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PRIC B logo

Pricer AB (publ)OM:PRIC B Stock Report

Market Cap SEK 852.0m
Share Price
SEK 5.18
My Fair Value
SEK 8
35.3% undervalued intrinsic discount
1Y-52.5%
7D5.5%
Portfolio Value
​
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Pricer AB (publ)

OM:PRIC B Stock Report

Market Cap: SEK 852.0m

Pricer (PRIC B) Stock Overview

Provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. More details

PRIC B fundamental analysis
Snowflake Score
Valuation1/6
Future Growth0/6
Past Performance1/6
Financial Health4/6
Dividends0/6

Rewards

Price-To-Earnings ratio (25.9x) is below the Electronic industry average (26.7x)

Risk Analysis

Earnings have declined by 18.2% per year over past 5 years

Does not have a meaningful market cap (SEK852M)


PRIC B Community Fair Values

Create Narrative

See what 8 others think this stock is worth. Follow their fair value or set your own to get alerts.

PRIC B logo
Pricer

In-store Automation And Sustainability Will Drive Retail Transformation

Key Takeaways Pricer is well-positioned to benefit from automation trends and the shift toward omnichannel retail, leading to increased recurring revenues and higher margins. Sustainability partnerships and strong European market relationships are expected to enable premium pricing, differentiate offerings, and support future sales growth.
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SEK 8
FV
35.3% undervalued intrinsic discount
12.38%
Revenue growth p.a.
0users have liked this narrative
0users have commented on this narrative
3users have followed this narrative
about 1 month ago author updated this narrative
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Pricer AB (publ) Competitors

Price History & Performance

Summary of share price highs, lows and changes for Pricer
Historical stock prices
Current Share PriceSEK 5.18
52 Week HighSEK 13.68
52 Week LowSEK 3.91
Beta0.99
1 Month Change13.22%
3 Month Change-0.96%
1 Year Change-52.48%
3 Year Change-73.57%
5 Year Change-82.05%
Change since IPO-99.67%

Recent News & Updates

Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Sep 24
Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Recent updates

Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Sep 24
Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers

Jul 23
Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers

Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Jul 19
Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly

Jul 18
Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly

Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?

Jun 19
Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?

Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

Apr 27
Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump

Apr 25
Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump

Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns

Apr 17
Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns

Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models

Feb 11
Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
User avatar

Launching ‘Avenue’ Will Revolutionize Retail Shelf Spaces

Strategic shift towards in-store digitalization aims for long-term growth and strengthened client relationships, boosting revenue and market share.

Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Dec 14
Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Oct 25
Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Jul 25
Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Jun 01
Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Apr 02
Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Feb 15
Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Is Pricer (STO:PRIC B) A Risky Investment?

Feb 09
Is Pricer (STO:PRIC B) A Risky Investment?

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Dec 29
Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?

Oct 09
Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?

Auditors Are Concerned About Pricer (STO:PRIC B)

May 05
Auditors Are Concerned About Pricer (STO:PRIC B)

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Oct 07
Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Pricer (STO:PRIC B) May Have Issues Allocating Its Capital

Jul 29
Pricer (STO:PRIC B) May Have Issues Allocating Its Capital

Is Pricer (STO:PRIC B) A Risky Investment?

Mar 21
Is Pricer (STO:PRIC B) A Risky Investment?

Pricer (STO:PRIC B) Is Doing The Right Things To Multiply Its Share Price

Feb 13
Pricer (STO:PRIC B) Is Doing The Right Things To Multiply Its Share Price

Shareholder Returns

PRIC BSE ElectronicSE Market
7D5.5%3.4%2.7%
1Y-52.5%6.0%-1.2%

Return vs Industry: PRIC B underperformed the Swedish Electronic industry which returned 5.7% over the past year.

Return vs Market: PRIC B underperformed the Swedish Market which returned -1.7% over the past year.

Price Volatility

Is PRIC B's price volatile compared to industry and market?
PRIC B volatility
PRIC B Average Weekly Movement8.0%
Electronic Industry Average Movement6.4%
Market Average Movement5.8%
10% most volatile stocks in SE Market12.1%
10% least volatile stocks in SE Market3.0%

Stable Share Price: PRIC B has not had significant price volatility in the past 3 months compared to the Swedish market.

Volatility Over Time: PRIC B's weekly volatility (8%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
1991198Magnus Larssonwww.pricer.com

Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as graphic and segment labels; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza.

Pricer AB (publ) Fundamentals Summary

How do Pricer's earnings and revenue compare to its market cap?
PRIC B fundamental statistics
Market capSEK 852.03m
Earnings (TTM)SEK 32.90m
Revenue (TTM)SEK 2.22b
25.9x
P/E Ratio
0.4x
P/S Ratio

Is PRIC B overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
PRIC B income statement (TTM)
RevenueSEK 2.22b
Cost of RevenueSEK 1.72b
Gross ProfitSEK 496.10m
Other ExpensesSEK 463.20m
EarningsSEK 32.90m

Last Reported Earnings

Jun 30, 2025

Next Earnings Date

Oct 23, 2025

Earnings per share (EPS)0.20
Gross Margin22.34%
Net Profit Margin1.48%
Debt/Equity Ratio28.1%

How did PRIC B perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/10/03 02:17
End of Day Share Price 2025/10/03 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Pricer AB (publ) is covered by 4 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
null nullABG Sundal Collier Sponsored
Andreas JoelssonDNB Carnegie Commissioned Research