Pricer AB (publ)

OM:PRIC B Stock Report

Market Cap: SEK 494.3m

Pricer Balance Sheet Health

Financial Health criteria checks 4/6

Pricer has a total shareholder equity of SEK1.1B and total debt of SEK294.5M, which brings its debt-to-equity ratio to 27.5%. Its total assets and total liabilities are SEK2.1B and SEK1.0B respectively. Pricer's EBIT is SEK50.8M making its interest coverage ratio 1.4. It has cash and short-term investments of SEK308.1M.

Key information

27.53%

Debt to equity ratio

SEK 294.50m

Debt

Interest coverage ratio1.4x
CashSEK 308.10m
EquitySEK 1.07b
Total liabilitiesSEK 1.03b
Total assetsSEK 2.10b

Recent financial health updates

Recent updates

Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help

Catalysts About Pricer Pricer supplies electronic shelf labels and in store digital communication solutions for physical retailers. What are the underlying business or industry changes driving this perspective?

It's Down 27% But Pricer AB (publ) (STO:PRIC B) Could Be Riskier Than It Looks

Feb 13
It's Down 27% But Pricer AB (publ) (STO:PRIC B) Could Be Riskier Than It Looks

Pricer (STO:PRIC B) Takes On Some Risk With Its Use Of Debt

Feb 12
Pricer (STO:PRIC B) Takes On Some Risk With Its Use Of Debt

Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts

Oct 28
Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts

Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Sep 24
Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers

Jul 23
Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers

Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Jul 19
Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly

Jul 18
Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly

Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?

Jun 19
Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?

Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

Apr 27
Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump

Apr 25
Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump

Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns

Apr 17
Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns

Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models

Feb 11
Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
User avatar

Launching ‘Avenue’ Will Revolutionize Retail Shelf Spaces

Strategic shift towards in-store digitalization aims for long-term growth and strengthened client relationships, boosting revenue and market share.

Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Dec 14
Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Oct 25
Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Jul 25
Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Jun 01
Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Apr 02
Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Feb 15
Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Is Pricer (STO:PRIC B) A Risky Investment?

Feb 09
Is Pricer (STO:PRIC B) A Risky Investment?

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Dec 29
Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?

Oct 09
Is It Too Late To Consider Buying Pricer AB (publ) (STO:PRIC B)?

Auditors Are Concerned About Pricer (STO:PRIC B)

May 05
Auditors Are Concerned About Pricer (STO:PRIC B)

Financial Position Analysis

Short Term Liabilities: PRIC B's short term assets (SEK1.5B) exceed its short term liabilities (SEK664.1M).

Long Term Liabilities: PRIC B's short term assets (SEK1.5B) exceed its long term liabilities (SEK363.0M).


Debt to Equity History and Analysis

Debt Level: PRIC B has more cash than its total debt.

Reducing Debt: PRIC B's debt to equity ratio has increased from 0% to 27.5% over the past 5 years.

Debt Coverage: PRIC B's debt is well covered by operating cash flow (61.1%).

Interest Coverage: PRIC B's interest payments on its debt are not well covered by EBIT (1.4x coverage).


Balance Sheet


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/02/23 03:53
End of Day Share Price 2026/02/23 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Pricer AB (publ) is covered by 3 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
null nullABG Sundal Collier Sponsored
Andreas JoelssonDNB Carnegie Commissioned Research