Helen of Troy (HELE) Stock Overview
Operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 3/6 |
| Dividends | 0/6 |
HELE Community Fair Values
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Analyst Price Targets
Top Community Narratives
US$70
FV
57.3% undervalued intrinsic discount332
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Helen of Troy Limited Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$29.86 |
| 52 Week High | US$33.73 |
| 52 Week Low | US$13.85 |
| Beta | 1.33 |
| 1 Month Change | 32.07% |
| 3 Month Change | 89.23% |
| 1 Year Change | 10.35% |
| 3 Year Change | -69.43% |
| 5 Year Change | -86.26% |
| Change since IPO | 1,606.29% |
Recent News & Updates
Narrative Update • Jun 03
HELE: 2027 Guidance And Project Pegasus Risks Will Shape Future Earnings
Narrative Update: Helen of Troy Analyst Price Target Shift Helen of Troy's blended analyst price target has moved higher by about $9, as analysts highlight updated views on valuation and risk, reflected in a slightly lower discount rate and modestly adjusted future P/E assumptions. Analyst Commentary Recent Street research on Helen of Troy reflects both optimism and caution, with price targets moving in both directions over the past few updates.Narrative Update • May 20
HELE: Core Brand Execution Will Support Earnings As 2027 Guidance Builds Confidence
The analyst price target for Helen of Troy has been revised higher by about $5, with analysts citing updated assumptions on fair value, revenue growth, profit margins, and future P/E as the main drivers of the change. Analyst Commentary Recent price target changes for Helen of Troy show analysts reassessing their assumptions on valuation, growth, and execution, with adjustments going both higher and lower over a relatively short period.Recent updates
Narrative Update • Jun 03
HELE: 2027 Guidance And Project Pegasus Risks Will Shape Future Earnings
Narrative Update: Helen of Troy Analyst Price Target Shift Helen of Troy's blended analyst price target has moved higher by about $9, as analysts highlight updated views on valuation and risk, reflected in a slightly lower discount rate and modestly adjusted future P/E assumptions. Analyst Commentary Recent Street research on Helen of Troy reflects both optimism and caution, with price targets moving in both directions over the past few updates.Narrative Update • May 20
HELE: Core Brand Execution Will Support Earnings As 2027 Guidance Builds Confidence
The analyst price target for Helen of Troy has been revised higher by about $5, with analysts citing updated assumptions on fair value, revenue growth, profit margins, and future P/E as the main drivers of the change. Analyst Commentary Recent price target changes for Helen of Troy show analysts reassessing their assumptions on valuation, growth, and execution, with adjustments going both higher and lower over a relatively short period.
Narrative Update • May 01
HELE: Future Upside Will Depend On Executing Against Tighter Profit Margin Expectations
Helen of Troy's updated analyst price target has increased by $5, as analysts factor in revised expectations for fair value, revenue growth assumptions, profit margin forecasts, and future P/E multiples following recent research updates from major firms. Analyst Commentary Recent Street research on Helen of Troy shows a mix of optimism and caution, with some targets raised and others trimmed in short succession.Narrative Update • Apr 16
HELE: Core Brand Execution Will Support Earnings Despite Lower Market P E Assumptions
The analyst price target for Helen of Troy has been reduced from $28.00 to about $24.67, as analysts factor in updated expectations for revenue growth, profit margins, and a lower future P/E multiple reflected in recent target cuts at major firms. Analyst Commentary Recent price target cuts to about $24.67 reflect analysts recalibrating their views on Helen of Troy, with updated assumptions for revenue growth, profit margins, and the P/E multiple the market may be willing to pay.Seeking Alpha • Apr 09
Helen of Troy: A Bargain Bin Find Ahead Of Q4
Summary Shares in Helen of Troy trade at less than 5x forward earnings, and its current enterprise value is just three-quarters of its forward sales. The company is the owner of durable wellness brands, including Vicks, Braun, and PUR. The stock has fallen significantly and is trading near the lower end of its 52-week range. I believe the shares are worth watching ahead of its Q4 later in April. Read the full article on Seeking AlphaNarrative Update • Apr 02
HELE: Future Upside Will Depend On Portfolio Profitability Challenges Easing
Analysts have revised their fair value estimate for Helen of Troy from $23 to $18, reflecting reduced revenue growth and profit margin assumptions. This change comes even as they apply a slightly lower discount rate and a higher future P/E multiple following the recent Q3 results and cautious guidance.
