How does CRCT's PE Ratio compare to its peers?

CRCT is expensive based on its Price-To-Earnings Ratio (20.4x) compared to the peer average (19.4x).

How does CRCT's PE Ratio compare vs other companies in the US Consumer Durables Industry?

CRCT is expensive based on its Price-To-Earnings Ratio (20.4x) compared to the US Consumer Durables industry average (10.8x).

What is CRCT's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

Insufficient data to calculate CRCT's Price-To-Earnings Fair Ratio for valuation analysis.

What is the Fair Price of CRCT when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

CRCT ($5.93) is trading below our estimate of [[fair value]] ($13.6)

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Target price is lower than the current share price.

CRCT Stock Overview

Engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. More details

CRCT fundamental analysis
Snowflake Score
Valuation	2/6
Future Growth	0/6
Past Performance	4/6
Financial Health	6/6
Dividends	3/6

Rewards

Trading at 56.4% below our estimate of its fair value

Earnings grew by 16.8% over the past year

Risk Analysis

Earnings have declined by 22.2% per year over past 5 years

My Notes

Capture your thoughts, links and company narrative

Cricut, Inc. Competitors

Worthington Enterprises

NYSE:WOR

US$2.1b

Helen of Troy

NasdaqGS:HELE

US$1.4b

Whirlpool

NYSE:WHR

US$6.3b

Hamilton Beach Brands Holding

NYSE:HBB

US$224.1m

Price History & Performance

Summary of share price highs, lows and changes for Cricut
Historical stock prices
Current Share Price	US$5.93
52 Week High	US$8.40
52 Week Low	US$4.43
Beta	-0.046
1 Month Change	16.27%
3 Month Change	-8.91%
1 Year Change	-13.93%
3 Year Change	-74.72%
5 Year Change	n/a
Change since IPO	-66.69%

There's Reason For Concern Over Cricut, Inc.'s (NASDAQ:CRCT) Massive 26% Price Jump

Dec 17

We Think Cricut's (NASDAQ:CRCT) Healthy Earnings Might Be Conservative

Nov 14

Cricut Inc.: There Are Still Visible Operational Headwinds

Nov 08

Recent updates

There's Reason For Concern Over Cricut, Inc.'s (NASDAQ:CRCT) Massive 26% Price Jump

Dec 17

Is Cricut, Inc. (NASDAQ:CRCT) Expensive For A Reason? A Look At Its Intrinsic Value

Mar 09

Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Jan 31

Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Oct 18

Cricut: Facing Strong Macro Headwinds

Sep 16

Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Jul 07

Cricut Grows International As It Faces Inflation Pressures

May 09

5 Stocks To Avoid Right Now

Apr 20

Checking Into Cricut, Inc.

Apr 11

Shareholder Returns

	CRCT	US Consumer Durables	US Market
7D	-0.7%	-9.2%	-3.5%
1Y	-13.9%	4.8%	22.1%

Return vs Industry: CRCT underperformed the US Consumer Durables industry which returned 4.8% over the past year.

Return vs Market: CRCT underperformed the US Market which returned 22.1% over the past year.

Price Volatility

Is CRCT's price volatile compared to industry and market?
CRCT volatility
CRCT Average Weekly Movement	7.5%
Consumer Durables Industry Average Movement	6.6%
Market Average Movement	6.3%
10% most volatile stocks in US Market	17.0%
10% least volatile stocks in US Market	3.1%

Stable Share Price: CRCT has not had significant price volatility in the past 3 months compared to the US market.

Volatility Over Time: CRCT's weekly volatility (8%) has been stable over the past year.

About the Company

Founded	Employees	CEO	Website
1969	690	Ashish Arora	cricut.com

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations.

Cricut, Inc. Fundamentals Summary

How do Cricut's earnings and revenue compare to its market cap?
CRCT fundamental statistics
Market cap	US$1.30b
Earnings (TTM)	US$62.19m
Revenue (TTM)	US$734.48m

20.4x

P/E Ratio

1.7x

P/S Ratio

Is CRCT overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
CRCT income statement (TTM)
Revenue	US$734.48m
Cost of Revenue	US$378.64m
Gross Profit	US$355.84m
Other Expenses	US$293.64m
Earnings	US$62.19m

Last Reported Earnings

Sep 30, 2024

Next Earnings Date

n/a

Earnings per share (EPS)	0.29
Gross Margin	48.45%
Net Profit Margin	8.47%
Debt/Equity Ratio	0%

How did CRCT perform over the long term?

See historical performance and comparison

Dividends

3.4%

Current Dividend Yield

35%

Payout Ratio

Does CRCT pay a reliable dividends?

See CRCT dividend history and benchmarks

When do you need to buy CRCT by to receive an upcoming dividend?
Cricut dividend dates
Ex Dividend Date	Jan 07 2025
Dividend Pay Date	Jan 21 2025
Days until Ex dividend	17 days
Days until Dividend pay date	31 days

Does CRCT pay a reliable dividends?

