Cricut, Inc.

NasdaqGS:CRCT Stock Report

Market Cap: US$902.6m

Cricut Past Earnings Performance

Past criteria checks 5/6

Cricut's earnings have been declining at an average annual rate of -23.3%, while the Consumer Durables industry saw earnings declining at 0.2% annually. Revenues have been declining at an average rate of 14.1% per year. Cricut's return on equity is 20.5%, and it has net margins of 10.4%.

Key information

-23.26%

Earnings growth rate

-24.21%

EPS growth rate

Consumer Durables Industry Growth24.52%
Revenue growth rate-14.14%
Return on equity20.45%
Net Margin10.36%
Last Earnings Update31 Mar 2026

Recent past performance updates

Analysis Article • Nov 13

We Think Cricut's (NASDAQ:CRCT) Solid Earnings Are Understated

The market seemed underwhelmed by the solid earnings posted by Cricut, Inc. ( NASDAQ:CRCT ) recently. Our analysis...

Recent updates

Analysis Article • Nov 13

We Think Cricut's (NASDAQ:CRCT) Solid Earnings Are Understated

The market seemed underwhelmed by the solid earnings posted by Cricut, Inc. ( NASDAQ:CRCT ) recently. Our analysis...
Seeking Alpha • Aug 20

Cricut: Growth In 2Q25 Is Not Driven By Organic Means

Summary CRCT's return to positive revenue growth is largely due to demand pull-forward, not a sustainable improvement in fundamentals. User engagement and new hardware sales remain weak, casting doubt on the company's ability to drive recurring, high-margin revenue. Management's guidance acknowledges temporary demand drivers and offers little confidence for a near-term turnaround in earnings or margins. I maintain a hold rating, as structural issues persist and sustainable growth remains unlikely until engagement and hardware adoption improve. Read the full article on Seeking Alpha
Analysis Article • Aug 02

Investors Don't See Light At End Of Cricut, Inc.'s (NASDAQ:CRCT) Tunnel And Push Stock Down 36%

Cricut, Inc. ( NASDAQ:CRCT ) shares have had a horrible month, losing 36% after a relatively good period beforehand...
Analysis Article • May 11

Cricut, Inc.'s (NASDAQ:CRCT) Shares Climb 25% But Its Business Is Yet to Catch Up

Cricut, Inc. ( NASDAQ:CRCT ) shares have had a really impressive month, gaining 25% after a shaky period beforehand...
Seeking Alpha • Mar 19

Cricut: Engagement Rates Remain Poor, But There Are Bright Spots

Summary I maintain a hold rating for Cricut Inc. due to unresolved concerns about declining user activity and weakening profitability despite some encouraging signs. Q4 2024 earnings showed revenue fell 9.5% y/y, with product revenue down ~15% and gross margin expanding by 290 bps, but EBIT margin contracted. Key engagement metrics worsened, with 90-day engaged users dropping 3.1% y/y and active users declining 0.7% y/y, impacting accessories & materials revenue. Positive signs include a 7% y/y increase in paid subscribers and new product launches, but overall engagement must improve for a bullish outlook. Read the full article on Seeking Alpha
Seeking Alpha • Feb 07

Cricut Is A 'Buy' After Emerging From The Hype Phase

Summary Cricut experienced a meteoric boom during the pandemic, but its "coming back to earth" has spooked investors. A close look at operational and financial metrics suggests significant potential value for investors, however. Specifically, its high-margin Platform business potentially promises a strong cash-flow generating capacity going forward. Read the full article on Seeking Alpha
Analysis Article • Feb 06

Returns On Capital At Cricut (NASDAQ:CRCT) Paint A Concerning Picture

If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Ideally, a...
Analysis Article • Dec 17

There's Reason For Concern Over Cricut, Inc.'s (NASDAQ:CRCT) Massive 26% Price Jump

Cricut, Inc. ( NASDAQ:CRCT ) shareholders are no doubt pleased to see that the share price has bounced 26% in the last...
Analysis Article • Nov 14

We Think Cricut's (NASDAQ:CRCT) Healthy Earnings Might Be Conservative

The market seemed underwhelmed by the solid earnings posted by Cricut, Inc. ( NASDAQ:CRCT ) recently. Along with the...
Seeking Alpha • Nov 08

Cricut Inc.: There Are Still Visible Operational Headwinds

Summary I maintain a sell rating for Cricut Inc. due to ongoing operational headwinds and a challenging consumer spending environment impacting near-term growth. 3Q24 earnings showed a 4% y/y revenue decline, gross margin compression, and a significant drop in EBITDA and net margins. Active users declined y/y for the first time, with management guiding further declines, indicating persistent demand challenges. Read the full article on Seeking Alpha
Analysis Article • Oct 08