Narrative Update • Mar 19
HELE: Core Brands And Margin Actions Will Support Recovery Case
Narrative Update: Helen of Troy Analyst Price Target Shift Analysts have trimmed their average price target on Helen of Troy by $3 to $22. This reflects Q3 results that topped expectations but came with softer guidance and ongoing profitability pressure across parts of the portfolio.Narrative Update • Mar 04
HELE: Core Brand Execution Will Offset Weaker Guidance And Portfolio Profitability Pressures
Narrative Update: Helen of Troy Analysts have trimmed their average price target on Helen of Troy by $3, from $25 to $22, citing weaker guidance and ongoing pressure on parts of the portfolio, despite better than expected Q3 results and solid performance from key brands. Analyst Commentary Analysts are broadly aligned on the challenges facing Helen of Troy, but they also highlight areas of execution that could matter for how the stock is valued from here.Narrative Update • Feb 18
HELE: Core Brand Execution Will Support Upside Despite Portfolio Profitability Pressures
Narrative Update: Helen of Troy Analysts have trimmed their average price target on Helen of Troy to $22 from about $24. This reflects solid Q3 execution, along with concerns that softer guidance and ongoing portfolio pressures could affect profitability ahead.Analysis Article • Feb 07
These 4 Measures Indicate That Helen of Troy (NASDAQ:HELE) Is Using Debt Extensively
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Narrative Update • Feb 04
HELE: Brand Momentum And Cost Controls Will Support Recovery Case
Narrative Update: Helen of Troy Analysts have trimmed their fair value estimate for Helen of Troy from US$60 to US$40, citing recent price target cuts to US$22 and ongoing portfolio and profitability pressures despite mixed Q3 results and guidance. Analyst Commentary Recent Street research on Helen of Troy has centered on mixed Q3 results, with better than expected execution in the quarter contrasted against softer guidance and ongoing pressure in parts of the portfolio.Narrative Update • Jan 21
HELE: Core Brand Progress And Cost Discipline Will Support Future Upside
Analysts have trimmed their price targets on Helen of Troy to about $22 from a prior range closer to $23 to $25, pointing to weaker guidance and ongoing pressures on parts of the portfolio, even after a Q3 beat and improvement in key brands. Analyst Commentary Recent research updates point to a more cautious stance on Helen of Troy, even after Q3 results topped some expectations and key brands showed improvement.Narrative Update • Jan 07
HELE: Future Share Rebound Will Rely On Index Removal Risks Easing
Analysts have kept their price target on Helen of Troy at US$23.00, citing updated assumptions that combine higher revenue growth expectations with slightly lower profit margins and a modestly higher future P/E multiple. What's in the News Helen of Troy Limited was removed from the S&P 600 Consumer Discretionary sector index.Narrative Update • Dec 23
HELE: Future Share Rebound Will Depend On Discount Rate Risk Easing
Analysts have lowered their fair value estimate for Helen of Troy from $26.00 to $23.00, reflecting slightly higher discount-rate assumptions, more muted revenue growth expectations, and recent Street price target cuts such as the reduction to $27.00 from $29.00. Analyst Commentary Bearish analysts have recently reiterated cautious views on Helen of Troy, pointing to a risk that the share price may remain constrained as fundamentals recalibrate to slower growth and heightened execution risk.Narrative Update • Dec 09
HELE: Cost Controls And Diversified Portfolio Will Support Future Upside Potential
Analysts have trimmed their price target on Helen of Troy by $2 to $27, reflecting more cautious expectations for the shares while maintaining a neutral stance on the stock. Analyst Commentary Analysts describe the revised price target as a recalibration rather than a fundamental change in their view of Helen of Troy, signaling expectations for more modest upside as the company navigates a mixed operating environment.Narrative Update • Nov 25
HELE: Core Segments Will Navigate Short-Term Revenue Pressure For Future Stability
Analysts have lowered their price target for Helen of Troy from $29 to $27. This change reflects updated views on the company's performance and outlook.Narrative Update • Nov 11
HELE: Core Segments Will Demonstrate Resilience Despite Margin Pressures Ahead
Narrative Update on Helen of Troy Analysts have reduced their price target for Helen of Troy from $29 to $27, citing slightly higher discount rates and a modest decline in projected profit margins. Analyst Commentary Market observers have offered mixed views on Helen of Troy following the recent price target adjustment.Analysis Article • Nov 01
Some Confidence Is Lacking In Helen of Troy Limited (NASDAQ:HELE) As Shares Slide 28%
Helen of Troy Limited ( NASDAQ:HELE ) shares have had a horrible month, losing 28% after a relatively good period...Narrative Update • Oct 28
Resilience And Product Launches Will Influence Margins Amid Competitive Pressures
Helen of Troy's analyst price target has been reduced by $2 to $27. Analysts cite slightly softer profit margin expectations in their updated outlook.
