Last Update 09 Dec 25
HELE: Cost Controls And Diversified Portfolio Will Support Future Upside Potential
Analysts have trimmed their price target on Helen of Troy by $2 to $27, reflecting more cautious expectations for the shares while maintaining a neutral stance on the stock.
Analyst Commentary
Analysts describe the revised price target as a recalibration rather than a fundamental change in their view of Helen of Troy, signaling expectations for more modest upside as the company navigates a mixed operating environment.
They emphasize that the Neutral rating reflects a balance between the company’s execution track record and lingering questions around the durability of its growth and margin profile.
Bullish Takeaways
- Bullish analysts note that the lower price target still implies some upside from current trading levels, suggesting the shares are not viewed as significantly overvalued at this stage.
- They highlight the company’s diversified product portfolio as a buffer against category specific volatility, which supports a more stable earnings outlook over the medium term.
- Execution on cost controls and efficiency initiatives is seen as a potential driver of incremental margin improvement, providing room for earnings stabilization even if top line growth remains muted.
- Recent adjustments to expectations are viewed as bringing forecasts closer to achievable levels, which could reduce the risk of future estimate cuts and help rebuild investor confidence over time.
Bearish Takeaways
- Bearish analysts point to the price target reduction as an acknowledgment that prior growth and margin assumptions were too optimistic, indicating more tempered expectations for value creation.
- They remain cautious about the company’s ability to accelerate organic revenue growth in a competitive and promotional retail environment, which may constrain multiple expansion.
- Concerns persist that ongoing investments in brand support and innovation could pressure near term profitability, limiting the pace of earnings recovery.
- The Neutral stance is viewed by some as a signal that risk and reward are currently balanced, with limited catalysts visible to drive a meaningful re rating in the short term.
What's in the News
- Revlon Hair Tools, part of Helen of Troy's beauty portfolio, launched the One-Step Multi-Styler, a 3-in-1 styling tool with interchangeable attachments aimed at delivering salon-quality results at home at an accessible price point (Key Developments).
- The One-Step Multi-Styler features tangle-free bristles to reduce hair breakage, professional ceramic technology for added shine and heat protection, multiple temperature settings, and a travel-friendly design with compact attachments and a swivel cord (Key Developments).
- Helen of Troy issued fiscal 2026 third quarter guidance calling for net sales of $491 million to $512 million, implying a 7.5% to 3.5% decline year over year, and GAAP diluted EPS of $1.85 to $2.05 (Key Developments).
- For full year fiscal 2026, the company guided to consolidated net sales of $1.739 billion to $1.780 billion, implying a decline of 8.8% to 6.7%, and projected a GAAP diluted loss per share of $29.90 to $29.40 (Key Developments).
- Helen of Troy reported no share repurchases between June 1, 2025 and August 31, 2025, leaving the buyback program announced on September 5, 2024 effectively unused to date (Key Developments).
Valuation Changes
- Fair Value: Unchanged at approximately $29.33 per share, indicating no revision to the intrinsic value estimate.
- Discount Rate: Steady at 12.5%, signaling no change in the assumed risk profile or required return.
- Revenue Growth: Effectively unchanged at about 0.65%, with only an immaterial rounding adjustment.
- Net Profit Margin: Stable at roughly 7.43%, reflecting no meaningful shift in long term profitability assumptions.
- Future P/E: Maintained at about 6.96x, suggesting no revision to the valuation multiple applied to forward earnings.
Key Takeaways
- Supply chain diversification and production shifts aim to stabilize costs and enhance net margins by mitigating tariff impacts.
- Brand acquisitions and innovative product launches are poised to drive revenue growth and boost market share.
- Reliance on volatile macroeconomic factors and supply chain disruptions, alongside rising operational costs, create significant uncertainty impacting margins and future earnings projections.
Catalysts
About Helen of Troy- Provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America.
- Helen of Troy's ongoing supply chain diversification efforts, particularly moving production out of China, are expected to mitigate tariff impacts and help stabilize costs, which should positively affect net margins.
- The company's focus on re-evaluated SKU prioritization and promotional pricing plans, in partnership with retailers, aims to enhance profitability by emphasizing high-margin, high-demand products, potentially improving net margins.
- International market expansion, particularly in non-tariff regions, offers growth opportunities that are anticipated to boost revenue as these markets are not subjected to current tariff pressures.
- Helen of Troy's Project Pegasus initiative has been successful in increasing operational efficiency, as seen from the 60 basis point increase in gross margin, creating headroom for further earnings growth as cost reductions continue.
- The acquisition and expansion of brands like Olive and June, along with their innovative new product launches such as the Olive and June Gel Mani System and OXO's new Twist and Stack containers, provide potential for revenue growth and market share gains.
Helen of Troy Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Helen of Troy's revenue will decrease by 0.1% annually over the next 3 years.
- Analysts are not forecasting that Helen of Troy will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Helen of Troy's profit margin will increase from -17.9% to the average US Consumer Durables industry of 7.4% in 3 years.
- If Helen of Troy's profit margin were to converge on the industry average, you could expect earnings to reach $136.6 million (and earnings per share of $5.94) by about September 2028, up from $-333.2 million today. The analysts are largely in agreement about this estimate.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 9.1x on those 2028 earnings, up from -1.7x today. This future PE is lower than the current PE for the US Consumer Durables industry at 11.5x.
- Analysts expect the number of shares outstanding to grow by 0.45% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.
Helen of Troy Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Reliance on a volatile macroeconomic environment with changes in global trade policy and tariffs creates significant uncertainty, potentially impacting revenue and net margins.
- The inability to provide fiscal '26 guidance and stepping back from long-term growth algorithms indicates uncertainty in future earnings.
- Ongoing supply chain disruptions, particularly the heavy reliance on China, may necessitate cost-intensive diversification efforts that could affect net margins.
- Increased operational costs related to tariffs, inventory management, and supplier diversification could strain the company's budget, impacting net margins.
- A deteriorating consumer confidence due to economic uncertainties and inflationary pressures may decrease consumer spending on discretionary items, affecting revenue.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $38.333 for Helen of Troy based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $60.0, and the most bearish reporting a price target of just $26.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $1.9 billion, earnings will come to $136.6 million, and it would be trading on a PE ratio of 9.1x, assuming you use a discount rate of 12.3%.
- Given the current share price of $23.95, the analyst price target of $38.33 is 37.5% higher. Despite analysts expecting the underlying buisness to decline, they seem to believe it's more valuable than what the market thinks.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