See CRCT dividend history and benchmarks

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2024/12/20 23:59
End of Day Share Price	2024/12/20 00:00
Earnings	2024/09/30
Annual Earnings	2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Cricut, Inc. is covered by 7 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Adrienne Yih-Tennant	Barclays
James Suva	Citigroup Inc
Asiya Merchant	Citigroup Inc

CRCT Stock Overview

Rewards

Risk Analysis

Cricut, Inc. Competitors

NYSE:WOR

US$2.1b

NasdaqGS:HELE

US$1.4b

NYSE:WHR

US$6.3b

NYSE:HBB

US$224.1m

Price History & Performance

Recent News & Updates

Independent Director notifies of intention to sell stock

There's Reason For Concern Over Cricut, Inc.'s (NASDAQ:CRCT) Massive 26% Price Jump

Insider recently sold US$157k worth of stock

We Think Cricut's (NASDAQ:CRCT) Healthy Earnings Might Be Conservative

Cricut Inc.: There Are Still Visible Operational Headwinds

Third quarter 2024 earnings released: EPS: US$0.053 (vs US$0.079 in 3Q 2023)

Recent updates

Independent Director notifies of intention to sell stock

There's Reason For Concern Over Cricut, Inc.'s (NASDAQ:CRCT) Massive 26% Price Jump

Insider recently sold US$157k worth of stock

We Think Cricut's (NASDAQ:CRCT) Healthy Earnings Might Be Conservative

Cricut Inc.: There Are Still Visible Operational Headwinds

Third quarter 2024 earnings released: EPS: US$0.053 (vs US$0.079 in 3Q 2023)

Cricut, Inc. Announces Second Recurring Semi-Annual Dividend, Payable on January 21, 2025

Cricut, Inc. to Report Q3, 2024 Results on Nov 05, 2024

Some Confidence Is Lacking In Cricut, Inc.'s (NASDAQ:CRCT) P/E

Cricut, Inc. Appoints Heidi Zak as Independent Board Member and Member of Audit Committee

Cricut: Near-Term Outlook Continues To See Pressure From Poor Macro Backdrop

Insider recently sold US$230k worth of stock

Insider notifies of intention to sell stock

CEO, President & Director exercised options and sold US$229k worth of stock

CEO, President & Director recently sold US$1.0m worth of stock

CEO, President & Director notifies of intention to sell stock

Is Cricut, Inc. (NASDAQ:CRCT) Trading At A 45% Discount?

Second quarter 2024 earnings released: EPS: US$0.091 (vs US$0.074 in 2Q 2023)

Cricut: I Still Have Doubts, But The Turnaround Is Beginning To Visualize

Cricut, Inc. to Report Q2, 2024 Results on Aug 06, 2024

Upcoming dividend of US$0.50 per share

Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Cricut: Don't See Any Catalyst For Demand To Recover

CEO, President & Director recently sold US$1.9m worth of stock

CEO, President & Director notifies of intention to sell stock

New minor risk - Dividend sustainability

Cricut, Inc. Announces Recurring Semi-Annual Dividend, the Initial one is Payable on July 19, 2024

First quarter 2024 earnings released: EPS: US$0.091 (vs US$0.042 in 1Q 2023)

Cricut, Inc. to Report Q1, 2024 Results on May 07, 2024

Cricut, Inc., Annual General Meeting, May 16, 2024

Cricut: Expect Poor FY2024 Performance To Drag Down Valuation

Full year 2023 earnings released: EPS: US$0.25 (vs US$0.28 in FY 2022)

Cricut, Inc. to Report Q4, 2023 Results on Mar 05, 2024

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Price target decreased by 9.6% to US$6.53

Price target decreased by 11% to US$6.82

Cricut, Inc.'s (NASDAQ:CRCT) Shareholders Might Be Looking For Exit

Price target decreased by 8.3% to US$7.22

Third quarter 2023 earnings released: EPS: US$0.079 (vs US$0.058 in 3Q 2022)

Cricut, Inc. to Report Q3, 2023 Results on Nov 07, 2023

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Price target increased by 7.4% to US$7.88

New minor risk - Insider selling

CEO, President & Director recently sold US$937k worth of stock

CEO, President & Director notifies of intention to sell stock

Second quarter 2023 earnings released: EPS: US$0.074 (vs US$0.064 in 2Q 2022)

Investor sentiment deteriorates as stock falls 15%

Cricut, Inc. to Report Q2, 2023 Results on Aug 08, 2023

Investor sentiment deteriorates as stock falls 16%

Inaugural dividend of US$1.00 per share

Investor sentiment improves as stock rises 22%

Executive VP recently sold US$134k worth of stock

Executive VP notifies of intention to sell stock

Cricut (NASDAQ:CRCT) Is Reinvesting At Lower Rates Of Return

Investor sentiment deteriorates as stock falls 17%

First quarter 2023 earnings released: EPS: US$0.042 (vs US$0.11 in 1Q 2022)

Price target increased by 9.8% to US$7.88

Is Cricut, Inc. (NASDAQ:CRCT) Expensive For A Reason? A Look At Its Intrinsic Value

Full year 2022 earnings released: EPS: US$0.28 (vs US$0.67 in FY 2021)