Cricut Management

Management criteria checks 3/4

Cricut's CEO is Ashish Arora, appointed in Feb 2012, has a tenure of 12.25 years. total yearly compensation is $18.23M, comprised of 2.7% salary and 97.3% bonuses, including company stock and options. directly owns 13.2% of the company’s shares, worth $152.23M. The average tenure of the management team and the board of directors is 5.3 years and 3.2 years respectively.

Key information

Ashish Arora

Chief executive officer

US$18.2m

Total compensation

CEO salary percentage	2.7%
CEO tenure	12.3yrs
CEO ownership	13.2%
Management average tenure	5.3yrs
Board average tenure	3.2yrs

Recent management updates

Recent updates

Is Cricut, Inc. (NASDAQ:CRCT) Expensive For A Reason? A Look At Its Intrinsic Value

Mar 09

Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Jan 31

Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Oct 18

Cricut: Facing Strong Macro Headwinds

Sep 16

Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Jul 07

Cricut Grows International As It Faces Inflation Pressures

May 09

5 Stocks To Avoid Right Now

Apr 20

Checking Into Cricut, Inc.

Apr 11

Returns On Capital At Cricut (NASDAQ:CRCT) Paint A Concerning Picture

Mar 28

Cricut: Shares Look Attractive If Growth Continues

Jan 26

Cricut, Inc.'s (NASDAQ:CRCT) Popularity With Investors Is Clear

Nov 12

Cricut: Rapid Growth At A Premium Price

Oct 26

Cricut Inc. Resetting Expectations Following The Q2 Results

Aug 14

Cricut: This Profitable, High-Growth, Fairly Valued Company Is Bound To Make It Big

Jun 02

CEO Compensation Analysis

How has Ashish Arora's remuneration changed compared to Cricut's earnings?
Date	Total Compensation	Salary	Company Earnings
Dec 31 2023	US$18m	US$490k	US$54m
Sep 30 2023	n/a	n/a	US$53m
Jun 30 2023	n/a	n/a	US$48m
Mar 31 2023	n/a	n/a	US$46m
Dec 31 2022	US$50m	US$474k	US$61m
Sep 30 2022	n/a	n/a	US$62m
Jun 30 2022	n/a	n/a	US$79m
Mar 31 2022	n/a	n/a	US$115m
Dec 31 2021	US$39m	US$464k	US$140m
Sep 30 2021	n/a	n/a	US$190m
Jun 30 2021	n/a	n/a	US$205m
Mar 31 2021	n/a	n/a	US$191m
Dec 31 2020	US$7m	US$453k	US$155m
Sep 30 2020	n/a	n/a	US$101m
Dec 31 2019	US$3m	US$447k	US$39m

Compensation vs Market: Ashish's total compensation ($USD18.23M) is above average for companies of similar size in the US market ($USD3.42M).

Compensation vs Earnings: Ashish's compensation has been consistent with company performance over the past year.

CEO

Ashish Arora (55 yo)

12.3yrs

Tenure

US$18,225,480

Compensation

Mr. Ashish Arora has been the Chief Executive Officer and President of Cricut, Inc. since February 7, 2012 and also serves as its Director since March 2021. Mr. Arora has experience in the consumer technol...

Leadership Team

Name	Position	Tenure	Compensation	Ownership
Ashish Arora	CEO, President & Director	12.3yrs	US$18.23m	13.2% $ 152.2m
Kimball Shill	Chief Financial Officer	2.1yrs	US$2.78m	0.26% $ 3.0m
Donald Olsen	Executive VP of General Counsel & Human Resources and Corporate Secretary	7.5yrs	US$1.49m	0.26% $ 2.9m
Richard Murphy	Vice President of Operations	no data	no data	no data
Ryan Harmer	VP of Accounting & Corporate Controller	no data	no data	0.053% $ 607.9k
James Suva	Senior Vice President of Finance	no data	no data	no data
Kim Kanarowski	Executive Vice President Marketing & Creative	5.3yrs	no data	no data
Frank Iarusci	Executive Vice President of Sales & Channel Marketing	2.6yrs	no data	no data
Ariel Fischer	Executive Vice President of Direct-to-Consumer & Consumable	no data	no data	no data
Glenn Rogers	Executive Vice President of International Sales	no data	no data	no data
Vivekanand Jayaraman	Executive Vice President of Platform Development	no data	no data	no data
David Henry	Executive Vice President of Product & Member Care	no data	no data	no data

5.3yrs

Average Tenure

57yo

Average Age

Experienced Management: CRCT's management team is seasoned and experienced (5.3 years average tenure).

