Stock Analysis

Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers

Market forces rained on the parade of Pricer AB (publ) (STO:PRIC B) shareholders today, when the analysts downgraded their forecasts for this year. Both revenue and earnings per share (EPS) estimates were cut sharply as the analysts factored in the latest outlook for the business, concluding that they were too optimistic previously.

Following the downgrade, the most recent consensus for Pricer from its twin analysts is for revenues of kr2.3b in 2025 which, if met, would be a modest 4.9% increase on its sales over the past 12 months. Per-share earnings are expected to soar 25% to kr0.25. Before this latest update, the analysts had been forecasting revenues of kr2.6b and earnings per share (EPS) of kr0.79 in 2025. It looks like analyst sentiment has declined substantially, with a measurable cut to revenue estimates and a pretty serious decline to earnings per share numbers as well.

See our latest analysis for Pricer

earnings-and-revenue-growth
OM:PRIC B Earnings and Revenue Growth July 23rd 2025

The consensus price target fell 15% to kr8.00, with the weaker earnings outlook clearly leading analyst valuation estimates.

One way to get more context on these forecasts is to look at how they compare to both past performance, and how other companies in the same industry are performing. We can infer from the latest estimates that forecasts expect a continuation of Pricer'shistorical trends, as the 10.0% annualised revenue growth to the end of 2025 is roughly in line with the 12% annual revenue growth over the past five years. Compare this with the broader industry, which analyst estimates (in aggregate) suggest will see revenues grow 6.6% annually. So although Pricer is expected to maintain its revenue growth rate, it's definitely expected to grow faster than the wider industry.

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The Bottom Line

The biggest issue in the new estimates is that analysts have reduced their earnings per share estimates, suggesting business headwinds lay ahead for Pricer. Unfortunately, analysts also downgraded their revenue estimates, although our data indicates revenues are expected to perform better than the wider market. Given the scope of the downgrades, it would not be a surprise to see the market become more wary of the business.

With that said, the long-term trajectory of the company's earnings is a lot more important than next year. We have analyst estimates for Pricer going out as far as 2027, and you can see them free on our platform here.

Of course, seeing company management invest large sums of money in a stock can be just as useful as knowing whether analysts are downgrading their estimates. So you may also wish to search this free list of stocks with high insider ownership.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About OM:PRIC B

Pricer

Provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific.

Good value with reasonable growth potential.

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