How does PRIC B's PE Ratio compare to its peers?

PRIC B is good value based on its Price-To-Earnings Ratio (21.3x) compared to the peer average (32.4x).

How does PRIC B's PE Ratio compare vs other companies in the European Electronic Industry?

PRIC B is expensive based on its Price-To-Earnings Ratio (21.3x) compared to the European Electronic industry average (19x).

What is PRIC B's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PRIC B is good value based on its Price-To-Earnings Ratio (21.3x) compared to the estimated Fair Price-To-Earnings Ratio (29.2x).

What is the Fair Price of PRIC B when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

PRIC B (SEK13.36) is trading above our estimate of [[fair value]] (SEK7.18)

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Insufficient data to show price forecast.

PRIC B Stock Overview

Provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. More details

PRIC B fundamental analysis
Snowflake Score
Valuation	2/6
Future Growth	4/6
Past Performance	2/6
Financial Health	4/6
Dividends	0/6

Rewards

Price-To-Earnings ratio (21.3x) is below the Swedish market (23x)

Earnings are forecast to grow 27.5% per year

Became profitable this year

Risk Analysis

No risks detected for PRIC B from our risk checks.

My Notes

Capture your thoughts, links and company narrative

Pricer AB (publ) Competitors

Ependion

OM:EPEN

SEK 2.7b

Firefly

OM:FIRE

SEK 1.1b

Sensys Gatso Group

OM:SGG

SEK 663.0m

BPC Instruments

NGM:BPCINS

SEK 397.3m

Price History & Performance

Summary of share price highs, lows and changes for Pricer
Historical stock prices
Current Share Price	SEK 13.36
52 Week High	SEK 14.14
52 Week Low	SEK 6.78
Beta	1.24
1 Month Change	20.80%
3 Month Change	20.80%
1 Year Change	82.76%
3 Year Change	-43.63%
5 Year Change	-16.29%
Change since IPO	-99.15%

Recent updates

Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Dec 14

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Oct 25

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Jul 25

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Jun 01

Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Apr 02

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Feb 15

Is Pricer (STO:PRIC B) A Risky Investment?

Feb 09

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Dec 29

Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?

Oct 09

Auditors Are Concerned About Pricer (STO:PRIC B)

May 05

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Oct 07

Pricer (STO:PRIC B) May Have Issues Allocating Its Capital

Jul 29

Is Pricer (STO:PRIC B) A Risky Investment?

Mar 21

Pricer (STO:PRIC B) Is Doing The Right Things To Multiply Its Share Price

Feb 13

Pricer's (STO:PRIC B) Upcoming Dividend Will Be Larger Than Last Year's

Oct 12

Estimating The Fair Value Of Pricer AB (publ) (STO:PRIC B)

May 25

Shareholder Returns

	PRIC B	SE Electronic	SE Market
7D	10.2%	-1.7%	-1.6%
1Y	82.8%	-4.7%	6.5%

Return vs Industry: PRIC B exceeded the Swedish Electronic industry which returned -5.5% over the past year.

Return vs Market: PRIC B exceeded the Swedish Market which returned 6.1% over the past year.

Price Volatility

Is PRIC B's price volatile compared to industry and market?
PRIC B volatility
PRIC B Average Weekly Movement	6.3%
Electronic Industry Average Movement	6.3%
Market Average Movement	5.6%
10% most volatile stocks in SE Market	11.4%
10% least volatile stocks in SE Market	3.2%

Stable Share Price: PRIC B has not had significant price volatility in the past 3 months compared to the Swedish market.

Volatility Over Time: PRIC B's weekly volatility (6%) has been stable over the past year.

About the Company

Founded	Employees	CEO	Website
1991	193	Magnus Larsson	www.pricer.com

Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides digital price tags/ electronic shelf labels, such as graphic and segment labels; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza.

Pricer AB (publ) Fundamentals Summary

How do Pricer's earnings and revenue compare to its market cap?
PRIC B fundamental statistics
Market cap	SEK 2.20b
Earnings (TTM)	SEK 102.94m
Revenue (TTM)	SEK 2.73b

21.3x

P/E Ratio

0.8x

P/S Ratio

Is PRIC B overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
PRIC B income statement (TTM)
Revenue	SEK 2.73b
Cost of Revenue	SEK 2.18b
Gross Profit	SEK 552.83m
Other Expenses	SEK 449.89m
Earnings	SEK 102.94m