Narrative Update • Oct 27
Helen of Troy (HELE): A $70 Balance Sheet in a $26 Dress
Executive Summary - HELE Research Report Published on October 24th We at the Woodworth Contrarian Fund specialize in finding buying opportunities when the market is selling. This means buying early and selling early - if you wait for the last drop of blood, they’re already dead, so to speak.Narrative Update • Oct 13
Supply Chain Moves And Launches Will Shape Prospects Despite Risks
Analysts have lowered their price target for Helen of Troy by $9, from $38 to $29. They cited updated expectations for revenue growth, while noting that the discount rate and profit margin remain steady.Analysis Article • Jul 02
What Is Helen of Troy Limited's (NASDAQ:HELE) Share Price Doing?
Helen of Troy Limited ( NASDAQ:HELE ), might not be a large cap stock, but it saw a significant share price rise of 27...Analysis Article • May 07
Investors Can Find Comfort In Helen of Troy's (NASDAQ:HELE) Earnings Quality
The most recent earnings report from Helen of Troy Limited ( NASDAQ:HELE ) was disappointing for shareholders. Despite...Analysis Article • May 06
Helen of Troy (NASDAQ:HELE) Seems To Be Using A Lot Of Debt
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Apr 08
Helen of Troy Limited (NASDAQ:HELE) Shares Could Be 30% Above Their Intrinsic Value Estimate
Key Insights Helen of Troy's estimated fair value is US$32.36 based on 2 Stage Free Cash Flow to Equity Helen of Troy...Seeking Alpha • Mar 18
Helen of Troy: Mixed Q3, Shares Fairly Valued
Summary Shares in Helen of Troy have traded relatively rangebound since the release of its Q3 results. While the recent results were mixed, the results included a notable update regarding the acquisition of a complementary beauty-focused company. The acquisition is expected to be accretive to the Beauty & Wellness unit, which has struggled in recent periods. At current trading valuations, I believe shares are worth attention, but I continue to view HELE stock as a Hold. Read the full article on Seeking AlphaAnalysis Article • Mar 16
Is It Too Late To Consider Buying Helen of Troy Limited (NASDAQ:HELE)?
While Helen of Troy Limited ( NASDAQ:HELE ) might not have the largest market cap around , it saw significant share...Analysis Article • Feb 22
Many Still Looking Away From Helen of Troy Limited (NASDAQ:HELE)
Helen of Troy Limited's ( NASDAQ:HELE ) price-to-earnings (or "P/E") ratio of 11.6x might make it look like a buy right...Seeking Alpha • Jan 08
Helen of Troy Plummets Again: Another Speculative Entry
Summary Helen of Troy Limited's fiscal Q3 results showed mixed performance, with growth in Home & Outdoor but weakness in Beauty & Wellness, leading to a cautious outlook. Despite a miss on sales, gross margins improved, and adjusted EPS beat estimates, but free cash flow and operating margins are under pressure. The revised fiscal 2025 outlook, with lowered guidance and higher leverage ratios, triggered a selloff, presenting a speculative buying opportunity at current levels. With HELE stock at $55 and expected EPS growth, Helen of Troy offers potential for trading gains despite near-term challenges. Read the full article on Seeking AlphaAnalysis Article • Dec 15
These 4 Measures Indicate That Helen of Troy (NASDAQ:HELE) Is Using Debt Extensively
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Seeking Alpha • Nov 22
Helen of Troy: Cheap, But Questions Linger Amid Olive & June Acquisition
Summary Helen of Troy Limited's shares have dropped significantly due to inflation, reduced discretionary spending, and operational execution issues, despite holding leading positions in niche consumer brands. The company has faced declining sales and earnings for quite a few years now, as some issues relate to internal execution and positioning as well. Despite a $500 million buyback program, Helen of Troy surprised with a $240 million acquisition of Olive & June, raising leverage ratios to nearly 3 times. While there is still value, the decision to pursue M&A over buybacks raises concerns about capital allocation and operational focus amidst dismal organic growth. Read the full article on Seeking AlphaAnalysis Article • Nov 09
Is Now The Time To Look At Buying Helen of Troy Limited (NASDAQ:HELE)?
Helen of Troy Limited ( NASDAQ:HELE ), is not the largest company out there, but it saw a significant share price rise...
