Pricer Management

Management criteria checks 3/4

Pricer's CEO is Magnus Larsson, appointed in Feb 2022, has a tenure of 2.75 years. total yearly compensation is SEK4.85M, comprised of 73.2% salary and 26.8% bonuses, including company stock and options. directly owns 0.023% of the company’s shares, worth SEK411.62K. The average tenure of the management team and the board of directors is 2.8 years and 1.4 years respectively.

Key information

Magnus Larsson

Chief executive officer

SEK 4.8m

Total compensation

CEO salary percentage	73.2%
CEO tenure	2.8yrs
CEO ownership	0.02%
Management average tenure	2.8yrs
Board average tenure	1.4yrs

Recent management updates

Recent updates

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Feb 15

Is Pricer (STO:PRIC B) A Risky Investment?

Feb 09

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Dec 29

Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?

Oct 09

Auditors Are Concerned About Pricer (STO:PRIC B)

May 05

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Oct 07

Pricer (STO:PRIC B) May Have Issues Allocating Its Capital

Jul 29

Is Pricer (STO:PRIC B) A Risky Investment?

Mar 21

Pricer (STO:PRIC B) Is Doing The Right Things To Multiply Its Share Price

Feb 13

Pricer's (STO:PRIC B) Upcoming Dividend Will Be Larger Than Last Year's

Oct 12

Estimating The Fair Value Of Pricer AB (publ) (STO:PRIC B)

May 25

CEO Compensation Analysis

How has Magnus Larsson's remuneration changed compared to Pricer's earnings?
Date	Total Compensation	Salary	Company Earnings
Sep 30 2024	n/a	n/a	SEK 103m
Jun 30 2024	n/a	n/a	SEK 52m
Mar 31 2024	n/a	n/a	-SEK 6m
Dec 31 2023	SEK 5m	SEK 4m	-SEK 48m
Sep 30 2023	n/a	n/a	-SEK 39m
Jun 30 2023	n/a	n/a	-SEK 25m
Mar 31 2023	n/a	n/a	-SEK 13m
Dec 31 2022	SEK 5m	SEK 3m	SEK 5m

Compensation vs Market: Magnus's total compensation ($USD440.90K) is about average for companies of similar size in the Swedish market ($USD455.00K).

Compensation vs Earnings: Magnus's compensation has been consistent with company performance over the past year.

CEO

Magnus Larsson (54 yo)

2.8yrs

Tenure

SEK 4,845,000

Compensation

Mr. Magnus Larsson is Chief Executive Officer and President of Pricer AB (publ) from December 2022. He served as Acting Chief Executive Officer at Pricer AB (publ) since February 2022 until December 2022 a...

Leadership Team

Name	Position	Tenure	Compensation	Ownership
Magnus Larsson	President & CEO	2.8yrs	SEK 4.85m	0.023% SEK 411.6k
Claes Wenthzel	Acting Chief Financial Officer	less than a year	no data	0.24% SEK 4.3m
Cecilia Vinell	Global Communications Manager	no data	no data	no data
Jorgen Jost auf Stroth	Chief Supply Chain Officer	less than a year	no data	0.050% SEK 915.3k
Chris Chalkitis	Chief Digital Officer	5.8yrs	no data	0.012% SEK 221.2k
Mats Arnehall	Chief Commercial Officer	2.8yrs	no data	0.034% SEK 610.6k
Finn Wikander	Chief Product Officer	1.8yrs	no data	no data
Olivier Tomassino	Business Controller	9.5yrs	no data	no data

2.8yrs

Average Tenure

57yo

Average Age

Experienced Management: PRIC B's management team is considered experienced (2.8 years average tenure).

Board Members

Name	Position	Tenure	Compensation	Ownership
Emil Ahlberg	Independent Director	1.4yrs	SEK 211.00k	0.22% SEK 4.1m
Ole Jensen	Independent Director	1.4yrs	SEK 211.00k	no data
Bernt Ingman	Independent Chairman of Board	1.4yrs	SEK 395.00k	0.089% SEK 1.6m
Torbjörn Möller	Independent Director	1.4yrs	SEK 183.00k	0.00087% SEK 15.8k
Jenni Virnes	Independent Director	8.8yrs	SEK 325.00k	no data
Linda Pimmeshofer	Director	less than a year	no data	no data

1.4yrs

Average Tenure

52.5yo

Average Age

Experienced Board: PRIC B's board of directors are not considered experienced ( 1.4 years average tenure), which suggests a new board.

