NasdaqGM:FRPTFood
Freshpet Advertising Shift Puts Premium Quality Story And Investors To Test
Freshpet has permanently revised its dog food advertising to remove or clarify "human grade" claims following a review by the National Advertising Division.
The changes come after a recent regulatory challenge that focused on how clearly the company described the quality standards of its pet food.
The updated claims reflect Freshpet's decision to align its marketing more closely with industry advertising guidelines.
For investors watching NasdaqGM:FRPT, the move comes at a time when the...