New Narrative • Oct 13
Agile Innovation And Global Strategy Propel Growth Amid Headwinds
U.S. distribution growth and operational improvements in distribution centers are expected to enhance revenue and margins through increased efficiency and market penetration.Analysis Article • Oct 10
Helen of Troy Limited (NASDAQ:HELE) Stock Catapults 34% Though Its Price And Business Still Lag The Market
Helen of Troy Limited ( NASDAQ:HELE ) shareholders would be excited to see that the share price has had a great month...Analysis Article • Oct 10
Helen of Troy Limited (NASDAQ:HELE) Held Back By Insufficient Growth Even After Shares Climb 34%
Helen of Troy Limited ( NASDAQ:HELE ) shares have had a really impressive month, gaining 34% after a shaky period...Seeking Alpha • Sep 18
Weak Q1 Could Be Buying Opportunity For Helen of Troy
Summary Helen of Troy is a consumer products company trading at a single-digit P/E ratio and below book value, signaling a potential contrarian buy. Despite a rough first quarter, the company maintains a respectable current ratio of 1.94 and offers strong income generation for its size. Key risks include reliance on Asian manufacturers and potential tariffs, which could impact their low-cost product offerings and market position. With a $500 million share repurchase plan and no current dividends, Helen of Troy shows confidence in its future, making it a buy. Read the full article on Seeking AlphaAnalysis Article • Sep 16
Is There An Opportunity With Helen of Troy Limited's (NASDAQ:HELE) 49% Undervaluation?
Key Insights The projected fair value for Helen of Troy is US$114 based on 2 Stage Free Cash Flow to Equity Current...Analysis Article • Jul 12
Earnings Miss: Helen of Troy Limited Missed EPS By 76% And Analysts Are Revising Their Forecasts
As you might know, Helen of Troy Limited ( NASDAQ:HELE ) last week released its latest quarterly, and things did not...Seeking Alpha • Jul 09
Helen of Troy: After Poor Results, Speculative Buy Or Harbinger Of More Retail Pain?
Summary Helen of Troy Limited's fiscal Q1 results missed on both top and bottom lines, with poor performance in Leadership Brands and international sales. Gross profit margin increased, but net income and EPS dropped significantly, leading to a guidance cut and shares down 25%. The revised fiscal 2025 outlook shows a significant decline in net sales revenue and adjusted EPS. A harbinger of more retail pain or a one-off company-specific issue? Helen of Troy is a contrarian buy with execution and moat risk. Read the full article on Seeking AlphaAnalysis Article • Jul 04
Helen of Troy Limited's (NASDAQ:HELE) Subdued P/E Might Signal An Opportunity
When close to half the companies in the United States have price-to-earnings ratios (or "P/E's") above 17x, you may...Shareholder Returns
| HELE | US Consumer Durables | US Market | |
|---|---|---|---|
| 7D | 22.7% | 4.4% | 0.9% |
| 1Y | 10.3% | 14.2% | 24.5% |
Return vs Industry: HELE underperformed the US Consumer Durables industry which returned 14.1% over the past year.
Return vs Market: HELE underperformed the US Market which returned 24.2% over the past year.
Price Volatility
| HELE volatility | |
|---|---|
| HELE Average Weekly Movement | 9.1% |
| Consumer Durables Industry Average Movement | 7.3% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.7% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: HELE has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: HELE's weekly volatility (9%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1968 | 1,854 | George Uzzell | www.helenoftroy.com |
Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics. This segment also provides insulated beverageware, including bottles, travel tumblers, drinkware and mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware and accessories; technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, and kid carrier packs and accessories.
Helen of Troy Limited Fundamentals Summary
| HELE fundamental statistics | |
|---|---|
| Market cap | US$694.48m |
| Earnings (TTM) | -US$898.98m |
| Revenue (TTM) | US$1.79b |
0.4x
P/S Ratio-0.8x
P/E RatioIs HELE overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| HELE income statement (TTM) | |
|---|---|
| Revenue | US$1.79b |
| Cost of Revenue | US$970.60m |
| Gross Profit | US$815.69m |
| Other Expenses | US$1.71b |
| Earnings | -US$898.98m |
Last Reported Earnings
Feb 28, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -38.65 |
| Gross Margin | 45.66% |
| Net Profit Margin | -50.33% |
| Debt/Equity Ratio | 97.8% |
How did HELE perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/14 13:50 |
| End of Day Share Price | 2026/06/12 00:00 |
| Earnings | 2026/02/28 |
| Annual Earnings | 2026/02/28 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Helen of Troy Limited is covered by 14 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Olivia Tong Cheang | BofA Global Research |
| John San Marco | Brean Capital Historical (Janney Montgomery) |
| Susan Anderson | Canaccord Genuity |