Board Members

Name	Position	Tenure	Compensation	Ownership
Ashish Arora	CEO, President & Director	3.2yrs	US$18.23m	13.2% $ 152.2m
Russell Freeman	Director	3.2yrs	no data	0.53% $ 6.2m
Steven Blasnik	Director	3.2yrs	no data	1.35% $ 15.6m
Melissa Reiff	Independent Director	3.2yrs	US$180.14k	0.030% $ 343.3k
Len Blackwell	Independent Director	3.2yrs	US$10.00k	0.70% $ 8.0m
Billie Williamson	Independent Director	3.2yrs	US$209.60k	0.040% $ 464.0k
Jason Makler	Chairman of the Board	3.2yrs	no data	0.57% $ 6.5m

3.2yrs

Average Tenure

59yo

Average Age

Experienced Board: CRCT's board of directors are considered experienced (3.2 years average tenure).

Cricut Management

Management criteria checks 3/4

Key information

Recent management updates

Cricut, Inc., Annual General Meeting, May 16, 2024

CEO, President & Director recently sold US$937k worth of stock

CEO, President & Director notifies of intention to sell stock

Executive VP recently sold US$134k worth of stock

Executive VP notifies of intention to sell stock

Executive VP recently sold US$144k worth of stock

Recent updates

Cricut, Inc. to Report Q1, 2024 Results on May 07, 2024

Cricut, Inc., Annual General Meeting, May 16, 2024

Cricut: Expect Poor FY2024 Performance To Drag Down Valuation

Full year 2023 earnings released: EPS: US$0.25 (vs US$0.28 in FY 2022)

Cricut, Inc. to Report Q4, 2023 Results on Mar 05, 2024

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Price target decreased by 9.6% to US$6.53

Price target decreased by 11% to US$6.82

Cricut, Inc.'s (NASDAQ:CRCT) Shareholders Might Be Looking For Exit

Price target decreased by 8.3% to US$7.22

Third quarter 2023 earnings released: EPS: US$0.079 (vs US$0.058 in 3Q 2022)

Cricut, Inc. to Report Q3, 2023 Results on Nov 07, 2023

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Price target increased by 7.4% to US$7.88

New minor risk - Insider selling

CEO, President & Director recently sold US$937k worth of stock

CEO, President & Director notifies of intention to sell stock

Second quarter 2023 earnings released: EPS: US$0.074 (vs US$0.064 in 2Q 2022)

Investor sentiment deteriorates as stock falls 15%

Cricut, Inc. to Report Q2, 2023 Results on Aug 08, 2023

Investor sentiment deteriorates as stock falls 16%

Inaugural dividend of US$1.00 per share

Investor sentiment improves as stock rises 22%

Executive VP recently sold US$134k worth of stock

Executive VP notifies of intention to sell stock

Cricut (NASDAQ:CRCT) Is Reinvesting At Lower Rates Of Return

Investor sentiment deteriorates as stock falls 17%

First quarter 2023 earnings released: EPS: US$0.042 (vs US$0.11 in 1Q 2022)

Price target increased by 9.8% to US$7.88

Is Cricut, Inc. (NASDAQ:CRCT) Expensive For A Reason? A Look At Its Intrinsic Value

Full year 2022 earnings released: EPS: US$0.28 (vs US$0.67 in FY 2021)

Investor sentiment deteriorates as stock falls 19%

Cricut, Inc. to Report Q4, 2022 Results on Mar 07, 2023

Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Cricut, Inc. Declares Special Cash Dividend on Company’s Class A and Class B Common Stock, Payable on February 15, 2023

Investor sentiment improved over the past week

Executive VP recently sold US$144k worth of stock

Less than half of directors are independent

Third quarter 2022 earnings released: EPS: US$0.058 (vs US$0.14 in 3Q 2021)

Price target increased to US$7.25

Investor sentiment improved over the past week

Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Cricut, Inc. to Report Q3, 2022 Results on Nov 08, 2022

Cricut: Facing Strong Macro Headwinds

Investor sentiment improved over the past week

Investor sentiment deteriorated over the past week

Executive VP & Senior Advisor notifies of intention to sell stock

Second quarter 2022 earnings released

Cricut, Inc. (NasdaqGS:CRCT) announces an Equity Buyback for $50 million worth of its shares.

Cricut, Inc. to Report Q2, 2022 Results on Aug 09, 2022

Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Price target decreased to US$7.88

Investor sentiment deteriorated over the past week

Executive VP recently sold US$61k worth of stock

Investor sentiment improved over the past week

First quarter 2022 earnings released: EPS: US$0.11 (vs US$0.24 in 1Q 2021)

Now 20% undervalued after recent price drop

Investor sentiment deteriorated over the past week

Cricut Grows International As It Faces Inflation Pressures

Less than half of directors are independent

Cricut, Inc. to Report Q1, 2022 Results on May 10, 2022

5 Stocks To Avoid Right Now

Checking Into Cricut, Inc.

Returns On Capital At Cricut (NASDAQ:CRCT) Paint A Concerning Picture

Investor sentiment deteriorated over the past week

Now 33% undervalued after recent price drop

Investor sentiment deteriorated over the past week

Cricut: Shares Look Attractive If Growth Continues

Insider recently sold US$1.0m worth of stock