Pricer (PRIC B) Stock Overview
Provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 4/6 |
| Past Performance | 1/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
PRIC B Community Fair Values
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Pricer AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 2.94 |
| 52 Week High | SEK 9.92 |
| 52 Week Low | SEK 2.93 |
| Beta | 0.71 |
| 1 Month Change | -28.90% |
| 3 Month Change | -27.32% |
| 1 Year Change | -69.50% |
| 3 Year Change | -82.36% |
| 5 Year Change | -91.52% |
| Change since IPO | -99.81% |
Recent News & Updates
Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help
Catalysts About Pricer Pricer supplies electronic shelf labels and in store digital communication solutions for physical retailers. What are the underlying business or industry changes driving this perspective?It's Down 27% But Pricer AB (publ) (STO:PRIC B) Could Be Riskier Than It Looks
Feb 13
Pricer (STO:PRIC B) Takes On Some Risk With Its Use Of Debt
Feb 12Recent updates
Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help
Catalysts About Pricer Pricer supplies electronic shelf labels and in store digital communication solutions for physical retailers. What are the underlying business or industry changes driving this perspective?It's Down 27% But Pricer AB (publ) (STO:PRIC B) Could Be Riskier Than It Looks
Feb 13Pricer (STO:PRIC B) Takes On Some Risk With Its Use Of Debt
Feb 12Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts
Oct 28Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement
Sep 24Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers
Jul 23Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next
Jul 19Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly
Jul 18Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?
Jun 19Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
Apr 27Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump
Apr 25Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns
Apr 17Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
Feb 11
Launching ‘Avenue’ Will Revolutionize Retail Shelf Spaces
Strategic shift towards in-store digitalization aims for long-term growth and strengthened client relationships, boosting revenue and market share.Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly
Dec 14Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?
Oct 25Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality
Jul 25Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?
Jun 01Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture
Apr 02Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company
Feb 15Is Pricer (STO:PRIC B) A Risky Investment?
Feb 09Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues
Dec 29Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?
Oct 09Auditors Are Concerned About Pricer (STO:PRIC B)
May 05Shareholder Returns
| PRIC B | SE Electronic | SE Market | |
|---|---|---|---|
| 7D | -5.5% | 1.8% | 0.9% |
| 1Y | -69.5% | -16.8% | 0.7% |
Return vs Industry: PRIC B underperformed the Swedish Electronic industry which returned -15.8% over the past year.
Return vs Market: PRIC B underperformed the Swedish Market which returned 5.5% over the past year.
Price Volatility
| PRIC B volatility | |
|---|---|
| PRIC B Average Weekly Movement | 7.3% |
| Electronic Industry Average Movement | 6.6% |
| Market Average Movement | 6.2% |
| 10% most volatile stocks in SE Market | 12.2% |
| 10% least volatile stocks in SE Market | 3.3% |
Stable Share Price: PRIC B has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: PRIC B's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1991 | 210 | Magnus Larsson | www.pricer.com |
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as graphic and segment labels; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza.
Pricer AB (publ) Fundamentals Summary
| PRIC B fundamental statistics | |
|---|---|
| Market cap | SEK 483.58m |
| Earnings (TTM) | SEK 1.30m |
| Revenue (TTM) | SEK 2.15b |
Is PRIC B overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRIC B income statement (TTM) | |
|---|---|
| Revenue | SEK 2.15b |
| Cost of Revenue | SEK 1.67b |
| Gross Profit | SEK 476.60m |
| Other Expenses | SEK 475.30m |
| Earnings | SEK 1.30m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
Mar 26, 2026
| Earnings per share (EPS) | 0.0079 |
| Gross Margin | 22.19% |
| Net Profit Margin | 0.06% |
| Debt/Equity Ratio | 27.5% |
How did PRIC B perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/02/25 01:26 |
| End of Day Share Price | 2026/02/25 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Pricer AB (publ) is covered by 3 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| null null | ABG Sundal Collier Sponsored |
| Andreas Joelsson | DNB Carnegie Commissioned Research |