Pricer AB (publ)

OM:PRIC B Stock Report

Market Cap: SEK 624.2m

Pricer Future Growth

Future criteria checks 4/6

Pricer is forecast to grow earnings and revenue by 42.5% and 3% per annum respectively. EPS is expected to grow by 42.1% per annum. Return on equity is forecast to be 4.6% in 3 years.

Key information

42.5%

Earnings growth rate

42.10%

EPS growth rate

Electronic earnings growth-0.6%
Revenue growth rate3.0%
Future return on equity4.65%
Analyst coverage

Low

Last updated24 Apr 2026

Recent future growth updates

Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts

Oct 28
Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts

Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Jul 19
Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

Apr 27
Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

Recent updates

PRIC B: Franchise Exposure To Carrefour Will Support Future Upside

Analysts have maintained their SEK price target for Pricer at SEK 6.25, indicating a broadly unchanged view on fair value while fine tuning assumptions around the discount rate, revenue growth, profit margin and future P/E to reflect updated risk and earnings expectations. What's in the News Carrefour has added another supplier for digital in-store solutions in France, ending Pricer's role as exclusive supplier but keeping Pricer as a key partner across an installed base of more than 1,200 French stores (Key Developments).

PRIC B: Franchise Momentum And New Platform Rollout Will Support Future Upside

Analysts now see Pricer's fair value holding at SEK 6.25 per share, with only a slight adjustment to inputs such as discount rate and future P/E assumptions, and are keeping their price target aligned with these updated valuation drivers. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.

PRIC B: Index Inclusion And Franchise Exposure Will Support Future Upside Potential

Analysts have trimmed their fair value estimate for Pricer from SEK 7.13 to SEK 6.25, pointing to a slightly higher discount rate and a lower assumed future P/E multiple as the key drivers behind the updated price target. What's in the News Carrefour appoints an additional supplier for electronic shelf labels in France, reducing Pricer's exclusivity.

Digital Store Transformation And AI Driven Retail Operations Will Unlock Significant Upside Potential

Catalysts About Pricer Pricer supplies electronic shelf labels and software for in store communication and digitalization for physical retailers. What are the underlying business or industry changes driving this perspective?

PRIC B: New Index Addition And Plus Order Will Support Upside Potential

Analysts have maintained their SEK fair value estimate for Pricer at SEK 7.13, with only minor adjustments to the discount rate and future P/E assumptions. As a result, this update focuses more on refining the model inputs than on changing the overall price target narrative.

PRIC B: New Retail Contracts Will Support Future Upside Potential

Analysts have reduced their price target on Pricer by SEK0.88 to reflect updated views on fair value, growth, margins and future P/E expectations, resulting in a more measured outlook for the shares. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.

Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help

Catalysts About Pricer Pricer supplies electronic shelf labels and in store digital communication solutions for physical retailers. What are the underlying business or industry changes driving this perspective?

It's Down 27% But Pricer AB (publ) (STO:PRIC B) Could Be Riskier Than It Looks

Feb 13
It's Down 27% But Pricer AB (publ) (STO:PRIC B) Could Be Riskier Than It Looks

Pricer (STO:PRIC B) Takes On Some Risk With Its Use Of Debt

Feb 12
Pricer (STO:PRIC B) Takes On Some Risk With Its Use Of Debt

Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts

Oct 28
Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts

Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Sep 24
Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers

Jul 23
Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers

Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Jul 19
Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly

Jul 18
Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly

Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?

Jun 19
Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?

Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

Apr 27
Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump

Apr 25
Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump

Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns

Apr 17
Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns

Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models

Feb 11
Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
User avatar

Launching ‘Avenue’ Will Revolutionize Retail Shelf Spaces

Strategic shift towards in-store digitalization aims for long-term growth and strengthened client relationships, boosting revenue and market share.

Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Dec 14
Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Oct 25
Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Jul 25
Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Jun 01
Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Apr 02
Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Feb 15
Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Is Pricer (STO:PRIC B) A Risky Investment?

Feb 09
Is Pricer (STO:PRIC B) A Risky Investment?

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Dec 29
Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Earnings and Revenue Growth Forecasts

OM:PRIC B - Analysts future estimates and past financials data (SEK Millions)
DateRevenueEarningsFree Cash FlowCash from OpAvg. No. Analysts
12/31/20282,27461631281
12/31/20272,16651741341
12/31/20262,08734661301
3/31/20262,107142496N/A
12/31/20252,1481115180N/A
9/30/20252,205232389N/A
6/30/20252,22133-1261N/A
3/31/20252,416111155234N/A
12/31/20242,558132-2658N/A
9/30/20242,729103-2765N/A
6/30/20242,73752-3754N/A
3/31/20242,780-6-110-21N/A
12/31/20232,681-48-167-76N/A
9/30/20232,577-39-269N/A
6/30/20232,530-2598176N/A
3/31/20232,373-13118208N/A
12/31/20222,2685195283N/A
9/30/20222,0606-3353N/A
6/30/20221,98033-136-65N/A
3/31/20221,83952-200-133N/A
12/31/20211,76679-242-175N/A
9/30/20211,958115-3428N/A
6/30/20212,02815297161N/A
3/31/20211,926130146200N/A
12/31/20201,759127203265N/A
9/30/20201,31796120188N/A
6/30/20209845481145N/A
3/31/2020967933595N/A
12/31/20191,00398N/A145N/A
9/30/20191,152104N/A79N/A
6/30/20191,325105N/A31N/A
3/31/20191,276101N/A108N/A
12/31/20181,19587N/A84N/A
9/30/20181,06172N/A49N/A
6/30/201884961N/A112N/A
3/31/201883440N/A24N/A
12/31/201782839N/A-8N/A
9/30/201776346N/A31N/A
6/30/201777953N/A89N/A
3/31/201777660N/A149N/A
12/31/201675857N/A174N/A
9/30/201674847N/A203N/A
6/30/201684244N/A159N/A
3/31/201687737N/A80N/A
12/31/201586537N/A101N/A
9/30/201586024N/A65N/A
6/30/201571414N/A6N/A

Analyst Future Growth Forecasts

Earnings vs Savings Rate: PRIC B's forecast earnings growth (42.5% per year) is above the savings rate (1.8%).

Earnings vs Market: PRIC B's earnings (42.5% per year) are forecast to grow faster than the Swedish market (8.5% per year).

High Growth Earnings: PRIC B's earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: PRIC B's revenue (3% per year) is forecast to grow faster than the Swedish market (0.5% per year).

High Growth Revenue: PRIC B's revenue (3% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: PRIC B's Return on Equity is forecast to be low in 3 years time (4.6%).

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/02 02:22
End of Day Share Price 2026/04/30 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Pricer AB (publ) is covered by 5 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
null nullABG Sundal Collier Sponsored
Erik GranströmDNB Carnegie