How does PRIC B's PE Ratio compare to its peers?

PRIC B is good value based on its Price-To-Earnings Ratio (17.7x) compared to the peer average (31x).

How does PRIC B's PE Ratio compare vs other companies in the European Electronic Industry?

PRIC B is good value based on its Price-To-Earnings Ratio (17.7x) compared to the European Electronic industry average (18x).

What is PRIC B's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PRIC B is good value based on its Price-To-Earnings Ratio (17.7x) compared to the estimated Fair Price-To-Earnings Ratio (26.5x).

What is the Fair Price of PRIC B when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

PRIC B (SEK11.06) is trading above our estimate of [[fair value]] (SEK4.59)

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Insufficient data to show price forecast.

Pricer (OM:PRIC B) - Stock Price, News & Analysis

PRIC B Stock Overview

Provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. More details

PRIC B fundamental analysis
Snowflake Score
Valuation	3/6
Future Growth	4/6
Past Performance	2/6
Financial Health	4/6
Dividends	0/6

Rewards

Price-To-Earnings ratio (17.7x) is below the Swedish market (22.1x)

Earnings are forecast to grow 23.4% per year

Became profitable this year

Trading at good value compared to peers and industry

Risk Analysis

No risks detected for PRIC B from our risk checks.

Pricer AB (publ) Competitors

Ependion

OM:EPEN

SEK 2.8b

Firefly

OM:FIRE

SEK 1.1b

Sensys Gatso Group

OM:SGG

SEK 588.0m

BPC Instruments

NGM:BPCINS

SEK 387.8m

Price History & Performance

Summary of all time highs, changes and price drops for Pricer
Historical stock prices
Current Share Price	SEK 11.06
52 Week High	SEK 14.14
52 Week Low	SEK 6.73
Beta	1.26
11 Month Change	5.33%
3 Month Change	-6.27%
1 Year Change	46.30%
33 Year Change	-57.36%
5 Year Change	-35.09%
Change since IPO	-99.30%

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Oct 25

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Jul 25

Recent updates

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Feb 15

Is Pricer (STO:PRIC B) A Risky Investment?

Feb 09

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Dec 29

Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?

Oct 09

Auditors Are Concerned About Pricer (STO:PRIC B)

May 05

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Oct 07

Pricer (STO:PRIC B) May Have Issues Allocating Its Capital

Jul 29

Is Pricer (STO:PRIC B) A Risky Investment?

Mar 21

Pricer (STO:PRIC B) Is Doing The Right Things To Multiply Its Share Price

Feb 13

Pricer's (STO:PRIC B) Upcoming Dividend Will Be Larger Than Last Year's

Oct 12

Estimating The Fair Value Of Pricer AB (publ) (STO:PRIC B)

May 25

Shareholder Returns

	PRIC B	SE Electronic	SE Market
7D	-6.7%	-5.1%	-3.6%
1Y	46.3%	-0.06%	12.3%

Return vs Industry: PRIC B exceeded the Swedish Electronic industry which returned 1.3% over the past year.

Return vs Market: PRIC B exceeded the Swedish Market which returned 13.4% over the past year.

Price Volatility

Is PRIC B's price volatile compared to industry and market?
PRIC B volatility
PRIC B Average Weekly Movement	5.7%
Electronic Industry Average Movement	6.0%
Market Average Movement	5.6%
10% most volatile stocks in SE Market	11.2%
10% least volatile stocks in SE Market	3.3%

Stable Share Price: PRIC B has not had significant price volatility in the past 3 months compared to the Swedish market.

Volatility Over Time: PRIC B's weekly volatility (6%) has been stable over the past year.

About the Company

Founded	Employees	CEO	Website
1991	193	Magnus Larsson	www.pricer.com

Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides digital price tags/ electronic shelf labels, such as graphic and segment labels; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza.

Pricer AB (publ) Fundamentals Summary

How do Pricer's earnings and revenue compare to its market cap?
PRIC B fundamental statistics
Market cap	SEK 1.82b
Earnings (TTM)	SEK 102.94m
Revenue (TTM)	SEK 2.73b

17.7x

P/E Ratio

0.7x

P/S Ratio

Is PRIC B overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
PRIC B income statement (TTM)
Revenue	SEK 2.73b
Cost of Revenue	SEK 2.18b
Gross Profit	SEK 552.83m
Other Expenses	SEK 449.89m
Earnings	SEK 102.94m

Last Reported Earnings

Sep 30, 2024

Next Earnings Date

Feb 06, 2025

Earnings per share (EPS)	0.63
Gross Margin	20.26%
Net Profit Margin	3.77%
Debt/Equity Ratio	23.1%

How did PRIC B perform over the long term?