Some Confidence Is Lacking In Cricut, Inc.'s (NASDAQ:CRCT) P/E

With a price-to-earnings (or "P/E") ratio of 20.5x Cricut, Inc. ( NASDAQ:CRCT ) may be sending bearish signals at the...
Seeking Alpha • Sep 11

Cricut: Near-Term Outlook Continues To See Pressure From Poor Macro Backdrop

Summary I maintain a sell rating for Cricut stock due to weak near-term demand and poor macroeconomic conditions impacting discretionary spending. Despite some growth initiatives, CRCT's overall trajectory remains negative, with declining user engagement and poor sequential growth in key metrics. Management's promotional strategies may temporarily boost sales but are unsustainable, in my opinion, leading to potential revenue and margin pressures. Read the full article on Seeking Alpha
Analysis Article • Aug 09

Is Cricut, Inc. (NASDAQ:CRCT) Trading At A 45% Discount?

Key Insights Cricut's estimated fair value is US$11.80 based on 2 Stage Free Cash Flow to Equity Cricut is estimated to...
Seeking Alpha • Aug 07

Cricut: I Still Have Doubts, But The Turnaround Is Beginning To Visualize

Summary Cricut stock has declined 67% since IPO due to revenue and margin decreases, but now trading at low P/FCF ratio. The company experienced growth during the pandemic due to the popularity of cutting machines for crafts, but it seems to have been a fad. The first two quarters are encouraging as growth in cutting machines has returned. This, considering that the next two quarters are its peak of seasonality. The subscription segment has stable revenue and high margins, while the company has strong cash generation and the potential for a turnaround. Read the full article on Seeking Alpha
Analysis Article • Jun 06

Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

If you're looking for a multi-bagger, there's a few things to keep an eye out for. Typically, we'll want to notice a...
Seeking Alpha • Jun 04

Cricut: Don't See Any Catalyst For Demand To Recover

Summary Sell rating for Cricut due to weak demand and negative business outlook. Declining revenue and user metrics indicate a slowdown in demand for CRCT's main product and platform services. Puzzling capital return program suggests management has no better alternatives for deploying cash and reviving growth. Read the full article on Seeking Alpha
Seeking Alpha • Mar 22

Cricut: Expect Poor FY2024 Performance To Drag Down Valuation

Summary Cricut is recommended as a sell due to poor performance and the expected valuation rerating. Recent results show a decline in revenue and user engagement, indicating weak consumer spending. The lack of capital return to shareholders and focus on reinvestment further support the sell rating. Read the full article on Seeking Alpha
Analysis Article • Feb 14

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

What trends should we look for it we want to identify stocks that can multiply in value over the long term? Firstly...
Analysis Article • Dec 30

Cricut, Inc.'s (NASDAQ:CRCT) Shareholders Might Be Looking For Exit

When close to half the companies in the United States have price-to-earnings ratios (or "P/E's") below 16x, you may...
Analysis Article • Sep 16

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

What are the early trends we should look for to identify a stock that could multiply in value over the long term...

Revenue & Expenses Breakdown

How Cricut makes and spends money. Based on latest reported earnings, on an LTM basis.

Earnings and Revenue History

NasdaqGS:CRCT Revenue, expenses and earnings (USD Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
31 Mar 267067322867
31 Dec 257097722867
30 Sep 257148122665
30 Jun 257127222363
31 Mar 257086721861
31 Dec 247136321660
30 Sep 247346220859
30 Jun 247416819960
31 Mar 247516420262
31 Dec 237655419865
30 Sep 238155319467
30 Jun 238174819870
31 Mar 238234619073
31 Dec 228866119077
30 Sep 229936219482
30 Jun 221,0767919284
31 Mar 221,22711519285
31 Dec 211,30614018580
30 Sep 211,28919016368
30 Jun 211,23820514157
31 Mar 211,13919111545
31 Dec 209591559339
30 Sep 207621018035
31 Dec 19487396127
31 Dec 18340494824

Quality Earnings: CRCT has high quality earnings.

Growing Profit Margin: CRCT's current net profit margins (10.4%) are higher than last year (9.5%).

Free Cash Flow vs Earnings Analysis

Past Earnings Growth Analysis

Earnings Trend: CRCT's earnings have declined by 23.3% per year over the past 5 years.

Accelerating Growth: CRCT's earnings growth over the past year (9%) exceeds its 5-year average (-23.3% per year).

Earnings vs Industry: CRCT earnings growth over the past year (9%) exceeded the Consumer Durables industry -18.2%.

Return on Equity

High ROE: CRCT's Return on Equity (20.5%) is considered high.

Return on Assets

Return on Capital Employed

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/11 11:20
End of Day Share Price 2026/05/08 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Cricut, Inc. is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Adrienne Yih-TennantBarclays
Asiya MerchantCitigroup Inc
Eric SheridanGoldman Sachs