Helen of Troy remains an oversold gem. A seller of a variety of home and cleaning products, the company has pulled back over the course of 2025 from the $60 range to less than $26 per share.
Key Takeaways Supply chain diversification and production shifts aim to stabilize costs and enhance net margins by mitigating tariff impacts. Brand acquisitions and innovative product launches are poised to drive revenue growth and boost market share.
Key Takeaways Persistent price compression and consumer trade-down behavior are eroding gross margins, despite positive growth opportunities in health, wellness, and home-focused categories. Significant digital and product innovation investments face margin pressure due to intensifying competition, shifting consumer preferences, and potential operational execution risks.
Key Takeaways Supply chain transformation and premium brand focus position Helen of Troy for industry-leading margins, pricing power, and resilience as competitors face greater cost and supply volatility. Strong e-commerce growth, rapid product innovation, and global expansion drive lasting demand, premiumization, and multi-year compounding revenue growth across core and emerging markets.
Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates in two segments: Home & Outdoor and Beauty & Wellness. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics; and insulated beverageware, including bottles, travel tumblers, drinkware, mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware, and accessories. This segment provides technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, kid carrier packs, and accessories. The Beauty & Wellness segment offers mass, professional and prestige hair appliances, brushes, grooming tools, and accessories; and prestige shampoos, liquid hair styling products, treatments, and conditioners. This segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans, and humidification, thermometry, water filtration, and air purification consumables. The company sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Hydro Flask, Osprey, Drybar, Hot Tools, Curlsmith, Olive & June, and PUR brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.
