Pricer Management
Management criteria checks 3/4
We currently do not have sufficient information about the CEO.
Key information
Magnus Larsson
Chief executive officer
SEK 4.8m
Total compensation
| CEO salary percentage | 73.2% |
| CEO tenure | 3yrs |
| CEO ownership | 0.03% |
| Management average tenure | 3yrs |
| Board average tenure | 1.7yrs |
Recent management updates
Recent updates
Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
Feb 11
Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly
Dec 14Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?
Oct 25Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality
Jul 25Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?
Jun 01Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture
Apr 02Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company
Feb 15Is Pricer (STO:PRIC B) A Risky Investment?
Feb 09Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues
Dec 29Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?
Oct 09Auditors Are Concerned About Pricer (STO:PRIC B)
May 05Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?
Oct 07Pricer (STO:PRIC B) May Have Issues Allocating Its Capital
Jul 29Is Pricer (STO:PRIC B) A Risky Investment?
Mar 21Pricer (STO:PRIC B) Is Doing The Right Things To Multiply Its Share Price
Feb 13Pricer's (STO:PRIC B) Upcoming Dividend Will Be Larger Than Last Year's
Oct 12Estimating The Fair Value Of Pricer AB (publ) (STO:PRIC B)
May 25CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 31 2024 | n/a | n/a | SEK 132m |
| Sep 30 2024 | n/a | n/a | SEK 103m |
| Jun 30 2024 | n/a | n/a | SEK 52m |
| Mar 31 2024 | n/a | n/a | -SEK 6m |
| Dec 31 2023 | SEK 5m | SEK 4m | -SEK 48m |
| Sep 30 2023 | n/a | n/a | -SEK 39m |
| Jun 30 2023 | n/a | n/a | -SEK 25m |
| Mar 31 2023 | n/a | n/a | -SEK 13m |
| Dec 31 2022 | SEK 5m | SEK 3m | SEK 5m |
Compensation vs Market: Magnus's total compensation ($USD454.47K) is about average for companies of similar size in the Swedish market ($USD443.40K).
Compensation vs Earnings: Magnus's compensation has been consistent with company performance over the past year.
CEO
Magnus Larsson (54 yo)
3yrs
Tenure
SEK 4,845,000
Compensation
Mr. Magnus Larsson is Chief Executive Officer and President of Pricer AB (publ) from December 2022. He served as Acting Chief Executive Officer at Pricer AB (publ) since February 2022 until December 2022 a...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President & CEO | 3yrs | SEK 4.85m | 0.029% SEK 467.9k | |
| Acting Chief Financial Officer | 1yr | no data | 0.25% SEK 4.0m | |
| Global Communications Manager | no data | no data | no data | |
| Chief Supply Chain Officer | 1.1yrs | no data | 0.050% SEK 820.1k | |
| Chief Digital Officer | 6.1yrs | no data | 0.012% SEK 198.2k | |
| Chief Commercial Officer | 3.1yrs | no data | 0.040% SEK 646.2k | |
| Chief Product Officer | 2.1yrs | no data | no data | |
| Business Controller | 9.8yrs | no data | no data |
3.0yrs
Average Tenure
57yo
Average Age
Experienced Management: PRIC B's management team is considered experienced (3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Director | 1.7yrs | SEK 211.00k | 0.22% SEK 3.6m | |
| Independent Director | 1.7yrs | SEK 211.00k | no data | |
| Independent Chairman of Board | 1.7yrs | SEK 395.00k | 0.089% SEK 1.5m | |
| Independent Director | 1.7yrs | SEK 183.00k | 0.00087% SEK 14.2k | |
| Independent Director | 9.1yrs | SEK 325.00k | no data | |
| Director | less than a year | no data | no data |
1.7yrs
Average Tenure
52.5yo
Average Age
Experienced Board: PRIC B's board of directors are not considered experienced ( 1.7 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/02/20 16:46 |
| End of Day Share Price | 2025/02/20 00:00 |
| Earnings | 2024/12/31 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Pricer AB (publ) is covered by 4 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| null null | ABG Sundal Collier Sponsored |
| Andreas Joelsson | Carnegie Commissioned Research |