Pricer Management

Management criteria checks 3/4

Key information

Recent management updates

Acting Chief Financial Officer recently bought kr998k worth of stock

High number of new and inexperienced directors

High number of new and inexperienced directors

Pricer AB Approves the Election of Linda Pimmeshofer as Director

Thans Granberg and Jonas Guldstrand Not to Stand for Re-Election as Board Members of Pricer AB (publ)

President & CEO recently bought kr77k worth of stock

Recent updates

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Third quarter 2024 earnings: EPS exceeds analyst expectations while revenues lag behind

Pricer AB (publ) to Report First Half, 2025 Results on Jul 17, 2025

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Acting Chief Financial Officer recently bought kr998k worth of stock

Second quarter 2024 earnings: EPS exceeds analyst expectations while revenues lag behind

Now 21% overvalued after recent price rise

Now 21% overvalued after recent price rise

High number of new and inexperienced directors

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

High number of new and inexperienced directors

Pricer AB Approves the Election of Linda Pimmeshofer as Director

First quarter 2024 earnings released: EPS: kr0.092 (vs kr0.25 loss in 1Q 2023)

Thans Granberg and Jonas Guldstrand Not to Stand for Re-Election as Board Members of Pricer AB (publ)

Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Full year 2023 earnings: EPS and revenues exceed analyst expectations

Pricer AB (publ) Updates Long Term Earnings Guidance

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

President & CEO recently bought kr77k worth of stock

Is Pricer (STO:PRIC B) A Risky Investment?

Full year 2023 earnings: EPS and revenues exceed analyst expectations

Pricer AB (publ) Announces Appointment of Claes Wenthzel as Acting CFO

Pricer Showcases Digital in-Store Automation Solutions At NRF

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

New major risk - Revenue and earnings growth

Now 25% undervalued after recent price drop

Pricer AB Announces CFO Changes

Pricer AB (publ) Announces Composition of Nomination Committee

New minor risk - Market cap size

Pricer AB (publ) to Report Q1, 2024 Results on Apr 25, 2024

Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?

New minor risk - Shareholder dilution

Second quarter 2023 earnings: Revenues exceed analyst expectations

High number of new directors

Pricer AB (publ) Announces Board Election

Pricer AB (Publ) Announces Decline in Re-Election of Irene Waldemarson as Board Member

Pricer AB (Publ) Announces Knut Faremo Will Not Stand for Re-Election as Chairman of the Board

Vice President of Operations recently bought kr77k worth of stock

Executive Chairman of the Board recently bought kr503k worth of stock

Auditors Are Concerned About Pricer (STO:PRIC B)

First quarter 2023 earnings: Revenues exceed analysts expectations while EPS lags behind

Full year 2022 earnings: EPS and revenues exceed analyst expectations

Pricer AB (publ) to Report Fiscal Year 2022 Final Results on Apr 20, 2023

Pricer AB (Publ) Proposes No Dividend Paid for the Year 2022

Pricer AB Appoints Magnus Larsson as President

Pricer AB (Publ) Appoints Nomination Committee Appointed Ahead of 2023 Annual General Meeting

Pricer AB (publ) to Report First Half, 2023 Results on Jul 20, 2023

Third quarter 2022 earnings: Revenues exceed analyst expectations

Upcoming dividend of kr1.00 per share

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Pricer AB (Publ) Announces Resignation of Göran Sundholm as Member of the Board

Pricer (STO:PRIC B) May Have Issues Allocating Its Capital

Second quarter 2022 earnings: Revenues exceed analysts expectations while EPS lags behind

Pricer AB (publ) to Report Fiscal Year 2022 Results on Feb 10, 2023

Vice President of Sales recently sold kr64k worth of stock

Pricer AB (Publ) Approves Election of Irene Waldemarson as Director

Independent Director recently bought kr3.3m worth of stock

First quarter 2022 earnings: Revenues exceed analysts expectations while EPS lags behind

Full year 2021 earnings: Revenues exceed analysts expectations while EPS lags behind

Pricer AB (Publ) Proposes Dividend, Payable 8 November 2022

Investor sentiment deteriorated over the past week

Is Pricer (STO:PRIC B) A Risky Investment?

Independent Chairman recently bought kr2.0m worth of stock

Pricer AB Announces CEO Changes

Pricer (STO:PRIC B) Is Doing The Right Things To Multiply Its Share Price

Pricer AB (Publ) Proposes Dividend

Full year 2021 earnings: Revenues exceed analysts expectations while EPS lags behind

Pricer AB (Publ) Announces Executive Changes

Investor sentiment deteriorated over the past week