Cricut Valuation

Is CRCT undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of CRCT when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: CRCT ($6.47) is trading below our estimate of fair value ($11.65)

Significantly Below Fair Value: CRCT is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for CRCT?

Other financial metrics that can be useful for relative valuation.

CRCT key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.5x
Enterprise Value/EBITDA8.3x
PEG Ration/a

Price to Earnings Ratio vs Peers

How does CRCT's PE Ratio compare to its peers?

The above table shows the PE ratio for CRCT vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average26.3x
HELE Helen of Troy
9.4x1.0%US$1.4b
WOR Worthington Enterprises
72.8x44.7%US$2.1b
HBB Hamilton Beach Brands Holding
12.1xn/aUS$421.4m
WHR Whirlpool
10.7x19.4%US$5.7b
CRCT Cricut
20.6xn/aUS$1.4b

Price-To-Earnings vs Peers: CRCT is good value based on its Price-To-Earnings Ratio (20.6x) compared to the peer average (26.3x).


Price to Earnings Ratio vs Industry

How does CRCT's PE Ratio compare vs other companies in the US Consumer Durables Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a9.0%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a9.0%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: CRCT is expensive based on its Price-To-Earnings Ratio (20.6x) compared to the US Consumer Durables industry average (12.1x).


Price to Earnings Ratio vs Fair Ratio

What is CRCT's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

CRCT PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio20.6x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate CRCT's Price-To-Earnings Fair Ratio for valuation analysis.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst CRCT forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$6.47
US$5.36
-17.1%
23.6%US$6.75US$4.00n/a4
Sep ’25US$5.78
US$5.36
-7.2%
23.6%US$6.75US$4.00n/a4
Aug ’25US$6.02
US$5.18
-14.0%
21.1%US$6.50US$4.00n/a4
Jul ’25US$5.55
US$5.18
-6.8%
21.1%US$6.50US$4.00n/a4
Jun ’25US$6.23
US$5.18
-16.9%
21.1%US$6.50US$4.00n/a4
May ’25US$5.36
US$5.01
-6.5%
17.4%US$6.00US$4.00n/a4
Apr ’25US$4.82
US$5.01
+4.0%
17.4%US$6.00US$4.00n/a4
Mar ’25US$4.92
US$6.53
+32.6%
21.8%US$8.50US$4.60n/a4
Feb ’25US$5.44
US$6.82
+25.4%
20.6%US$8.50US$4.60n/a5
Jan ’25US$6.59
US$7.22
+9.6%
26.1%US$10.00US$4.60n/a5
Dec ’24US$7.23
US$7.65
+5.8%
31.4%US$10.00US$4.60n/a4
Nov ’24US$8.40
US$7.88
-6.3%
30.6%US$10.50US$5.00n/a4
Oct ’24US$9.29
US$7.88
-15.2%
30.6%US$10.50US$5.00US$6.524
Sep ’24US$9.69
US$7.88
-18.7%
30.6%US$10.50US$5.00US$5.784
Aug ’24US$11.90
US$7.00
-41.2%
30.9%US$10.00US$5.00US$6.023
Jul ’24US$12.20
US$7.00
-42.6%
30.9%US$10.00US$5.00US$5.553
Jun ’24US$9.99
US$7.00
-29.9%
30.9%US$10.00US$5.00US$6.233
May ’24US$9.55
US$7.50
-21.5%
33.3%US$10.00US$5.00US$5.362
Apr ’24US$10.20
US$7.50
-26.5%
33.3%US$10.00US$5.00US$4.822
Mar ’24US$9.55
US$7.17
-24.9%
31.0%US$10.00US$5.00US$4.924
Feb ’24US$10.04
US$7.17
-28.6%
31.0%US$10.00US$5.00US$5.444
Jan ’24US$9.27
US$7.25
-21.8%
31.4%US$10.00US$5.00US$6.594
Dec ’23US$8.79
US$7.25
-17.5%
31.4%US$10.00US$5.00US$7.234
Nov ’23US$9.00
US$6.25
-30.6%
20.8%US$8.00US$5.00US$8.404
Oct ’23US$9.26
US$6.43
-30.6%
18.0%US$8.00US$5.00US$9.294

Analyst Forecast: Target price is lower than the current share price.


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