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Traeger, Inc.NYSE:COOK Stock Report

Market Cap US$182.2m
Share Price
US$69.56
US$1
6.9k% overvalued intrinsic discount
1Y0.8%
7D23.4%
1D
Portfolio Value
​
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Traeger, Inc.

NYSE:COOK Stock Report

Market Cap: US$182.2m

Traeger (COOK) Stock Overview

Designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. More details

COOK fundamental analysis
Snowflake Score
Valuation4/6
Future Growth3/6
Past Performance0/6
Financial Health3/6
Dividends0/6

Rewards

Trading at 78.9% below our estimate of its fair value

Earnings are forecast to grow 72.02% per year

Risk Analysis

Volatile share price over the past 3 months compared to the US market


COOK Community Fair Values

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Analyst Price Targets

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Traeger, Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Traeger
Historical stock prices
Current Share PriceUS$69.56
52 Week HighUS$110.50
52 Week LowUS$20.91
Beta1.78
1 Month Change73.64%
3 Month Change61.77%
1 Year Change0.81%
3 Year Change-63.68%
5 Year Changen/a
Change since IPO-93.68%

Recent News & Updates

Analysis Article • May 14

Traeger, Inc. Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next

Traeger, Inc. ( NYSE:COOK ) shareholders are probably feeling a little disappointed, since its shares fell 2.7% to...

Recent updates

Analysis Article • May 14

Traeger, Inc. Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next

Traeger, Inc. ( NYSE:COOK ) shareholders are probably feeling a little disappointed, since its shares fell 2.7% to...
Seeking Alpha • Apr 29

Traeger's Cool-Down Justifies A Downgrade

Summary Traeger is downgraded to "Hold" despite attractive valuation due to ongoing revenue and profitability declines. COOK's Q4 sales fell 13.8%, with significant weakness in Grills and Accessories, partially offset by 15.8% growth in Consumables. Management's Project Gravity cost savings exceeded expectations, achieving $20 million in 2025 and targeting up to $70 million by 2028. Near-term guidance remains weak, with 2026 sales projected at $465–$485 million and EBITDA of $50–$60 million, warranting caution. Read the full article on Seeking Alpha
Analysis Article • Jan 08

Is Traeger (NYSE:COOK) A Risky Investment?

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Analysis Article • Dec 18

There's Reason For Concern Over Traeger, Inc.'s (NYSE:COOK) Massive 26% Price Jump

Traeger, Inc. ( NYSE:COOK ) shareholders are no doubt pleased to see that the share price has bounced 26% in the last...
Analysis Article • Nov 09

Traeger, Inc. (NYSE:COOK) Just Reported Earnings, And Analysts Cut Their Target Price

It's been a mediocre week for Traeger, Inc. ( NYSE:COOK ) shareholders, with the stock dropping 12% to US$0.81 in the...
Analysis Article • Oct 08

Traeger (NYSE:COOK) Has Debt But No Earnings; Should You Worry?

Warren Buffett famously said, 'Volatility is far from synonymous with risk.' When we think about how risky a company...
Analysis Article • Oct 08

Traeger, Inc. (NYSE:COOK) Shares Slammed 27% But Getting In Cheap Might Be Difficult Regardless

To the annoyance of some shareholders, Traeger, Inc. ( NYSE:COOK ) shares are down a considerable 27% in the last...
Analysis Article • Sep 05

An Intrinsic Calculation For Traeger, Inc. (NYSE:COOK) Suggests It's 46% Undervalued

Key Insights Using the 2 Stage Free Cash Flow to Equity, Traeger fair value estimate is US$2.58 Traeger is estimated to...
Analysis Article • Aug 01

Traeger (NYSE:COOK) Has Some Difficulty Using Its Capital Effectively

To avoid investing in a business that's in decline, there's a few financial metrics that can provide early indications...
Analysis Article • Jul 09

Traeger (NYSE:COOK) Has A Somewhat Strained Balance Sheet

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article • Jun 19

Optimistic Investors Push Traeger, Inc. (NYSE:COOK) Shares Up 31% But Growth Is Lacking

Traeger, Inc. ( NYSE:COOK ) shares have had a really impressive month, gaining 31% after a shaky period beforehand. Not...
Analysis Article • Mar 14

What You Can Learn From Traeger, Inc.'s (NYSE:COOK) P/S After Its 29% Share Price Crash

To the annoyance of some shareholders, Traeger, Inc. ( NYSE:COOK ) shares are down a considerable 29% in the last...
Analysis Article • Mar 11

Does Traeger (NYSE:COOK) Have A Healthy Balance Sheet?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Seeking Alpha • Mar 06

Traeger: IoT Boom, FCF, And Cheap

Summary Traeger, Inc. is expected to see revenue and FCF growth due to IoT integration and restructuring efforts, enhancing operational efficiency and market position. The company's strong patent portfolio and unique wood-fired flavor offerings provide a competitive edge in the growing U.S. BBQ grill market. Investments in IoT and app technologies are likely to boost user engagement and revenue, with the IoT kitchen system market projected to grow at 15% CAGR. Despite potential risks from operations in China and changing consumer trends, the upside potential outweighs the downside, making COOK a buy at current prices. Read the full article on Seeking Alpha
Analysis Article • Jan 08

Traeger, Inc. (NYSE:COOK) Stock's 25% Dive Might Signal An Opportunity But It Requires Some Scrutiny

The Traeger, Inc. ( NYSE:COOK ) share price has fared very poorly over the last month, falling by a substantial 25%. To...
Seeking Alpha • Nov 25