See historical performance and comparison

PRIC B Stock Overview

Rewards

Risk Analysis

Pricer AB (publ) Competitors

OM:EPEN

SEK 2.8b

OM:FIRE

SEK 1.1b

OM:SGG

SEK 588.0m

NGM:BPCINS

SEK 387.8m

Price History & Performance

Recent News & Updates

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Third quarter 2024 earnings: EPS exceeds analyst expectations while revenues lag behind

Pricer AB (publ) to Report First Half, 2025 Results on Jul 17, 2025

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Acting Chief Financial Officer recently bought kr998k worth of stock

Second quarter 2024 earnings: EPS exceeds analyst expectations while revenues lag behind

Recent updates

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Third quarter 2024 earnings: EPS exceeds analyst expectations while revenues lag behind

Pricer AB (publ) to Report First Half, 2025 Results on Jul 17, 2025

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Acting Chief Financial Officer recently bought kr998k worth of stock

Second quarter 2024 earnings: EPS exceeds analyst expectations while revenues lag behind

Now 21% overvalued after recent price rise

Now 21% overvalued after recent price rise

High number of new and inexperienced directors

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

High number of new and inexperienced directors

Pricer AB Approves the Election of Linda Pimmeshofer as Director

First quarter 2024 earnings released: EPS: kr0.092 (vs kr0.25 loss in 1Q 2023)

Thans Granberg and Jonas Guldstrand Not to Stand for Re-Election as Board Members of Pricer AB (publ)

Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Full year 2023 earnings: EPS and revenues exceed analyst expectations

Pricer AB (publ) Updates Long Term Earnings Guidance

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

President & CEO recently bought kr77k worth of stock

Is Pricer (STO:PRIC B) A Risky Investment?

Full year 2023 earnings: EPS and revenues exceed analyst expectations

Pricer AB (publ) Announces Appointment of Claes Wenthzel as Acting CFO

Pricer Showcases Digital in-Store Automation Solutions At NRF

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

New major risk - Revenue and earnings growth

Now 25% undervalued after recent price drop

Pricer AB Announces CFO Changes

Pricer AB (publ) Announces Composition of Nomination Committee

New minor risk - Market cap size

Pricer AB (publ) to Report Q1, 2024 Results on Apr 25, 2024

Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?

New minor risk - Shareholder dilution

Second quarter 2023 earnings: Revenues exceed analyst expectations

High number of new directors

Pricer AB (publ) Announces Board Election

Pricer AB (Publ) Announces Decline in Re-Election of Irene Waldemarson as Board Member

Pricer AB (Publ) Announces Knut Faremo Will Not Stand for Re-Election as Chairman of the Board

Vice President of Operations recently bought kr77k worth of stock

Executive Chairman of the Board recently bought kr503k worth of stock

Auditors Are Concerned About Pricer (STO:PRIC B)

First quarter 2023 earnings: Revenues exceed analysts expectations while EPS lags behind

Full year 2022 earnings: EPS and revenues exceed analyst expectations

Pricer AB (publ) to Report Fiscal Year 2022 Final Results on Apr 20, 2023

Pricer AB (Publ) Proposes No Dividend Paid for the Year 2022

Pricer AB Appoints Magnus Larsson as President

Pricer AB (Publ) Appoints Nomination Committee Appointed Ahead of 2023 Annual General Meeting

Pricer AB (publ) to Report First Half, 2023 Results on Jul 20, 2023

Third quarter 2022 earnings: Revenues exceed analyst expectations

Upcoming dividend of kr1.00 per share

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Pricer AB (Publ) Announces Resignation of Göran Sundholm as Member of the Board

Pricer (STO:PRIC B) May Have Issues Allocating Its Capital

Second quarter 2022 earnings: Revenues exceed analysts expectations while EPS lags behind

Pricer AB (publ) to Report Fiscal Year 2022 Results on Feb 10, 2023

Vice President of Sales recently sold kr64k worth of stock

Pricer AB (Publ) Approves Election of Irene Waldemarson as Director

Independent Director recently bought kr3.3m worth of stock

First quarter 2022 earnings: Revenues exceed analysts expectations while EPS lags behind

Full year 2021 earnings: Revenues exceed analysts expectations while EPS lags behind