnings Outlook

Bilibili's analyst price target has been raised slightly to $28.85, reflecting increased optimism among analysts. This outlook is based on stronger-than-expected performance in the games business and upcoming catalysts from new releases.

Gaming Momentum And Ad Strength Will Drive Digital Entertainment’s Next Phase

Bilibili's analyst fair value target has been raised modestly to $28.51 from $28.11. This change reflects stronger-than-expected recent game performance as well as continued resilience in advertising and user engagement, according to analysts.

AI Adoption And Gen Z Will Fuel Digital Entertainment

Bilibili’s analyst price target has been adjusted slightly higher to $28.11. Analysts cite healthy user engagement and supportive ad momentum, which offset modest declines in expected gaming revenue.

Bilibili Inc.'s (NASDAQ:BILI) 29% Price Boost Is Out Of Tune With Revenues

Oct 03
Bilibili Inc.'s (NASDAQ:BILI) 29% Price Boost Is Out Of Tune With Revenues

AI And Mobile Gaming Expansion Will Open New Revenue Opportunities

Bilibili’s consensus price target increased modestly as analysts cited robust user engagement, strong advertising revenue growth, and better-than-expected profitability driven by lower expenses, though valuation is now seen as fair after recent gains, raising the target from $26.57 to $27.54. Analyst Commentary Near-term game revenue is expected to decline due to a high prior-year base and limited catalysts from major new game launches in H2 2025.

Is It Time To Consider Buying Bilibili Inc. (NASDAQ:BILI)?

Jul 09
Is It Time To Consider Buying Bilibili Inc. (NASDAQ:BILI)?

An Intrinsic Calculation For Bilibili Inc. (NASDAQ:BILI) Suggests It's 40% Undervalued

May 03
An Intrinsic Calculation For Bilibili Inc. (NASDAQ:BILI) Suggests It's 40% Undervalued

Bilibili: Still A Buy With A Vast Runway For User Expansion In The Massive Chinese Market

Apr 18

Bilibili: From Profitability Milestone To Potential Re-Rating

Feb 24

Bilibili: Ripe Time To Buy As Gaming Monetization Surges

Jan 05
User avatar

High-Margin Strategy Games And AI-Driven Ads Propel Long-Term Revenue Growth

Bilibili diversifies successfully into high-margin game genres, boosting revenue potential through expanded content and international launches.

Bilibili Is A Buy On Favorable Top Line And Profitability Outlook (Rating Upgrade)

Aug 26

Bilibili Stock Downgraded To Sell After Assessing Q4 Earnings

Mar 08

Bilibili: A Mix Of Positives And Negatives

Jan 22

Revenue & Expenses Breakdown

How Bilibili makes and spends money. Based on latest reported earnings, on an LTM basis.


Earnings and Revenue History

NasdaqGS:BILI Revenue, expenses and earnings (CNY Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
31 Dec 2530,3481,1946,4563,533
30 Sep 2529,7617706,5423,532
30 Jun 2529,3812206,6913,533
31 Mar 2528,170-6076,6563,562
31 Dec 2426,832-1,3476,4333,685
30 Sep 2425,446-2,7336,3284,093
30 Jun 2423,946-4,0056,1114,253
31 Mar 2423,123-4,9436,0464,406
31 Dec 2322,528-4,8226,0394,467
30 Sep 2322,321-5,0206,4844,634
30 Jun 2322,310-5,3826,7654,699
31 Mar 2321,915-5,8437,1054,783
31 Dec 2221,899-7,4977,4424,765
30 Sep 2221,537-8,0907,6594,069
30 Jun 2220,950-9,0547,9953,726
31 Mar 2220,537-8,1688,0333,268
31 Dec 2119,384-6,7897,6322,840
30 Sep 2117,443-5,5296,6962,526
30 Jun 2115,462-3,9346,0322,139
31 Mar 2113,585-3,3805,0791,796
31 Dec 2011,999-3,0124,4681,513
30 Sep 2010,167-2,5673,6771,274
30 Jun 208,800-1,8922,7611,120
31 Mar 207,720-1,6382,2581,006
31 Dec 196,778-1,2891,791894
30 Sep 195,926-1,0861,551803
30 Jun 195,146-9241,331702
31 Mar 194,634-6821,175618
31 Dec 184,129-6161,047537
30 Sep 183,707-556865471
30 Jun 183,356-394690399
31 Mar 182,912-571591331
31 Dec 172,468-572493280
30 Sep 171,952-902671223
31 Dec 16523-1,18555491
31 Dec 15131-56917125

Quality Earnings: BILI has high quality earnings.

Growing Profit Margin: BILI became profitable in the past.


Free Cash Flow vs Earnings Analysis


Past Earnings Growth Analysis

Earnings Trend: BILI has become profitable over the past 5 years, growing earnings by 28.7% per year.

Accelerating Growth: BILI has become profitable in the last year, making the earnings growth rate difficult to compare to its 5-year average.

Earnings vs Industry: BILI has become profitable in the last year, making it difficult to compare its past year earnings growth to the Interactive Media and Services industry (9.6%).


Return on Equity

High ROE: BILI's Return on Equity (7.7%) is considered low.


Return on Assets


Return on Capital Employed


Discover strong past performing companies

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/04/30 12:06
End of Day Share Price 2026/04/30 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Bilibili Inc. is covered by 57 analysts. 35 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Tianli WenAletheia Analyst Network Limited
Jiong ShaoBarclays
Yanfang JiangBenchmark Company