Despite Improvements, Traeger Isn't Ready For An Upgrade Just Yet

Summary Traeger, Inc. has shown revenue and cash flow improvements despite price cuts, making shares cheaper and suggesting potential for future gains if trends continue. The company reported a 3.7% revenue increase in the latest quarter, driven by a significant rise in grill sales, offset by declines in consumables and accessories. Profitability metrics mostly improved, with EBITDA nearly tripling and adjusted net losses narrowing, although operating cash flow saw a slight decline. Despite improvements, uncertainty, and ongoing net losses, I maintain a 'hold' rating, with potential for an upgrade if positive trends persist. Read the full article on Seeking Alpha
Analysis Article • Aug 18

Investors Appear Satisfied With Traeger, Inc.'s (NYSE:COOK) Prospects As Shares Rocket 26%

Traeger, Inc. ( NYSE:COOK ) shares have continued their recent momentum with a 26% gain in the last month alone...
Seeking Alpha • Aug 11

Traeger: Improving Margins Give It Some Hope

Summary Traeger, Inc. stock has plummeted since its IPO, but showed signs of life with a 24% increase after beating analyst expectations for Q2. Margins have significantly improved for Traeger, leading to an operating profit and reduced debt to EBITDA ratio. Despite improving margins and EBITDA, Traeger's valuation metrics are on the higher side, making it a compelling turnaround story with risks. Risks that I'm not yet willing to take. Read the full article on Seeking Alpha
Seeking Alpha • Jul 12

Traeger: Poor Earnings Outlook Due To Weak Consumer Spending Environment

Summary Traeger, Inc. faces a poor earnings outlook due to weak consumer spending, demand-pulled-forward impacts, and the need for price reductions and promotions. Company sells wood pellet-fueled grills and accessories, with operations primarily in North America. Valuation suggests COOK is worth 10% less than the current trading price, with revenue decline expected in FY24 and FY25. Read the full article on Seeking Alpha
Analysis Article • May 31

Traeger, Inc.'s (NYSE:COOK) 25% Jump Shows Its Popularity With Investors

Traeger, Inc. ( NYSE:COOK ) shareholders would be excited to see that the share price has had a great month, posting a...
Seeking Alpha • Apr 16

Traeger: Waiting For Things To Heat Up (Rating Downgrade)

Summary Traeger and its grills are synonymous with wood pellet grilling. The company's 2022 turnaround plan has been insufficient to turn around the business. 2024 looks to be another disappointing year. There is always the risk of a takeover, since Traeger's issues have to do with its cost structure. I am downgrading COOK to a hold for now. Read the full article on Seeking Alpha
Analysis Article • Mar 10

Analysts Have Been Trimming Their Traeger, Inc. (NYSE:COOK) Price Target After Its Latest Report

Traeger, Inc. ( NYSE:COOK ) shareholders are probably feeling a little disappointed, since its shares fell 8.5% to...
Seeking Alpha • Jan 05

Traeger: The Picture Is Warming Up

Summary Traeger, a company that produces grills and cooking appliances, has experienced a drop in price while the S&P 500 has risen. The company has seen improvements in its net loss and gross profit margin, but revenue has continued to decline until very recently. Despite some positive signs, the company is still facing risks and it is not yet a favorable investment opportunity. But if the picture continues to improve, this situation could change. Read the full article on Seeking Alpha
Analysis Article • Dec 20

An Intrinsic Calculation For Traeger, Inc. (NYSE:COOK) Suggests It's 48% Undervalued

Key Insights Using the 2 Stage Free Cash Flow to Equity, Traeger fair value estimate is US$5.32 Traeger is estimated to...
Analysis Article • Nov 12

Market Still Lacking Some Conviction On Traeger, Inc. (NYSE:COOK)

There wouldn't be many who think Traeger, Inc.'s ( NYSE:COOK ) price-to-sales (or "P/S") ratio of 0.4x is worth a...

Shareholder Returns

COOKUS Consumer DurablesUS Market
7D23.4%1.7%1.5%
1Y0.8%10.5%28.6%

Return vs Industry: COOK underperformed the US Consumer Durables industry which returned 10.4% over the past year.

Return vs Market: COOK underperformed the US Market which returned 28.4% over the past year.

Price Volatility

Is COOK's price volatile compared to industry and market?
COOK volatility
COOK Average Weekly Movement15.8%
Consumer Durables Industry Average Movement7.3%
Market Average Movement7.2%
10% most volatile stocks in US Market16.8%
10% least volatile stocks in US Market3.0%

Stable Share Price: COOK's share price has been volatile over the past 3 months compared to the US market.

Volatility Over Time: COOK's weekly volatility (16%) has been stable over the past year, but is still higher than 75% of US stocks.

About the Company

FoundedEmployeesCEOWebsite
1987433Jeremy Andruswww.traeger.com

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. The company’s wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. It also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood.

Traeger, Inc. Fundamentals Summary

How do Traeger's earnings and revenue compare to its market cap?
COOK fundamental statistics
Market capUS$182.21m
Earnings (TTM)-US$111.47m
Revenue (TTM)US$510.30m
0.4x
P/S Ratio
-1.7x
P/E Ratio

Is COOK overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
COOK income statement (TTM)
RevenueUS$510.30m
Cost of RevenueUS$304.30m
Gross ProfitUS$206.00m
Other ExpensesUS$317.48m
Earnings-US$111.47m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

n/a

Earnings per share (EPS)-40.07
Gross Margin40.37%
Net Profit Margin-21.84%
Debt/Equity Ratio228.9%

How did COOK perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/29 12:42
End of Day Share Price 2026/05/29 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Traeger, Inc. is covered by 10 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Peter BenedictBaird
Simeon SiegelBMO Capital Markets Equity Research
Anna GlaessgenB. Riley Securities, Inc.