Cricut, Inc.

NasdaqGS:CRCT Stock Report

Market Cap: US$1.3b

Cricut Valuation

Is CRCT undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of CRCT when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: CRCT ($5.93) is trading below our estimate of fair value ($13.59)

Significantly Below Fair Value: CRCT is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for CRCT?

Key metric: As CRCT is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for CRCT. This is calculated by dividing CRCT's market cap by their current earnings.
What is CRCT's PE Ratio?
PE Ratio20.4x
EarningsUS$62.19m
Market CapUS$1.27b

Price to Earnings Ratio vs Peers

How does CRCT's PE Ratio compare to its peers?

The above table shows the PE ratio for CRCT vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average19.4x
HELE Helen of Troy
10.1x7.0%US$1.4b
WOR Worthington Enterprises
47.7x33.8%US$2.0b
WHR Whirlpool
11.3x30.2%US$6.3b
HBB Hamilton Beach Brands Holding
8.6xn/aUS$227.0m
CRCT Cricut
20.4xn/aUS$1.3b

Price-To-Earnings vs Peers: CRCT is expensive based on its Price-To-Earnings Ratio (20.4x) compared to the peer average (19.4x).

Price to Earnings Ratio vs Industry

How does CRCT's PE Ratio compare vs other companies in the US Consumer Durables Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
No more companies available in this PE range
CRCT 20.4xIndustry Avg. 10.9xNo. of Companies12PE0816243240+
0 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: CRCT is expensive based on its Price-To-Earnings Ratio (20.4x) compared to the US Consumer Durables industry average (10.9x).

Price to Earnings Ratio vs Fair Ratio

What is CRCT's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

CRCT PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio20.4x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate CRCT's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst CRCT forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$5.93
US$5.04
-15.1%
22.2%US$6.50US$3.90n/a4
Dec ’25US$5.19
US$5.04
-2.9%
22.2%US$6.50US$3.90n/a4
Nov ’25US$6.47
US$5.36
-17.1%
23.6%US$6.75US$4.00n/a4
Oct ’25US$6.52
US$5.36
-17.8%
23.6%US$6.75US$4.00n/a4
Sep ’25US$5.78
US$5.36
-7.2%
23.6%US$6.75US$4.00n/a4
Aug ’25US$6.02
US$5.18
-14.0%
21.1%US$6.50US$4.00n/a4
Jul ’25US$5.55
US$5.18
-6.8%
21.1%US$6.50US$4.00n/a4
Jun ’25US$6.23
US$5.18
-16.9%
21.1%US$6.50US$4.00n/a4
May ’25US$5.36
US$5.01
-6.5%
17.4%US$6.00US$4.00n/a4
Apr ’25US$4.82
US$5.01
+4.0%
17.4%US$6.00US$4.00n/a4
Mar ’25US$4.92
US$6.53
+32.6%
21.8%US$8.50US$4.60n/a4
Feb ’25US$5.44
US$6.82
+25.4%
20.6%US$8.50US$4.60n/a5
Jan ’25US$6.59
US$7.22
+9.6%
26.1%US$10.00US$4.60n/a5
Dec ’24US$7.23
US$7.65
+5.8%
31.4%US$10.00US$4.60US$5.194
Nov ’24US$8.40
US$7.88
-6.3%
30.6%US$10.50US$5.00US$6.474
Oct ’24US$9.29
US$7.88
-15.2%
30.6%US$10.50US$5.00US$6.524
Sep ’24US$9.69
US$7.88
-18.7%
30.6%US$10.50US$5.00US$5.784
Aug ’24US$11.90
US$7.00
-41.2%
30.9%US$10.00US$5.00US$6.023
Jul ’24US$12.20
US$7.00
-42.6%
30.9%US$10.00US$5.00US$5.553
Jun ’24US$9.99
US$7.00
-29.9%
30.9%US$10.00US$5.00US$6.233
May ’24US$9.55
US$7.50
-21.5%
33.3%US$10.00US$5.00US$5.362
Apr ’24US$10.20
US$7.50
-26.5%
33.3%US$10.00US$5.00US$4.822
Mar ’24US$9.55
US$7.17
-24.9%
31.0%US$10.00US$5.00US$4.924
Feb ’24US$10.04
US$7.17
-28.6%
31.0%US$10.00US$5.00US$5.444
Jan ’24US$9.27
US$7.25
-21.8%
31.4%US$10.00US$5.00US$6.594
Dec ’23US$8.79
US$7.25
-17.5%
31.4%US$10.00US$5.00US$7.234

Analyst Forecast: Target price is lower than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/22 01:29
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Cricut, Inc. is covered by 7 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Adrienne Yih-TennantBarclays
James SuvaCitigroup Inc
Asiya MerchantCitigroup Inc