Last Reported Earnings

Sep 30, 2024

Next Earnings Date

Feb 06, 2025

Earnings per share (EPS)	0.63
Gross Margin	20.26%
Net Profit Margin	3.77%
Debt/Equity Ratio	23.1%

How did PRIC B perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2024/12/18 01:30
End of Day Share Price	2024/12/18 00:00
Earnings	2024/09/30
Annual Earnings	2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Pricer AB (publ) is covered by 4 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Simon Granath	ABG Sundal Collier Sponsored
null null	ABG Sundal Collier Sponsored
Andreas Joelsson	Carnegie Commissioned Research

PRIC B Stock Overview

Rewards

Risk Analysis

Pricer AB (publ) Competitors

OM:EPEN

SEK 2.7b

OM:FIRE

SEK 1.1b

OM:SGG

SEK 663.0m

NGM:BPCINS

SEK 397.3m

Price History & Performance

Recent News & Updates

Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Third quarter 2024 earnings: EPS exceeds analyst expectations while revenues lag behind

Pricer AB (publ) to Report First Half, 2025 Results on Jul 17, 2025

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Acting Chief Financial Officer recently bought kr998k worth of stock

Recent updates

Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Third quarter 2024 earnings: EPS exceeds analyst expectations while revenues lag behind

Pricer AB (publ) to Report First Half, 2025 Results on Jul 17, 2025

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Acting Chief Financial Officer recently bought kr998k worth of stock

Second quarter 2024 earnings: EPS exceeds analyst expectations while revenues lag behind

Now 21% overvalued after recent price rise

Now 21% overvalued after recent price rise

High number of new and inexperienced directors

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

High number of new and inexperienced directors

Pricer AB Approves the Election of Linda Pimmeshofer as Director

First quarter 2024 earnings released: EPS: kr0.092 (vs kr0.25 loss in 1Q 2023)

Thans Granberg and Jonas Guldstrand Not to Stand for Re-Election as Board Members of Pricer AB (publ)

Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Full year 2023 earnings: EPS and revenues exceed analyst expectations

Pricer AB (publ) Updates Long Term Earnings Guidance

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

President & CEO recently bought kr77k worth of stock

Is Pricer (STO:PRIC B) A Risky Investment?

Full year 2023 earnings: EPS and revenues exceed analyst expectations

Pricer AB (publ) Announces Appointment of Claes Wenthzel as Acting CFO

Pricer Showcases Digital in-Store Automation Solutions At NRF

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

New major risk - Revenue and earnings growth

Now 25% undervalued after recent price drop

Pricer AB Announces CFO Changes

Pricer AB (publ) Announces Composition of Nomination Committee

New minor risk - Market cap size

Pricer AB (publ) to Report Q1, 2024 Results on Apr 25, 2024

Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?

New minor risk - Shareholder dilution

Second quarter 2023 earnings: Revenues exceed analyst expectations

High number of new directors

Pricer AB (publ) Announces Board Election

Pricer AB (Publ) Announces Decline in Re-Election of Irene Waldemarson as Board Member

Pricer AB (Publ) Announces Knut Faremo Will Not Stand for Re-Election as Chairman of the Board

Vice President of Operations recently bought kr77k worth of stock

Executive Chairman of the Board recently bought kr503k worth of stock

Auditors Are Concerned About Pricer (STO:PRIC B)

First quarter 2023 earnings: Revenues exceed analysts expectations while EPS lags behind

Full year 2022 earnings: EPS and revenues exceed analyst expectations

Pricer AB (publ) to Report Fiscal Year 2022 Final Results on Apr 20, 2023

Pricer AB (Publ) Proposes No Dividend Paid for the Year 2022

Pricer AB Appoints Magnus Larsson as President

Pricer AB (Publ) Appoints Nomination Committee Appointed Ahead of 2023 Annual General Meeting

Pricer AB (publ) to Report First Half, 2023 Results on Jul 20, 2023

Third quarter 2022 earnings: Revenues exceed analyst expectations

Upcoming dividend of kr1.00 per share

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Pricer AB (Publ) Announces Resignation of Göran Sundholm as Member of the Board

Pricer (STO:PRIC B) May Have Issues Allocating Its Capital

Second quarter 2022 earnings: Revenues exceed analysts expectations while EPS lags behind

Pricer AB (publ) to Report Fiscal Year 2022 Results on Feb 10, 2023

Vice President of Sales recently sold kr64k worth of stock

Pricer AB (Publ) Approves Election of Irene Waldemarson as Director

Independent Director recently bought kr3.3m worth of stock

First quarter 2022 earnings: Revenues exceed analysts expectations while EPS lags behind