Consumer Durables U.S. Community

This analysis compares three companies: DESK, SKX, and NKE, using key financial ratios across liquidity, solvency, efficiency, profitability, and valuation. Liquidity: DESK shows strong short-term financial health, with better ratios than SKX.

Nike, one of the world’s most iconic footwear brands, is facing significant financial turbulence after President Donald Trump announced sweeping new tariffs on imports from nearly all U.S. trading partners. The new tariffs have sent shockwaves through the apparel and footwear industries, causing Nike’s stock to plummet by more than 13% in pre-market trading on Thursday.

Lululemon (LULU) appears to be undervalued based on current analysis. The stock is trading around $281.35, with analysts predicting a consensus price target of $354.94, indicating about a 26% upside potential.

Catalysts Most Immediate Catalysts (1–2 Years) • DTC Growth Acceleration – Nike is prioritizing Nike.com, SNKRS, and flagship stores, improving margins and reducing reliance on wholesalers. • Innovation in Running & Performance – Launch of Alphafly 3, Vaporfly 4, and next-gen sportswear can drive higher demand.

REVIEW Sales are growing and the business is reinvesting in its operations. Has decreased its current liabilities to 14% of total assets.

Nike (NKE) is a well-positioned company with a globally recognized brand and a dominant market presence, with $101.5 billion in market cap. As the industry leader, Nike benefits from significant economies of scale, allowing it to negotiate favorable terms with suppliers and maintain cost efficiency.

It has become more apparent that Capri’s turnaround story has to be done with no moat and rather tiny margins moving forward as it tries to move back to profitability. It can’t currently do buybacks and has to deal with more declining revenue.

Catalysts International Expansion - Crocs continues to see growth in Asia and Europe, with opportunities to further penetrate emerging markets. Margin Improvement - Increased direct-to-consumer (DTC) sales internationally could enhance profitability by reducing reliance on wholesale channels.

Hasbro seems to be doing okay; on the spreadsheets and analyses, it seems they're recovering, it seems there is a plan unfolding. But nothing is father from the truth.