Pricer Ownership

Who are the major shareholders and have insiders been buying or selling?


Recent Insider Transactions

OM:PRIC B Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
25 Apr 25BuySEK 101,545Claes WenthzelIndividual17,660SEK 5.75
24 Apr 25BuySEK 59,200Jorgen Jost auf StrothIndividual10,000SEK 5.92
24 Apr 25BuySEK 49,999Chris ChalkitisIndividual8,460SEK 5.91
06 Feb 25BuySEK 156,000Claes WenthzelIndividual15,000SEK 10.40
06 Feb 25BuySEK 105,500Magnus LarssonIndividual10,000SEK 10.55
06 Feb 25BuySEK 105,000Mats ArnehallIndividual10,000SEK 10.50
18 Jul 24BuySEK 997,600Claes WenthzelIndividual80,000SEK 12.47

Insider Trading Volume

Insider Buying: PRIC B insiders have bought more shares than they have sold in the past 3 months.


Ownership Breakdown

What is the ownership structure of PRIC B?
Owner TypeNumber of SharesOwnership Percentage
Public Companies853,8090.519%
Individual Insiders28,218,64117.2%
Institutions63,946,77338.9%
General Public71,437,53043.4%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.


Top Shareholders

Top 25 shareholders own 55.65% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
10.3%
Notz, Stucki Europe S.A.
16,860,298SEK 102.3m0%3.48%
10.1%
Goran Sundholm
16,559,406SEK 100.5m0%no data
6.9%
Quaero Capital SA
11,343,862SEK 68.9m0%1.17%
5.51%
Avanza Fonder AB
9,068,677SEK 55.0m0%0.04%
4.98%
Nordnet AB (publ), Asset Management Arm
8,196,739SEK 49.8m0.18%0.56%
3.31%
Lars Ingvarsson
5,435,479SEK 33.0m0%no data
2.52%
Retraites Populaires, Asset Management Arm
4,136,305SEK 25.1m0%9.93%
2.26%
Arbona AB (publ), Asset Management Arm
3,713,018SEK 22.5m0%49.5%
2.15%
Handelsbanken Asset Management
3,532,445SEK 21.4m0%no data
1.41%
Dimensional Fund Advisors LP
2,325,692SEK 14.1m0%no data
0.9%
Mikael Gunnarsson
1,488,000SEK 9.0m0%no data
0.77%
Apis Capital Advisors, LLC
1,260,000SEK 7.6m0%0.29%
0.68%
KBC Asset Management NV
1,124,390SEK 6.8m0%no data
0.68%
Jan Soderkvist
1,120,000SEK 6.8m0%no data
0.67%
Franz Holm
1,110,000SEK 6.7m0%no data
0.57%
SEB Investment Management AB
942,846SEK 5.7m0%no data
0.52%
E Ink Holdings Inc.
853,809SEK 5.2m0%no data
0.35%
FCG Fonder AB
568,609SEK 3.5m0%0.03%
0.26%
Claes Wenthzel
422,660SEK 2.6m4.36%no data
0.22%
Emil Ahlberg
367,285SEK 2.2m0%no data
0.19%
Skandia Fonder AB
306,435SEK 1.9m0%no data
0.18%
Storebrand Fonder AB,
301,755SEK 1.8m0%no data
0.15%
Aramea Asset Management AG
240,000SEK 1.5m0%0.02%
0.089%
Bernt Ingman
147,000SEK 892.3k0%no data
0.056%
Jorgen Jost auf Stroth
92,750SEK 563.0k12.1%no data

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/06/09 02:00
End of Day Share Price 2025/06/09 00:00
Earnings2025/03/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Pricer AB (publ) is covered by 4 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
null nullABG Sundal Collier Sponsored
Andreas JoelssonDNB Carnegie Commissioned Research