Bilibili Inc.

NasdaqGS:BILI Stock Report

Market Cap: US$13.2b

Bilibili Management

Management criteria checks 3/4

Bilibili's CEO is Rui Chen, appointed in Nov 2014, has a tenure of 11.17 years. total yearly compensation is CN¥254.38M, comprised of 0.8% salary and 99.2% bonuses, including company stock and options. directly owns 11.58% of the company’s shares, worth $1.53B. The average tenure of the management team and the board of directors is 11.2 years and 11 years respectively.

Key information

Rui Chen

Chief executive officer

CN¥254.4m

Total compensation

CEO salary percentage0.83%
CEO tenure11.2yrs
CEO ownership11.6%
Management average tenure11.2yrs
Board average tenure11yrs

Recent management updates

Recent updates

Subdued Growth No Barrier To Bilibili Inc. (NASDAQ:BILI) With Shares Advancing 29%

Jan 13
Subdued Growth No Barrier To Bilibili Inc. (NASDAQ:BILI) With Shares Advancing 29%

Bilibili: Multiple Growth Catalysts Stacked For 2026

Dec 29

Bilibili Inc.'s (NASDAQ:BILI) 29% Price Boost Is Out Of Tune With Revenues

Oct 03
Bilibili Inc.'s (NASDAQ:BILI) 29% Price Boost Is Out Of Tune With Revenues

Is It Time To Consider Buying Bilibili Inc. (NASDAQ:BILI)?

Jul 09
Is It Time To Consider Buying Bilibili Inc. (NASDAQ:BILI)?

An Intrinsic Calculation For Bilibili Inc. (NASDAQ:BILI) Suggests It's 40% Undervalued

May 03
An Intrinsic Calculation For Bilibili Inc. (NASDAQ:BILI) Suggests It's 40% Undervalued

Bilibili: Still A Buy With A Vast Runway For User Expansion In The Massive Chinese Market

Apr 18

More Unpleasant Surprises Could Be In Store For Bilibili Inc.'s (NASDAQ:BILI) Shares After Tumbling 27%

Apr 17
More Unpleasant Surprises Could Be In Store For Bilibili Inc.'s (NASDAQ:BILI) Shares After Tumbling 27%

Should You Think About Buying Bilibili Inc. (NASDAQ:BILI) Now?

Apr 01
Should You Think About Buying Bilibili Inc. (NASDAQ:BILI) Now?

Is Bilibili (NASDAQ:BILI) A Risky Investment?

Mar 15
Is Bilibili (NASDAQ:BILI) A Risky Investment?

Bilibili Inc.'s (NASDAQ:BILI) 26% Share Price Surge Not Quite Adding Up

Feb 26
Bilibili Inc.'s (NASDAQ:BILI) 26% Share Price Surge Not Quite Adding Up

Bilibili: From Profitability Milestone To Potential Re-Rating

Feb 24

Bilibili: Ripe Time To Buy As Gaming Monetization Surges

Jan 05
User avatar

High-Margin Strategy Games And AI-Driven Ads Propel Long-Term Revenue Growth

Bilibili diversifies successfully into high-margin game genres, boosting revenue potential through expanded content and international launches.

Bilibili Is A Buy On Favorable Top Line And Profitability Outlook (Rating Upgrade)

Aug 26

Bilibili Stock Downgraded To Sell After Assessing Q4 Earnings

Mar 08

Bilibili: A Mix Of Positives And Negatives

Jan 22

CEO Compensation Analysis

How has Rui Chen's remuneration changed compared to Bilibili's earnings?
DateTotal CompensationSalaryCompany Earnings
Sep 30 2025n/an/a

CN¥770m

Jun 30 2025n/an/a

CN¥220m

Mar 31 2025n/an/a

-CN¥607m

Dec 31 2024CN¥254mCN¥2m

-CN¥1b

Sep 30 2024n/an/a

-CN¥3b

Jun 30 2024n/an/a

-CN¥4b

Mar 31 2024n/an/a

-CN¥5b

Dec 31 2023CN¥246mCN¥2m

-CN¥5b

Sep 30 2023n/an/a

-CN¥5b

Jun 30 2023n/an/a

-CN¥5b

Mar 31 2023n/an/a

-CN¥6b

Dec 31 2022CN¥246mCN¥1m

-CN¥7b

Sep 30 2022n/an/a

-CN¥8b

Jun 30 2022n/an/a

-CN¥9b

Mar 31 2022n/an/a

-CN¥8b

Dec 31 2021CN¥252mCN¥3m

-CN¥7b

Compensation vs Market: Rui's total compensation ($USD36.46M) is above average for companies of similar size in the US market ($USD13.25M).

Compensation vs Earnings: Rui's compensation has been consistent with company performance over the past year.

CEO

Rui Chen (47 yo)

11.2yrs
Tenure
CN¥254,378,000
Compensation

Mr. Rui Chen serves as Chairman of the Board and Chief Executive Officer at Bilibili Inc. since November 2014. He is a serial entrepreneur with experience on the Internet and technology-related industries...

Leadership Team

NamePositionTenureCompensationOwnership
Rui Chen
Chairman of the Board & CEO11.2yrsCN¥254.38m11.58%
$ 1.5b
Ni Li
Vice Chairman of the Board of Directors & COO11yrsCN¥168.46m1.74%
$ 228.8m
Yi Xu
Founder12.1yrsCN¥1.25m6.61%
$ 871.2m
Xin Fan
CFO & Joint Company Secretary8.3yrsno datano data
Juliet Yang
Executive Director of Investor Relationsno datano datano data
Ying Tung Lai
Joint Company Secretaryless than a yearno datano data
11.2yrs
Average Tenure
42.5yo
Average Age

Experienced Management: BILI's management team is seasoned and experienced (11.2 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Rui Chen
Chairman of the Board & CEO11.2yrsCN¥254.38m11.58%
$ 1.5b
Ni Li
Vice Chairman of the Board of Directors & COO11yrsCN¥168.46m1.74%
$ 228.8m
Yi Xu
Founder12.1yrsCN¥1.25m6.61%
$ 871.2m
Jianping Gan
Independent Director11yrsCN¥797.00k0.064%
$ 8.4m
Guoqi Ding
Independent Director5.7yrsCN¥875.00kno data
Zhenyu He
Independent Director7.8yrsCN¥589.00k0.041%
$ 5.4m
Feng Li
Independent Director6.9yrsCN¥875.00kno data
11.0yrs
Average Tenure
52yo
Average Age

Experienced Board: BILI's board of directors are seasoned and experienced ( 11 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/13 00:08
End of Day Share Price 2026/01/13 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Bilibili Inc. is covered by 59 analysts. 40 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Tianli WenAletheia Analyst Network Limited
Jiong ShaoBarclays
Yanfang JiangBenchmark Company