Cricut, Inc.

NasdaqGS:CRCT Stock Report

Market Cap: US$1.3b

Cricut Management

Management criteria checks 3/4

Cricut's CEO is Ashish Arora, appointed in Feb 2012, has a tenure of 12.83 years. total yearly compensation is $18.23M, comprised of 2.7% salary and 97.3% bonuses, including company stock and options. directly owns 14.21% of the company’s shares, worth $184.38M. The average tenure of the management team and the board of directors is 5.9 years and 3.8 years respectively.

Key information

Ashish Arora

Chief executive officer

US$18.2m

Total compensation

CEO salary percentage2.7%
CEO tenure12.8yrs
CEO ownership14.2%
Management average tenure5.9yrs
Board average tenure3.8yrs

Recent management updates

Recent updates

There's Reason For Concern Over Cricut, Inc.'s (NASDAQ:CRCT) Massive 26% Price Jump

Dec 17
There's Reason For Concern Over Cricut, Inc.'s (NASDAQ:CRCT) Massive 26% Price Jump

We Think Cricut's (NASDAQ:CRCT) Healthy Earnings Might Be Conservative

Nov 14
We Think Cricut's (NASDAQ:CRCT) Healthy Earnings Might Be Conservative

Cricut Inc.: There Are Still Visible Operational Headwinds

Nov 08

Some Confidence Is Lacking In Cricut, Inc.'s (NASDAQ:CRCT) P/E

Oct 08
Some Confidence Is Lacking In Cricut, Inc.'s (NASDAQ:CRCT) P/E

Cricut: Near-Term Outlook Continues To See Pressure From Poor Macro Backdrop

Sep 11

Is Cricut, Inc. (NASDAQ:CRCT) Trading At A 45% Discount?

Aug 09
Is Cricut, Inc. (NASDAQ:CRCT) Trading At A 45% Discount?

Cricut: I Still Have Doubts, But The Turnaround Is Beginning To Visualize

Aug 07

Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Jun 06
Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Cricut: Don't See Any Catalyst For Demand To Recover

Jun 04

Cricut: Expect Poor FY2024 Performance To Drag Down Valuation

Mar 22

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Feb 14
Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Cricut, Inc.'s (NASDAQ:CRCT) Shareholders Might Be Looking For Exit

Dec 30
Cricut, Inc.'s (NASDAQ:CRCT) Shareholders Might Be Looking For Exit

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Sep 16
Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Cricut (NASDAQ:CRCT) Is Reinvesting At Lower Rates Of Return

May 24
Cricut (NASDAQ:CRCT) Is Reinvesting At Lower Rates Of Return

Is Cricut, Inc. (NASDAQ:CRCT) Expensive For A Reason? A Look At Its Intrinsic Value

Mar 09
Is Cricut, Inc. (NASDAQ:CRCT) Expensive For A Reason? A Look At Its Intrinsic Value

Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Jan 31
Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Oct 18
Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Cricut: Facing Strong Macro Headwinds

Sep 16

Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Jul 07
Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Cricut Grows International As It Faces Inflation Pressures

May 09

5 Stocks To Avoid Right Now

Apr 20

Checking Into Cricut, Inc.

Apr 11

CEO Compensation Analysis

How has Ashish Arora's remuneration changed compared to Cricut's earnings?
DateTotal CompensationSalaryCompany Earnings
Sep 30 2024n/an/a

US$62m

Jun 30 2024n/an/a

US$68m

Mar 31 2024n/an/a

US$64m

Dec 31 2023US$18mUS$490k

US$54m

Sep 30 2023n/an/a

US$53m

Jun 30 2023n/an/a

US$48m

Mar 31 2023n/an/a

US$46m

Dec 31 2022US$50mUS$474k

US$61m

Sep 30 2022n/an/a

US$62m

Jun 30 2022n/an/a

US$79m

Mar 31 2022n/an/a

US$115m

Dec 31 2021US$39mUS$464k

US$140m

Sep 30 2021n/an/a

US$190m

Jun 30 2021n/an/a

US$205m

Mar 31 2021n/an/a

US$191m

Dec 31 2020US$7mUS$453k

US$155m

Sep 30 2020n/an/a

US$101m

Dec 31 2019US$3mUS$447k

US$39m

Compensation vs Market: Ashish's total compensation ($USD18.23M) is above average for companies of similar size in the US market ($USD5.51M).

Compensation vs Earnings: Ashish's compensation has been consistent with company performance over the past year.

CEO

Ashish Arora (56 yo)

12.8yrs

Tenure

US$18,225,480

Compensation

Mr. Ashish Arora has been the Chief Executive Officer and President of Cricut, Inc. since February 7, 2012 and also serves as its Director since March 2021. Mr. Arora has experience in the consumer technol...

Leadership Team

NamePositionTenureCompensationOwnership
Ashish Arora
CEO, President & Director12.8yrsUS$18.23m14.21%
$ 184.4m
Kimball Shill
Chief Financial Officer2.7yrsUS$2.78m0.28%
$ 3.6m
Donald Olsen
Executive VP of General Counsel & Human Resources and Corporate Secretary8.1yrsUS$1.49m0.22%
$ 2.8m
Richard Murphy
Vice President of Operationsno datano datano data
Ryan Harmer
VP of Accounting & Corporate Controllerno datano data0.057%
$ 736.5k
James Suva
Senior Vice President of Financeno datano datano data
Kim Kanarowski
Executive Vice President Marketing & Creative5.9yrsno datano data
Frank Iarusci
Executive Vice President of Sales & Channel Marketing3.2yrsno datano data
Ariel Fischer
Executive Vice President of Direct-to-Consumer & Consumableno datano datano data
Glenn Rogers
Executive Vice President of International Salesno datano datano data
Vivekanand Jayaraman
Executive Vice President of Platform Developmentno datano datano data
David Henry
Executive Vice President of Product & Member Careno datano datano data

5.9yrs

Average Tenure

58yo

Average Age

Experienced Management: CRCT's management team is seasoned and experienced (5.9 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Ashish Arora
CEO, President & Director3.8yrsUS$18.23m14.21%
$ 184.4m
Russell Freeman
Director3.8yrsno data0.54%
$ 7.0m
Steven Blasnik
Director3.8yrsno data1.37%
$ 17.7m
Melissa Reiff
Independent Director3.8yrsUS$180.14k0.032%
$ 417.5k
Len Blackwell
Independent Director3.8yrsUS$10.00k0.70%
$ 9.1m
Billie Williamson
Independent Director3.8yrsUS$209.60k0.043%
$ 554.8k
Jason Makler
Chairman of the Board3.8yrsno data0.57%
$ 7.4m
Heidi Zak
Independent Directorless than a yearno datano data

3.8yrs

Average Tenure

60yo

Average Age

Experienced Board: CRCT's board of directors are considered experienced (3.8 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/20 23:59
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

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Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Cricut, Inc. is covered by 7 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Adrienne Yih-TennantBarclays
James SuvaCitigroup Inc
Asiya MerchantCitigroup Inc