Cricut Management
Management criteria checks 3/4
Cricut's CEO is Ashish Arora, appointed in Feb 2012, has a tenure of 12.75 years. total yearly compensation is $18.23M, comprised of 2.7% salary and 97.3% bonuses, including company stock and options. directly owns 14.3% of the company’s shares, worth $160.70M. The average tenure of the management team and the board of directors is 5.8 years and 3.7 years respectively.
Key information
Ashish Arora
Chief executive officer
US$18.2m
Total compensation
| CEO salary percentage | 2.7% |
| CEO tenure | 12.8yrs |
| CEO ownership | 14.3% |
| Management average tenure | 5.8yrs |
| Board average tenure | 3.7yrs |
Recent management updates
Recent updates
We Think Cricut's (NASDAQ:CRCT) Healthy Earnings Might Be Conservative
Nov 14
Cricut Inc.: There Are Still Visible Operational Headwinds
Nov 08Some Confidence Is Lacking In Cricut, Inc.'s (NASDAQ:CRCT) P/E
Oct 08Cricut: Near-Term Outlook Continues To See Pressure From Poor Macro Backdrop
Sep 11Is Cricut, Inc. (NASDAQ:CRCT) Trading At A 45% Discount?
Aug 09Cricut: I Still Have Doubts, But The Turnaround Is Beginning To Visualize
Aug 07Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital
Jun 06Cricut: Don't See Any Catalyst For Demand To Recover
Jun 04Cricut: Expect Poor FY2024 Performance To Drag Down Valuation
Mar 22Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital
Feb 14Cricut, Inc.'s (NASDAQ:CRCT) Shareholders Might Be Looking For Exit
Dec 30Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital
Sep 16Cricut (NASDAQ:CRCT) Is Reinvesting At Lower Rates Of Return
May 24Is Cricut, Inc. (NASDAQ:CRCT) Expensive For A Reason? A Look At Its Intrinsic Value
Mar 09Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital
Jan 31Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)
Oct 18Cricut: Facing Strong Macro Headwinds
Sep 16Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)
Jul 07Cricut Grows International As It Faces Inflation Pressures
May 095 Stocks To Avoid Right Now
Apr 20Checking Into Cricut, Inc.
Apr 11Returns On Capital At Cricut (NASDAQ:CRCT) Paint A Concerning Picture
Mar 28CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Sep 30 2024 | n/a | n/a | US$62m |
| Jun 30 2024 | n/a | n/a | US$68m |
| Mar 31 2024 | n/a | n/a | US$64m |
| Dec 31 2023 | US$18m | US$490k | US$54m |
| Sep 30 2023 | n/a | n/a | US$53m |
| Jun 30 2023 | n/a | n/a | US$48m |
| Mar 31 2023 | n/a | n/a | US$46m |
| Dec 31 2022 | US$50m | US$474k | US$61m |
| Sep 30 2022 | n/a | n/a | US$62m |
| Jun 30 2022 | n/a | n/a | US$79m |
| Mar 31 2022 | n/a | n/a | US$115m |
| Dec 31 2021 | US$39m | US$464k | US$140m |
| Sep 30 2021 | n/a | n/a | US$190m |
| Jun 30 2021 | n/a | n/a | US$205m |
| Mar 31 2021 | n/a | n/a | US$191m |
| Dec 31 2020 | US$7m | US$453k | US$155m |
| Sep 30 2020 | n/a | n/a | US$101m |
| Dec 31 2019 | US$3m | US$447k | US$39m |
Compensation vs Market: Ashish's total compensation ($USD18.23M) is above average for companies of similar size in the US market ($USD3.21M).
Compensation vs Earnings: Ashish's compensation has been consistent with company performance over the past year.
CEO
Ashish Arora (56 yo)
12.8yrs
Tenure
US$18,225,480
Compensation
Mr. Ashish Arora has been the Chief Executive Officer and President of Cricut, Inc. since February 7, 2012 and also serves as its Director since March 2021. Mr. Arora has experience in the consumer technol...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 12.8yrs | US$18.23m | 14.3% $ 160.7m | |
| Chief Financial Officer | 2.6yrs | US$2.78m | 0.28% $ 3.2m | |
| Executive VP of General Counsel & Human Resources and Corporate Secretary | 8yrs | US$1.49m | 0.23% $ 2.6m | |
| Vice President of Operations | no data | no data | no data | |
| VP of Accounting & Corporate Controller | no data | no data | 0.057% $ 637.9k | |
| Senior Vice President of Finance | no data | no data | no data | |
| Executive Vice President Marketing & Creative | 5.8yrs | no data | no data | |
| Executive Vice President of Sales & Channel Marketing | 3.1yrs | no data | no data | |
| Executive Vice President of Direct-to-Consumer & Consumable | no data | no data | no data | |
| Executive Vice President of International Sales | no data | no data | no data | |
| Executive Vice President of Platform Development | no data | no data | no data | |
| Executive Vice President of Product & Member Care | no data | no data | no data |
5.8yrs
Average Tenure
58yo
Average Age
Experienced Management: CRCT's management team is seasoned and experienced (5.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 3.7yrs | US$18.23m | 14.3% $ 160.7m | |
| Director | 3.7yrs | no data | 0.54% $ 6.1m | |
| Director | 3.7yrs | no data | 1.37% $ 15.4m | |
| Independent Director | 3.7yrs | US$180.14k | 0.032% $ 361.6k | |
| Independent Director | 3.7yrs | US$10.00k | 0.70% $ 7.9m | |
| Independent Director | 3.7yrs | US$209.60k | 0.043% $ 480.5k | |
| Chairman of the Board | 3.7yrs | no data | 0.57% $ 6.4m | |
| Independent Director | less than a year | no data | no data |
3.7yrs
Average Tenure
60yo
Average Age
Experienced Board: CRCT's board of directors are considered experienced (3.7 years average tenure).